Gee, I wonder what she did to all of her Swarovski-crystal-encrusted MyPhone handsets following the transfer.

It's official. Former MyPhone celebrity endorser and current Kapamilya flagship talent Anne Curtis has jumped shipped to another giant local handset manufacturer, Cherry Mobile.

anne curtis cherry mobile

Wearing what looks like an outfit straight from Stan Lee's Who Wants to a Superhero reality show, the Showtime host gave a rundown of the main selling points of Cherry Mobile Flare - namely Dual Core, Dual Cam, and Dual SIM Dual Standby - all while doing bordeline-awkward Aeon Flux like moves. I know that sounds like a lot but trust me, it's for real. Anyway, if you don't believe me, here's the TVC, which officially broke yesterday on ASAP 2012, for you to put on repeat:


So I guess we're going to see an all-out battle between MyPhone and Cherry Mobile in the affordable Android smartphone category from here on out. I mean, for me, getting the celebrity endorser of your competitor as your own is no different from touching the nose of your opponent to challenge him to a stand-off at the O.K. Corral! This is serious!