BlackBerry Classic Philippines Price Guesstimate, Specs, Features : To Be Launched on January 29, 2015

Do you miss the old BlackBerry? The one that focused all of its resources into crafting smartphones with great full QWERTY keyboards like the BlackBerry Bold 9700, BB Curve 8520, and BlackBerry Bold 9900 -- instead of full touchscreen handsets?

If you do, the upcoming BlackBerry Classic is made specifically for you.

BlackBerry Classic

"We listened closely to our customers’ feedback to ensure we are delivering the technologies to power them through their day – and that feedback led directly to the development of BlackBerry Classic," said Mr. John Chen, Executive Chairman and CEO at BlackBerry.

He added, "BlackBerry Classic is the powerful communications tool that many BlackBerry Bold and Curve users have been waiting for. It’s the secure device that feels familiar in their hands, with the added performance and agility they need to be competitive in today’s busy world."

BlackBerry Classic

Replete with touchscreen, fretted keyboard, and optical trackpad, BlackBerry Classic looks largely similar to the best selling BlackBerry Bold 9900 from 2011 but is superior to the previous flagship in four ways. First, it has a browser that's three times faster browser. Second, it has 60 percent more screen space. Third, Classic has 50 percent longer battery life. And finally, the 2015 release features a greater variety of applications through BlackBerry World and the Amazon Appstore.

BlackBerry Classic

According to the Canadian electronics giant, the top features of the BlackBerry Classic that drive productivity, communications and collaboration include:

BlackBerry Keyboard and Trackpad Combination – The QWERTY keyboard has stood the test of time as the iconic BlackBerry feature that users know and trust. Crafted for optimal speed and accuracy, the BlackBerry Classic’s QWERTY keyboard gives users the control and confidence to communicate quickly and clearly using one hand with a trackpad and classic navigation keys.

New BlackBerry Browser – The BlackBerry 10 web browser is amazingly fast and astoundingly beautiful. That’s why rates it amongst the top mobile browsers for web fidelity.* Access your favorite online content as it was meant to be seen, faster than ever before and with unlimited browser tabs.

Larger Screen and Battery – The BlackBerry Classic offers a form factor optimized for power communicators with a 3.5-inch touch screen display, 294 dpi HD resolution and Corning Gorilla Glass 3 for greater durability. The BlackBerry Classic also offers a large battery capacity and state-of-the-art battery optimization software. With up to 22 hours of battery power, you can be confident that BlackBerry Classic will be ready to deliver results when you need it.

Premium Specifications  – The device is built with durable materials mixed with top-of-the-line technology. This includes a 1.5 GHz Dual Core Krait and Adreno 225 based Qualcomm Snapdragon Processor, 2GB RAM, 16GB of device storage (expandable by up to 128GB via uSD), and a 2 MegaPixel front and 8 MegaPixel rear-facing camera with enhanced optics and upgraded imaging sensors.

BlackBerry Classic

BlackBerry 10 OS 10.3.1 – The BlackBerry Classic comes preloaded with the BlackBerry 10.3.1 operating system, offering a fresh look that incorporates updated icons and an instant action bar so that each user’s most commonly accessed functions are in the center of their screen. With this new operating system, users gain access to powerful features, including:

  • BlackBerry Blend – BlackBerry Blend brings messaging and content that is on your BlackBerry smartphone to your computer and tablet. Get instant message notifications, read and respond to your work and personal email, BBM and text messages, and access your documents, calendar, contacts and media in real time on whatever device you are on, powered by your BlackBerry.
  • BlackBerry Assistant – The BlackBerry Assistant is BlackBerry’s first digital assistant and can be used with voice and text commands to help users manage work and personal email, contacts, calendar and other native BlackBerry 10 applications. It’s the only smartphone assistant on the market today that can access both personal and work content in your work perimeter. BlackBerry Assistant intelligently determines how to respond to you based on how you interact with it – if you type, it responds silently, if you speak, it speaks back and if you activate over Bluetooth, it speaks back with additional context because it assumes you might not have access to the screen.
  • Dual app storefronts for a wealth of professional and popular apps:
  1. BlackBerry World – BlackBerry World showcases essential productivity apps for business professionals looking to drive efficient communications and collaboration
  2. Amazon Appstore – Preloaded on BlackBerry Classic, users can access popular Android apps and games through the Amazon Appstore including Candy Crush Saga, Pinterest, Kindle for Android and Cut the Rope 2. Users can also scan Android apps for malware and privacy issues prior to installation using BlackBerry Guardian.
  • BlackBerry Hub – The one place to manage all your conversations – email, texts, BBM, phone calls, social media and more. You can even glance at what’s next in your calendar. It’s always available with a single swipe to help you stay organized, in control and on top of all your conversations.

