Smart Communications Cebu Tourism Promotion Initiative Uses QR Codes! Product of Partnership with MyCebu.PH!

Aside from recently launching "A Guide to Cebu 2012" - an electronic guidebook on Cebu for iOS, Android and other platforms - available as a free download through, Smart websites and physical locations frequented by tourists, Smart Communications and also started a QR scanning project a few days back, which is part of Smart's overall efforts to encourage and enable tourism advocates to further promote their own hometowns through new technologies.

smart communications cebu Editor Max Limpag, Smart Public Affairs Group Head Ramon Isberto and Cebu City Council Tourism Committee Chairperson Margot OsmeƱa display the Cebu Guide Book on various mobile devices before the Heritage of Cebu Monument in Cebu City during the launch. With them are (from left) (L-R) Editor Marlen Limpag, PLDT Cebu Operations Assistant Vice President Bong Lintag, Department of Tourism Central Visayas Director Rowena Montecillo, Heritage Interpreter Ka Bino Guerrero and Smart Public Affairs VisMin Head Maria Jane Paredes.

Smart and have begun placing special markers on tourism and heritage sites in The Queen City of the South. The markers contain snippets of information about the site and a QR code that, when scanned, will open an article about the landmark.

smart communications cebu
For those who aren't familiar with the term or the acronym, this is how a QR Code looks like. I'm sure you've seen one.

To be able to load the information, users must be connected to the Internet and they must have a QR reader in their devices. Most phone platforms offer free QR code scanners in their respective application markets like the Android Market.

In line with the DOT's newly introduced "It's More Fun in the Philippines" people's campaign and capitalizing on social networking to help spread word on the country’s tourism sites, the articles loaded by the system are plugged into various social networks like Facebook, Google+, Twitter and even location-based services like FourSquare. This makes it easier for tourists and advocates to "Like" or tweet about the place.

The QR code project was pioneered in Pari-an and downtown Cebu City. Smart and is working to expand the system to cover other important tourism and historical sites in Cebu. Likewise, the projects are being undertaken with the support of the Department of Tourism, local officials, bloggers and tourism advocates.

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