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What Does ZTE's New Logo Represent? Do You Like The Design? #TPPoll

Chinese electronics giant ZTE has just officially unveiled its new logo as well as its refreshed 'Tomorrow Never Waits' corporate slogan.

ZTE New Logo

Although it may not be all that obvious, the new logo - which looks more sleek and is now in sky blue (I think) as opposed to dark blue in the earlier version - apparently represents the company's focus on coming up with transformative value-added Media Information Communications Technology (M-ICT) innovations across its entire product line including smartphones and enterprise devices in the face of changing digital landscape brought about by mobile connectivity and cloud-based technologies.

ZTE New Logo

According to Business Insider, the rounded design and lighter color of the new ZTE logo dovetails with the company’s new CGO philosophy (Cool – Green – Open), which will drive innovations that are dynamic, youthful and compelling to users, sustainable and environmentally responsible, as well as open-minded and collaborative.

“ZTE is evolving our operations in line with our broader M-ICT vision, which will help us deliver higher value to customers and drive the growth of our business,” said Shi Lirong, President and Chief Executive Officer of ZTE Corporation. “Our new M-ICT strategy will open up a total addressable market of USD 3.5 trillion for ZTE, far bigger than the USD 350 billion telecommunications market.”

He added, "At the heart of the new strategy is the move towards a new company culture. In the coming months, our customers will see the new ZTE through the actions and projects of our employees."

Hmm. Sounds exciting, right? But does the revamped design of the logo work for you?

Well, personally, I like it. It looks fun and hip and it appears less uptight and more youthful. Yes, it's very simple (who wants it complicated, anyway?) but has a very upbeat and positive aura around it. But that's just me. Let me know your thoughts about the new ZTE logo, TP Friends; Post your comments and answer our poll below.

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