Sony Bravia 4K TV Philippines Price List, Features, Models Comparison, Launch Event Photos

Last July 24, 2014, at the Marriott Hotel Manila, Sony Philippines officially launched its newest line of BRAVIA 4K TVs, which merely represent the legendary Japanese company's continuing drive to deliver the very best entertainment and cinematic TV experience to consumers.

“For years, Sony has continuously worked to provide the most immersive home entertainment experience for its customers. With 4K’s promise of clearer and sharper picture quality, we guarantee that our TVs depict images in such amazing detail, making them seem close to reality," shared Mr. Nobuyoshi Otake, President and Managing Director or Sony Philippines. "We aspire to change the way people watch television and elevate the home entertainment experience."

Sony Bravia 4K TV Philippines

During the exclusive media event, Sony presented its new BRAVIA 4K TV line-up to guests through a live visual symphony in partnership with Sonata Strings and esteemed directors from the local film industry. Sony presented videos that portrayed the most mundane aspects of life in crisp, beautiful detail, using the capabilities and magic of 4K technology.

Sony Bravia 4K TV Philippines

Four short films were shot in full 4K highlighting how it provides rich and delicate color tones compared with other technologies. Partner directors, Raz Dela Torre, Nico Faustino, Dino Narciso, and Paul Macasaet used Sony’s 4K consumer camcorders FDR-AX1 and AX100 as well as the Sony Xperia Z2 that utilizes 4K video recording technology.

Sony Bravia 4K TV Philippines

Film director and talented scriptwriter Raz De La Torre’s film piece was shot using the Sony’s 4K Handycam FDR-AX1 and AX100. The short film depicted nature in its barest elements.

“With innovations like 4K technology, the stories that I create will be provided a medium on which they are appreciated the way I intended it for my audience. In 4K resolution, the images of my stories are displayed in a quality that's unparalleled by past technologies. Cinematography is better able to evoke mood with expanded shades of colours and the astonishing range of contrast. All this amplifies the ability of the filmmaker to tell his story because the images push the narrative with better effectiveness,” De La Torre said.

Meanwhile, filmmaker Dondi Narciso’s “Close Encounters at Home” features elements you see in a normal household. “As a fashion filmmaker, I am inspired by beauty, form, and fluidity. I find these characteristics in everyday inanimate objects at home. 4K resolution brought out even crisper hues and wider range in tone. The sharpness in every detail is truly amazing,” Narciso said.

Sony Bravia 4K TV Philippines

The power of the Sony Xperia Z2 amazed director Nico Faustino, whose inspiration was the capability of the phone to bring to life what he imagined. His short clip captured mouth-watering shots of food as they were being prepared for a sumptuous feast. “With the quality of the Xperia Z2 camera, I was able to shoot everything that came to mind. Color vibrancy in an ultra- high definition device is always the best combination. With 4K technology even in a small device as a smartphone, there are endless possibilities to be created,” Faustino shared.

4K technology enabled wedding director Paul Macasaet the freedom to shoot with the highest quality video that will last a lifetime. He captured what he documents best – people and moments. “As a wedding videographer, I notice how the quality of 4K is superior than any other. I was using the Xperia Z2 and even underwater, the colors are crisper and the resolution is outstanding. The inspiration for my concept is family because being a wedding videographer, everything revolves around family,” Macasaet said.

Sony Bravia 4K TV Philippines
Me at the TRILUMINOS Display Technology demo booth

During the latter part of the event, technology bloggers and members of local media were given a chance to see for themselves the many key features of Sony Bravia 4K TVs at several experience booths that were set-up at the venue.

Sony Bravia 4K TV Philippines

The new BRAVIA 4K TVs are equipped the 4K X-Reality PRO processing engine that analyzes and processes every image to refine color, clarity and detail for a beautifully natural picture. Additionally, viewers are treated with TRILUMINOS Display technology that creates incredibly true, natural shades of colors. Images are presented in rich, authentic colors with subtle tones all the while replicating natural and bold colors including hard-to-reproduce reds, aqua blues, and emerald greens.

Sony Bravia 4K TV Philippines
(Left) Sony BRAVIA TV with TRILUMINOS Technology, (Right) TV by another brand; Notice the more natural shades of red bell pepper captured by Sony BRAVIA 4K TV; Thanks to its unique capability to replicate a wider gamut of colors.

By assimilating QD Vision’s Colour IQ optical component with Sony’s unique display technologies, these televisions achieve significantly wide color range and provide a far more natural and brilliant viewing experience with a heightened sense of depth.

Sony Bravia 4K TV Philippines
Again, notice the high level of detail and natural hues - here, seen on a bunch of strawberries - delivered by Sony BRAVIA TV with TRILUMINOS Display Technology (Left)

Sony Bravia 4K TV Philippines

Sony also features its exclusive X-tended Dynamic Range PRO technology that utilizes a full array of local dimming that produces contrast beyond comparison and a widening dynamic range. Bright whites and dark blacks are controlled with fine detail.

Another unique quality from Sony’s lineup is its promise of big and powerful sound with the use of its ClearAudio+ technology, which combines a variety of Sony’s unique audio digital processing technologies to produce high-quality sound. Some of the new TVs also have Long Duct Speakers that provide richer sounds with solid bass audio for your total entertainment. Others, meanwhile, are equipped with the Bass Reflex Box Speaker that provides a more intense and focused sound, enabling users to hear every detail clearly.

