Last Friday, LG Electronics Philippines officially unveiled LG Prada 3.0
This is the newest flagship fashion smartphone of LG, a major player in the mobile phone industry, and Prada, a designer brand in the world of fashion clothing, bags, and accessories.
LG Prada 3.0 is the third collaborative mobile device by the two powerhouse companies. This phone runs Android 2.3 Gingerbread OS, which will be upgradeable to Android 4.0 Ice Cream Sandwich come second quarter of 2012.
LG Prada 3.0 is a true luxury device from a design standpoint. LG and Prada followed a minimalist philosophical approach to its creation. This smartphone, which is very slim - measuring only 8.5mm in thickness, has a simple black finish and subdued metallic frames. The back plastic panel has a leather-like finish called the Saffiano, a Prada signature pattern. To complete this subdued look, the phone has a customized Android black and white Prada-inspired skin.
But LG Prada 3.0 is not only a fashion statement. It's also a powerhouse handset through and through. I mean, check out some of its key specifications;
It has a 4.3” Nova display, dubbed as the world’s brightest screen (800 nit).
A 1.0GHz dual core processor
8 MP Camera
8GB Internal Storage with expandable storage
Obviously, the high-end specs and the brand name Prada will make the phone attractive to both fashionistas and techies. On a personal note, my previous perception was that LG Prada 3.0 is a smartphone that was targeted towards women; Note that the iconic designer name Prada - printed on the front and back of the device - is usually associated with women's fashion. But I was able to have a chat with Eryn de Leon, Account Manager for LG-One Philippines, and she told me that LG Prada is also a "man's phone" because of the luxurious design and its large 4.3-inch screen which should appeal to the male segment of the market. LG also tries to promote this fashion phone to the male segment by tapping Edward Norton as its endorser (I have a wild guess that this phone will make a cameo appearance in Bourne Legacy)
For a luxury device, LG Prada 3.0 has a rather competitive price tag at only PhP 29,990 (The TP Price Guesstimate for this phone, if you remember, is Php 30,000 - 33,000. Quite on point, eh?) This high-end smartphone will be available in the Philippines within the month of February 2012. The phone will be released along with a special line of accessories, including a phone dock, bluetooth headset, and earphones.
If you're a potential buyer, I'm guessing that the specs would only be a secondary consideration vs. its main selling-point It is a Prada, a luxury phone and a collector's item.
We will be writing an in-depth review of this device as soon as TechPinas receives a review unit. But for now, please enjoy this exclusive demo video:
|Name||LG Prada 3.0|
|Type||Slate Form Factor (Full Touchscreen)|
|Dimensions||127.5 x 69 x 8.5 mm|
|Operating System||Android 2.3 Gingerbread|
|Display||IPS LCD capacitive touchscreen, 16M colors 480 x 800 pixels, 4.3 inches (~217 ppi pixel density)|
|Processor||Dual-core 1 GHz Cortex-A9|
|Camera||8 MegaPixels, 3264x2448 pixels, autofocus, LED flash Geo-tagging|
|Audio and Video Playback||DivX/MP4/H.264/H.263 player |
- MP3/WAV/eAAC+ player
|Ports||microUSB 2.0, 3.5 mm audio jack|
|Connectivity||Wi-Fi 802.11 b/g/n, DLNA Bluetooth v3.0 with A2DP|
|Network||2G Network: GSM 850 / 900 / 1800 / 1900 3G Network: HSDPA 900 / 2100HSDPA 850 / 1900 / 2100 / 800|
|Memory||8 GB storage, expandable up to 32 GB, 1 GB RAM, 512 MB ROM|
|Sensors||Accelerometer, Digital Compass, Proximity|
|Battery||Standard battery, Li-Ion 1540 mAh|
|Uptime||Standby of Up to 330 hours on 2G and up to 320 hours on 3G, Talk Time of up to 4 hours 20 minutes on 2G and up to 5 hours on 3G|
|Value-Added Features||Premium Build, Prada Brand, Prada UI, Elegant Saffiano Pattern on Back case|
|Announcement||February 10, 2012|
TP Contributing Writer Profile: Mon Arguelles is a graduate of Environmental Management, a joint program of the Ateneo De Manila University and University of San Francisco. He’s currently taking up his MBA. He is a part-time professor and environmental researcher but considers being updated about the latest technological trends to be one of his favorite pastimes.