For the first time in 25 years, Microsoft Corporation revises its logo. (Hmm, I never realized that 'wavey' logo is almost as old as me.)
"Now is the perfect time for a change", shared Jeff Hansen, General Manager for Brand Strategy at Microsoft, via the company's official blog. "This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products; From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you'll see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs."
He added, "This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning."
Starting today, August 24, 2012, Microsoft Corporation will be implementing this new two-component logo on the branding of all its products and on all marketing collaterals.
The symbol is composed of four squares, in different colors, arranged to form - well - a bigger square. And on its right side, the logotype is written using the sans-serif font Segoe, which will also be used in the company's marketing communications.
"[The squares in various colors are] intended to express the company’s diverse portfolio of products," Hansen explained.
TP Friends, do you like this new logo? If you ask me, I think it's way too simple and is plain bland. And that's being nice. I mean, come on, four squares arranged like that? Are they even serious?! They could have at least angled the symbol to make it look more interesting. Obviously, they're trying to make the design more simple but sadly, it lost all character in the process. I know this is uncalled for, but I'll say it anyway; In stark contrast, the Apple logo is simple but it's arresting, and it makes you wonder -- you just know there's a story behind that bite. Anyway, if that's the final Microsoft logo design, then I guess we don't have any choice but to let it grow on us.