"Results from the Mobile Life Study of TNS only show that the Philippines is still a Nokia country," shares Dharmesh Goshalia, General Manager of Nokia Philippines.
"Despite the deluge of other mobile phone brands, Nokia remains in the consciousness of Filipinos as a reliable mobile device that meets their lifestyle."
Full results of the new survey are disclosed in Mobile Life 2012 study by TNS, the world's leading custom research company. With a total of 34,000 respondents the world over, Mobile Life is the most comprehensive research on mobile phones that covers 43 markets from North America to Asia to Sub-Saharan Africa.
For Metro Manila coverage, 500 face-to-face interviews were conducted among Pinoy respondents with ages ranging from 16 to 60 years old across all economic classes. Among the questions asked in the survey was what brand of handset is owned by Filipinos in Metro Manila or what brand of mobile phone reflects the urban Filipino.
A whopping sixty-four percent of the respondents interviewed revealed they currently own a Nokia handset. The handset brand on the second spot trails behind with merely 12%.
Note that, compared with the 2010 study, the recent result reveals a decline of ownership of the Nokia brand from 70%. Still, the results reflect Filipinos' continuous preference for Nokia handsets even when faced with a lot more choices.
Goshalia further reveals that Nokia is serious about making 2012 another landmark year. The company is geared up to deliver new aspirational products that offer choice for consumers, with differentiation on quality and value for money. "Watch out for our Nokia with Windows Phones coming very soon. Those Lumia devices will amaze everyone who try it out. Also, expect more Dual SIM and QWERTY devices. We promise that it will be more fun with Nokia," he shared.
So I guess the hardcore geeks can say a lot of things about the Finnish brand; slam it whatever way they can. But they can't deny the fact that - when everything's said and done - Nokia is still number one -- not only in the Philippines but also in other territories around the world. I mean, that's how it is -- because numbers don't lie.