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Asus ZenFone Max ZC550KL with Big 5,000 mAh Battery Pack, Unveiled!

Taiwanese electronics company Asus is currently holding a grand meet-up for its fans in India, which they tagged as ZenFestival

This year, the event was held at the Jawaharlal Nehru Stadium in New Delhi and there, apart from mounting activities for their loyal consumers, Asus reps likewise took the opportunity to unveil some yet-to-be-released devices in their 2015 catalog.

Jonney Shih, Asus ZenFone Max, Asus Mascot Zenny
Mr. Jonney Shih - one of the coolest tech CEOs ever - and Zenny, Asus' official mascot

One of the new smartphones that were introduced at the gathering just a few hours ago was the Asus ZenFone Max.

Asus ZenFone Max, Asus Big Battery Phone

As its very name suggests, the highlight of the ZenFone Max (ZC550KL) is its incredibly-long-lasting high-capacity 5,000 mAh lithium-polymer battery that delivers an extended uptime. Having such a big battery makes this model an ideal handset for mobile warriors who hate carrying a powerbank or always having to plug their phones to an electrical outlet in the middle of the day.

Aside from being an 'energizer bunny', the ZenFone Max also has great technical specifications and features that are somehow reminiscent of the best-selling Asus ZenFone 2 -- making it capable of running relatively specs-intensive games and applications as well as allowing the phone to provide an enjoyable mobile experience.

The upcoming release has a crisp and brilliant 5.5-inch IPS display with wide viewing angles, protected by the latest Corning Gorilla Glass 4 for top-notch scratch-resistance, strength and everyday durability. At the heart of ZenFone Max is a powerful yet energy-efficient 64-bit Qualcomm Snapdragon 410 processor - incorporating four ARM Cortex A53 cores clocked at 1.3 GHz and an Adreno 306 GPU - that's complemented by 2GB of RAM. As for its imaging capabilities, the ZenFone Max features a 13 MegaPixel f/2.0 rear camera with Laser Autofocus and a 5 MegaPixel selfie cam with wide angle lens.

As yet, the company hasn't disclosed the official pricing information for the LTE-enabled Asus ZenFone Max. Given its specs, however, I don't think it should cost a cent more than the Asus ZenFone 2 with 32GB of ROM and 4GB of RAM. But that's just me. Here's to hoping it would sell for less than Php 10,000 when it lands in the Philippines sometime in Q4 2015.

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