Goo.gl use used to be sort of invitational -- like, only a few trusted people could utilize it;

Now, perhaps realizing that the world is still short of URL shorteners, Google has decided to just open it up for public use.


goo.gl


What sets Goo.gl apart from other URL shorteners?

Quoting Google,

goo.gl


I've taken time to test it; Here are two Goo.gl links I've made: goo.gl/1yZg and goo.gl/p3gY

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