Formally launched in the Philippines via an intimate media gathering at The Society Lounge located at Atrium Building in Makati City the other day - May 30 2012, LG Optimus L7 comfortably sits in the middle the Korean company's 2012 smartphone line-up -- both in terms of features and price.

lg optimus l7 philippines

What's so special about it, you ask? Well, despite lacking the quad-core or even dual-core processor and powerhouse multimedia features of its more expensive siblings, LG Optimus L7 nonetheless has a large high-resolution 4.3-inch display, which is quite a rarity in midrange releases these days. Such sizable screen gives users a more enjoyable viewing experience and makes content - like photos, videos, and even ebooks - more appealing. Also, it doesn't hurt that LG Optimus L7 comes with Android 4.0.3 Ice Cream Sandwich - the latest version of the mobile OS - right out of the box!

lg optimus l7 philippines

Specs-wise, we have these highlights; a 1 GHz Cortex A5 Qualcomm MSM7227A Snapdragon chipset processor, Andreno 200 GPU, 512 MB of RAM, 4.3-inch 480 x 800 resolution IPS LCD display, Gorilla Glass touchscreen, 5 MegaPixel autofocus camera with LED flash, a VGA video recorder (oddly enough), 2.4 GB of user available internal storage, microSD card slot supporting up to 32GB, and a full range of connectivity options including Wifi, Bluetooth and 3G.

Frankly, I think LG Optimus L7's technical specifications are almost similar to that of LG Optimus Black (which was one of my favorite handsets from last year) -- only the latter has a slightly smaller display, comes with an HD video recorder, is slightly thicker (Mark of TP: "Doesn't it feel odd describing LG Optimus Black that way? If you remember, that smartphone once held the title as the thinnest smartphone in the world."), and still haven't received an official ICS update.

lg optimus l7 philippines
Photos courtesy of Cellulare Magazine

So how much does the smartphone cost and when will it be available in the Philippines? LG Optimus L7 is now out nationwide. It's available via authorized LG retail stores for only Php 15,990, which - in my opinion - is just right considering all the features you'll get. Hopefully LG can send us a unit soon so we'll be able to tell you if it's actually any good in the flesh.

To wrap this up in true TechPinas fashion, I present the complete technical specifications of LG Optimus L7, the company's lower midrange smartphone for 2012 --

TechPinas Smartphone Technical Specs Table (TSTST)
Name LG Optimus L7
Type Slate Form Factor (Full Touchscreen)
Price Category Midrange
Dimensions125.5 x 67 x 8.7 mm
Weight 122 grams
Available Colors Black, White
Operating System Android OS, v4.0.3 (Ice Cream Sandwich)
Display 4.3 inches (~217 ppi pixel density), 480 x 800 pixels, IPS LCD capacitive touchscreen, 16M colors
Processor 1 GHz Cortex-A5 Adreno 200 Qualcomm MSM7227A Snapdragon chipset
RAM/ROM 512MB RAM
Camera 5 MegaPixels, 2592 x 1944 pixels, autofocus and LED flash, 1.3 MegaPixels front camera
Video Capture VGA 30 frames per second
Audio and Video Playback DivX/MP4/H.264/H.263/MP3/WAV/eAAC+ player
Ports microUSB v2.0, 3.5 mm audio jack
Connectivity Wi-Fi 802.11 a/b/g/n, Wi-Fi Direct, DLNA, Wi-Fi hotspot, Bluetooth v3.0 with A2DP, EDR, 3G HSDPA, 21 Mbps; HSUPA, 5.76 Mbps
Network 2G Network GSM 850 / 900 / 1800 / 1900, 3G Network HSDPA 900 / 1900 / 2100
Internal Storage 4 GB (2.4 GB available to the user), expandable via microSD, supports up to 32GB
Sensors Accelerometer, Digital Compass, Proximity
Battery Li-Ion 1700 mAh
Uptime TBD
Value-Added Features Gorilla Glass, Dolby Mobile Sound Enhancement
Announcement May 2012
Availability May 2012
Price Php 15,990