The overwhelming success that WeChat is currently enjoying in the Philippines confirms at least three things.
Social Messaging app, WeChat, is now the number one most downloaded free app across three of the most popular platforms currently, namely, Android, iOS, and Windows Phone 8.
First, Pinoys love to use technology to stay connected with their friends and loved ones. The Philippines was once hailed as the Texting Capital of the World and is now perennially in the top 10 list of most active countries in giant social networking sites Facebook and Twitter. The fact that WeChat has quickly grabbed the top spot in the marketplaces of these platforms merely shows that a lot of Pinoys are constantly looking for even more new ways to stay in touch with the people who matter to them using their gadgets.
Second, WeChat's marketing strategy totally worked! I always say that showbiz and technology are almost inseparable in the Philippines. Most Filipinos love teleseryes and peering into the lives of celebrities, and a lot of brands are utilizing these to their advantage. I think WeChat marketing team made a great decision in getting off-screen lovers Iya Villania and Drew Arellano as flagship endorsers for the application. The two celebs - even prior to this campaign - have always been very active in social media sites and the fun and light-hearted WeChat television commercials featuring the couple highlighted just how well their vibrant personalities fit the brand.
Third, WeChat is taking over the country! To reach the top spot in the app market of one platform is already a notable feat but to do it across three - concurrently, mind you - is really something. I guess it's now safe to say that WeChat is now the coolest and most popular social messaging application in the Philippines. And at the rate things are going for the app - I mean, WeChat has been on the top spot for several week now - I believe its success will continue for the rest of the year and most likely, even beyond.
Anyway, I wouldn't want to be left our in this WeChat bandwagon. If it's cool, TP has to be there! Add me up on WeChat, TP Friends! Just look for my username: TechPinas.