HTC To Maintain High-End, Aspirational Image by Not Releasing Cheap Phones Just to Increase Shipment!

HTC may not be the current 'top handset manufacturer' in the world in terms of sales but its fans and consumers have absolutely no reason to feel shy.

If anything, they should feel proud that HTC is not resorting to selling cheap smartphones just for the sake of increasing shipment numbers.

"We don't want to destroy our brand image," Mr. Peter Chou - HTC CEO - told Wall Street Journal last Wednesday, "We insist on using better materials to make better products that offer premium experience. Many consumers like that."

And it's true. If you've been following TechPinas, you should know that I've owned several HTC handsets in the past (and they're now part of the TP Gadget Vault), including HTC Legend, HTC Desire HD, HTC Desire Z, and HTC Sensation. I've used these flagship releases as my main phones and to this day, I look to them as benchmark for handset design and quality of construction. In fact, I once described HTC Legend as "a classic -- like a fine piece of jewelry or an expensive watch that will always look elegant."

What HTC Gives Consumers at Entry Level

Currently, HTC One V is the most affordable new generation HTC handset in the Philippines;

htc one v

Available at Digital Walker for Php 16,500 (which is already the price of midrange phones by other companies), HTC One V - wrapped in gorgeous and solid gunmetal unibody case - runs Android Ice Cream Sandwich OS with a 1 GHz processor and comes with a 3.7-inch display, a 5 MegaPixel camera with the same imaging technology found in the more expensive HTC One X flagship release, and an HD video recorder.

For a borderline entry-level handset, HTC One V is by no means cheap. Then again, holding it won't make you feel that way either.

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