Based on results of a recent research by Nielsen on purchasing decisions of consumers who use the internet in South East Asia, online product reviews are the second most trusted source in purchase decision making -- second only to recommendations from family and friends, more trusted than even television.
Quoting Nielsen's press release on the inaugural Southeast Asia Digital Consumer Report,
One in three consumers in the Philippines are now accessing the Internet [...]
61 percent of Filipino Internet users said they trusted consumer opinions posted online, higher than any other market in Southeast Asia and seven points above the regional average. Further, online product reviews and discussion forums are one of the most trusted sources of recommendations in purchase decision making, second only to recommendations from family and friends.
Amazingly, based on a graph shown in the PR, recommendations by influential bloggers are actually more trusted than social media sites when it comes to making purchase decisions. "Filipinos are increasingly looking to their fellow Internet users for opinions and information about products, services and brands," shares Jay Bautista, Managing Director of Nielsen's media business in the Philippines.
So I guess, if you have a business, it really makes a lot of sense to let bloggers review your products and services. But I believe the real goal should be to get actual influential bloggers to do it for you -- that's 8% on top of the 45% for the review alone.