The Storms have passed.
Previous models of BlackBerry’s full touchscreen devices have been less successful than their direct competitors or even other BB models which feature physical QWERTY keyboards. One reason - I think - is that the old BB OS doesn't particularly flaunt a touch-centric interface; Hence, the user experience is not as natural or as fluid when using traditional touch gestures.
The Storm line is now history but BlackBerry is not giving up its battle in the touchscreen category.
Perhaps to show consumers that the company still has a desire to be a strong contender in this category, the Canadian company recently introduced 2 new full touchscreen models in the Philippines, namely, the Curve 9380 and the Torch 9860. While the Curve 9380 was made for the mid-level market, The BlackBerry Torch 9860 will carry the “torch” of the BB Storm 2 in the flagship touch-screen battle dominated by the iPhone 4S and the Samsung Galaxy S II.
What makes 9860 stand-out from other new BlackBerry models is its large, high resolution display, giving users the highest satisfaction level in terms of multimedia consumption. Watching videos, reading emails, browsing the net, and games are more fun with BlackBerry Torch 9860. It is also equipped with the most powerful 1.2 GHz processor BlackBerry has to offer.
All these considered, I can say that, with this device, one can experience the full potential of the BlackBerry 7 OS, a software tailor-fit for touchscreens.
Other flagship touchscreen phones may have more powerful specs than this device. But the competitive advantage of Torch 9860 is the BlackBerry Services such as BBM, push email, and social networking service integration like what only a BB phone can deliver. With that in mind, I believe this phone aims to attract a new breed of BB fans -- those wanting to experience the best BlackBerry has to offer on a purely touchscreen handset.
The phone will be officially released on January 13, 2012 with a retail price of Php 24,690.
TP Contributing Writer Profile: Mon Arguelles is a graduate of Environmental Management, a joint program of the Ateneo De Manila University and University of San Francisco. He’s currently taking up his MBA. He is a part-time professor and environmental researcher but considers being updated about the latest technological trends to be one of his favorite pastimes.
|Name||BlackBerry Torch 9860|
|Type||Slate Form Factor (Full Touchscreen)|
|Dimensions||120 x 62 x 11.5 mm|
|Operating System||BlackBerry OS 7|
|Display||3.7 inches (~252 ppi pixel density), 480 x 800 pixels, capacitive touchscreen, 16M colors|
|Processor||1.2 GHz QC 8655|
|Camera||5 MegaPixels, 2592х1944 pixels, autofocus Geo-tagging, continuous auto-focus, image |
stabilization, face detection
|Video Capture||HD 720p|
|Audio and Video Playback||MP3/WMA/WAV/eAAC+/FlAC player |
- DivX/XviD/MP4/WMV/H.263/H.264 player
|Ports||microUSB 2.0, 3.5 mm audio jack|
|Connectivity||Wi-Fi 802.11 b/g/n, DLNA Bluetooth v2.1 with A2DP|
|Network||2G Network: GSM 850 / 900 / 1800 / 1900 3G Network: HSDPA 900 / |
2100HSDPA 850 / 1900 / 2100 / 800
|Memory||4 GB storage, 768 MB RAM|
|Sensors||Accelerometer, Digital Compass, Proximity|
|Battery||Standard battery, Li-Ion 1230 mAh|
|Uptime||Standby of Up to 330 hours (2G) / Up to 320 hours (3G) Up to 4 hours 40 minutes (2G) / Up to 6 hours 50 minutes (3G)|
|Value-Added Features||Premium Build, Full Touchscreen Form Factor|
|Announcement||January 10 2012|
|Availability||January 13, 2012|