BlackBerry Classic

"This device underscores our commitment to helping BlackBerry users be at their most productive and respond to the demands of business from anywhere, at any time. By bringing back the trusted functionalities, incorporating our latest operating system and building a speedier browser, our users can feel confident they are using the best communications tool out there," shared Mr. John Chen.

BlackBerry Classic Philippines

Availability in the Philippines: I've just received an invitation from our friends at BlackBerry for the official launch of the BB Classic set to take place on January 29, 2015. Companies usually release their devices in the market a week after the products' media launch so I believe this smartphone should be available to Pinoy consumers via authorized retailers come first week of February. As for its local SRP, the TP Guesstimate is around Php 25,000 to Php 27,000 -- though, I'm really hoping that it will be a lot more affordable than that.

Update as of January 29, 2015: BlackBerry Classic has just been launched in the Philippines via an exclusive media event held at Buddha Bar in Makati City. The official suggested retail price of the handset is Php 20,990, which is - thankfully - a lot less than our TP Guesstimate, and will be available at retail outlets come February 5, 2015.

TechPinas Smartphone Technical Specs Table (TSTST)
Name BlackBerry Classic
Type Candybar with Full QWERTY Keyboard and Touchscreen
Price Category High End (Flagship Level)
Dimensions131 x 72.4 x 10.2 mm
Weight 177 grams
Available Colors White, Black
Operating System BlackBerry 10.3.1 OS
Display 3.5 inches (~40.8% screen-to-body ratio), 720 x 720 pixels (~294 ppi pixel density), IPS LCD, capacitive touchscreen, 16M colors, Optical TrackPad
Processor Dual Core 1.5 GHz Krait CPU, Adreno 225 GPU, Qualcomm MSM8960 Snapdragon chipset
Internal Storage 16 GB ROM, expandable via microSD card slot supporting up to 128 GB
Camera Main: 8 MegaPixels, 3264 x 2448, autofocus, LED flash
Front: 2 MegaPixels
Video Capture Main: Full HD 1080p 30 frames per second
Front: 720p
Audio and Video Playback MP3, WMA, WAV, eAAC+, FlAC, DivX, XviD, MP4, WMV, H.264 player
Ports microUSB v2.0 (Slimport), 3.5 mm audio jack
Connectivity Wi-Fi 802.11 a/b/g/n/ac, Wi-Fi Direct, DLNA, Wi-Fi hotspot, Bluetooth v4.0 with A2DP, EDR, NFC, 3G HSPA+, LTE
GPS Yes, with GLONASS and A-GPS
Sensors Accelerometer, Digital Compass, Gyroscope, Proximity
Network 2G Network GSM 850 / 900 / 1800 / 1900, 3G Network HSDPA 850 / 900 / 1700 / 1900 / 2100, 4G Network LTE 700 / 800 / 850 / 900 / 1700 / 1800 / 1900 / 2100 / 2600 (Bands 1, 2, 3, 4, 5, 7, 8, 13, 17, 20)
SIM Card Type nanoSIM
Battery Non-removable Li-Ion 2,515 mAh battery battery
Uptime 348 Hours of Standby, 17 Hours 10 Minutes of Talk Time, 70 Hours of Music Play
Value-Added Features Touchscreen and QWERTY Keyboard combo, Amazon App Store for access to Android applications, BlackBerry Blend, Optical TrackPad
Announcement Philippines: January 29, 2015
Availability Philippines: February 2015
Price Price Guesstimate: Php 25,000 to Php 27,000
Official SRP: Php 20,990

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