K-Book?! Why not! *thumbs up*
K-Book Page of Tricia Santos, new PBBTE Clash of 2010 housemate
K-Book Page of Ivan Dorschner, Pinoy Big Brother Teen Edition Clash of 2010 housemate
Grabbed from PBBTE Clash of 2010 Opening Video, Credit: ABS-CBN, Endemol
By introducing the newest Pinoy Big Brother Teen Edition Clash of 2010 Housemates using social-networking-inspired profile pages -- specifically; K-Book (fictive, mind you), ABS-CBN via the PBB Team showed that the company completely recognizes the importance of technology, the internet and social media in the lives of the Filipino Youth.
And, why not?
According to a research done by Nielsen and Yahoo! in 2009, as of March that year, there are already a whopping 20 Million Filipinos online -- that's 22% of the Philippines' current 90 Million population -- and most of them are between 10 and 29 years old, part of the youth sector (clearly), educated and techno-savvy.
The Pinoy Youth Loves Social Media
During the site's heydays (circa 2003-2008, I believe), Filipinos accounted for the biggest percentage of Friendster's traffic - covering 39%, which translates to 13.3 Million out of 39 Million unique visitors daily. Based on the Nielsen figures posted above, we can infer that a large portion of this number is comprised of the Pinoy youth.
AllFacebook, on the other hand, disclosed in March 2009 that there are around 611,000 to 612,000 Filipinos in Facebook and a majority of them are college students or yuppies in the 18-to-24-years-old age group. Youth? Definitely.
NOTE: These are 2009 Facebook figures and I bet Filipinos have now gone way beyond the 1,000,000 members mark (debatable) -- as evidenced, IMO, by Vice Ganda's Record-Setting Facebook Fan Page with 1,265,847 fans as of 10:30PM, April 11, 2010.
Back to PPBTE Clash of 2010 Housemates
Anyway, here's the current list Pinoy Big Brother Teen Edition Clash of 2010 housemates --
(Photos, Names and Tags Courtesy of ABS-CBN and Endemol)
Joe Vargas - "Swabeng Komikero ng Quezon City"
Devon Seron - "Bubbly Promdi ng Cebu"
Eslove Briones - "Sigang Istokwa ng Tawi-Tawi"
Shey Bustamante - "Diskarte Bombshell ng Mindoro"
Angelo Pasco - "Struggling Isko ng Antique"
Kyra Custodio - "Giling Girl ng Batangas"
Yong Gopez - "Boy Breadwinner ng Pampanga"
Maichel Fideles - "Courageous Lakan ng Samar"
Romeo "Potz" Jalosjos III - "Political Son ng Dipolog"
Rebecca Chiongbian - "Heiress Wonder of Cebu"
Yen Santos - "Little Miss Sunshine ng Nueva Ecija"
Patrick Sugui - "Gentle Boy-Next--Door ng Mandaluyong"
Tricia Santos - "Athletic Muse ng Davao"
Kazel Kinouchi - "Shopaholic Chick ng Parañaque"
Ivan Dorschner - "Stunning Stud ng Rizal"
Fretzie Bercede - "Charming Angel of Cebu"
Please stay tuned for updates.