Sony Bravia 4K TV Philippines

Get to share your memorable moments as Sony also offers Social Viewing capabilities that integrate uninterrupted video-conferencing as the technology eliminates echoes to ensure clear conversations, as well as provide you the opportunity to view live tweets and share moments with friends via Skype, all happening simultaneously while watching on a Sony TV.

To complete the experience, the X series TVs also offer its One-Flick Remote feature that can instantly pull up a short cut menu that lets users navigate their favorite TV channels, networked photos and online videos from YouTube, Crackle, and Video Unlimited. This is Sony’s answer to stress-free selection of your favorite channels.

Sony Bravia 4K TV Philippines
Sony BRAVIA 4K TVs come with this re-imagined remote control, which features a touchpad, making it easier for the user to navigate the TV interface and tweak settings.

For those who are interested, check out the 2014 Bravia 4K TV Line-up and Comparison Chart:

X9500B Series 4K TV
  • The reference standard in 4K Ultra HD
  • Immersive 4K Ultra HD picture quality with four times the resolution and clarity of Full HD 1080p
  • X-tended Dynamic Range PRO driven by direct LED arrays delivers brilliant picture quality
  • 4K X-Reality PRO picture engine for best picture from any source
  • TRILUMINOS Display for breathtaking color, clarity and detail
  • Motionflow XR 960 produces lifelike movement
  • HDMI 2.0 and 4K 60p with newly developed HEVC codec for support of future 4K content
  • ClearAudio+ Digital Sound Processing (DSP) with S-Force Front Surround projects clear vocals and wide sound range (optional subwoofer SWF-BR100)
  • Built-in Wi-Fi for streaming connectivity, including Sony Entertainment Network™
  • Screen Mirroring via NFC OneTouch Mirroring
  • MHL 3.0-enabled for mirroring second screens
  • 3D capable with 2 pairs of glasses included
  • Screen sizes include 85-inch class (85X9500B)
X8500B Series 4K TV
  • Brilliant colors, unprecedented 4K quality
  • Immersive 4K Ultra HD picture quality delivering four times the resolution and clarity of Full HD 1080p
  • 4K X-Reality PRO picture engine for best picture from any source
  • TRILUMINOS Display for breathtaking color, clarity and detail
  • Motionflow XR 240 produces lifelike movement
  • ClearAudio+ Digital Sound Processing (DSP) with S-Force Front Surround projects clear vocals and wide sound range (optional subwoofer)
  • HDMI 2.0 and 4K 60p with newly developed HEVC codec for support of future 4K content
  • Built-in Wi-Fi for streaming connectivity, including Sony Entertainment Network™
  • Screen Mirroring via NFC OneTouch Mirroring
  • MHL 3.0-enabled for mirroring second screens
  • 3D capable with 2 pairs of glasses included
  • Screen sizes include 70-inch class (70X8500B), 65-inch class (65X8500B), 55-inch class (55X8500B), and 49-inch class (49X8500B)
Sony Bravia 4K TV Philippines

Finally, here are the prevailing suggested retail prices of Sony's 2014 BRAVIA 4K TVs:

85-inch X Series BRAVIA 4K LED backlight / 3D TV / KD-85X9500B
4K Resolution - 4 times the resolution of a Full HD TV
4K X-Reality PRO - Upscale to near 4K resolution, regardless of source
X-tended Dynamic Range PRO - 3x the brightness range for true brilliance
Suggested Retail Price - Php 1,199,999.00 *inclusive of 12% VAT for cash purchase

70-inch X Series BRAVIA 4K LED backlight / 3D TV / KD-70X8500B
4K Resolution - 4 times the resolution of a Full HD TV
4K X-Reality PRO - Upscale to near 4K resolution, regardless of source
TRILUMINOS Display - See more colours than before
Suggested Retail Price - Php 299,999.00 *inclusive of 12% VAT for cash purchase

65-inch X Series BRAVIA 4K LED backlight / 3D TV / KD-65X8500B
4K Resolution - 4 times the resolution of a Full HD TV
4K X-Reality PRO - Upscale to near 4K resolution, regardless of source
TRILUMINOS Display - See more colours than before
Suggested Retail Price - Php 266,699.00 *inclusive of 12% VAT for cash purchase

55-inch X Series BRAVIA 4K LED backlight / 3D TV / KD-55X8500B
4K Resolution - 4 times the resolution of a Full HD TV
4K X-Reality PRO - Upscale to near 4K resolution, regardless of source
TRILUMINOS Display - See more colours than before
Suggested Retail Price - Php 177,799.00 *inclusive of 12% VAT for cash purchase

I have a 50-inch Smart LED TV at home and I think the size is perfect for most condominiums and households in the Philippines. I remember getting it more than two years ago for nearly Php 100,000 -- and it's not even a Sony BRAVIA (No complaints, though; I love my TV). So I'm actually very surprised that the 55-inch Sony BRAVIA 4K TV variant only goes for Php 177,799.

I mean, BRAVIA TVs have been known to cost an arm and a leg; They have always been extremely expensive -- and understandably so. In fact, three years ago, I remember seeing a 55-inch BRAVIA that had a price tag of around Php 200,000. Anyway what I'm trying saying is, at Php 177,799, KD-55X8500B is already a steal and if you're currently looking for a great TV to put in your living room, I think you'd do well to check it out.

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