LG’s ultimate wide screen phone opens up a whole new mobile experience
Manila / December 17, 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, announced the market introduction of the new LG Chocolate phone (LG BL40), offering customers in the Philippines a closer look at the eagerly-awaited widescreen device. The new LG Chocolate is the fourth handset in LG’s Black Label Series and successor to the highly-acclaimed LG Chocolate.
With the introduction of this bold new shape, the new Chocolate is essentially reinventing the way consumers view and use mobile phones. Designed with sleek sophistication, the strikingly unconventional 4-inch wide screen opens up an enlarged and more optimal space for “on-the-go” computing, allowing for an entirely new mobile experience that raises the bar of innovation.
Users will see things differently with the widened 21:9 panoramic display that establishes a new level of visual comfort for the reading of web pages and e-mail and dramatically brings videos and games to life with cinema-like screen. Going wide also allows for the dual screen era to finally be brought to handsets for enhanced usability, which when combined with LG’s upgraded and intuitive S-Class UI brings a whole new meaning to the words “user friendly”.
“Minimalistic and sleek, the new LG Chocolate will dramatically change the way we interact with our phones,” said Mr. Raymond Hernandez, Corporate Marketing Head of LG Electronics Philippines. “The new Chocolate reflects the originality and sophistication of the Black Label Series and like its predecessor; we are confident that the new Chocolate will create its own legacy and further enhance our standing in the market.”
See Things Differently
Mobile web browsing is now a breeze with the new Chocolate’s 4-inch, 21:9 HD LCD that eliminates unnecessary side-scrolling; 7.2 HSDPA provides speedier internet and e-mail
Enjoy a panoramic multimedia experience featuring a theatre-like movie player and enriched image and document viewer through the wide screen
Utilize the extra space with Dual Screen UI that can intelligently display two different types of content simultaneously
Touch Things Differently
Enjoy simplified touch screen navigation with LG’s upgraded S-Class UI, which offers the best in finger-friendly 3D graphics, intuitive responsiveness, and easier accessibility to applications
with one-touch copy and paste, transfer content even more quickly and effortlessly
Thanks to the wider screen, discover a refreshingly new hands-on experience for a multitude of tasks ranging from texting to gaming
Style Things Differently
Irresistibly slim shape, glossy black finish and iconic red highlights create a sense of subtle, chic luxury that preserves the new Chocolate’s design identity
Curved scratch-resistant glass that seamlessly encases the phone and provides a smooth, elegant surface that will always look flawlessly clean and alluring
The 4-inch HD LCD opens up a wider space to showcase and accentuate your personal style; enhanced customization features allow you to express yourself through wallpapers, themes and ringtones created from your own multimedia content
[courtesy of LG Electronics Philippines and GreenBulbPR]
Here are the specs:
345 x 800 pixels, 4.01 inches TFT capacitive touchscreen
5 MP camera with LED flash, 2560 x 1920 pixels :
Schneider-Kreuznach optics, autofocus - supports geo-tagging, face, smile and blink detection, image stabilization and manual focus
Wifi 802.11 b/g, DLNA
3G - HSDPA 7.2 Mbps
GPRS Class 10
EDGE Class 10
1.1 GB storage and microSD up to 32GB
Stereo FM radio
Battery on 2G: Standby time - 400 hours, Talk time - 6 hours
LG Chocolate BL40 comes with an SRP of around Php 26,000 in the Philippines.