This year, Globe Telecom is employing a new marketing strategy to promote its iPhone postpaid bundles. With the launch of the Apple iPhone 5S and iPhone 5C under its suite of fully-customizable postpaid plans today, Globe likewise introduces its iPhone Forever Plans.

Globe iPhone Forever is basically an iPhone upgrade program open to new and existing postpaid subscribers that enables them to swap their current devices with the latest iPhone models for free or with a one-time cashout, depending on the device being traded in.

Globe iPhone 5S

To join the iPhone Forever Program, subscribers must choose which postpaid plan best fits their lifestyle and budget. For as low as Php 1,599, subscribers can avail of an iPhone 5C 16GB with a 24-month contract period. The plan bundle comes with 1 GigaByte (GB) of consumable Long Term Evolution (LTE) data plan monthly that allows mobile internet surfing of up to 42 Mbps and a monthly consumable amount for call and text combo services.

On the other hand, subscribers can get the iPhone 5S 16GB with the iPhone Forever Plan 1999 at a contract period of 24 months, also bundled with 1 GB of monthly consumable LTE data plan and a consumable amount for calls and texts.

Note that subscribing to an Globe iPhone Forever Plan in itself won't give you your desired iPhone. You'd have to swap your current open-line or Globe-locked iPhone 5 or iPhone 4S to get either the iPhone 5S or iPhone 5C variant that's bundled with your plan. That's going to be a direct swap. Or if you're using other handsets, you'd have to shell out a One-Time Trade-In Cash-Out additional amount. So in effect, your current handset will be your payment (or part of it) for the new Apple smartphone. Now, if you do not wish to trade-in your gadget, you may still avail of the iPhone Forever offer by paying the one-time trade-in cashout of Php 12,999.

Higher value iPhone postpaid plans include iPhone Forever Plan 2999 which comes with a free iPhone 5S 16GB, unlimited LTE surfing, unlimited calls and texts to Globe/TM, and monthly consumable amount for calls and texts; iPhone Forever Plan 5599 which offers a free iPhone 5S 32GB or iPhone 5C 32GB, unlimited LTE surfing, unlimited calls and texts to all networks, and automatic Platinum Blue membership; and iPhone Forever Plan 6999 which comes with a free iPhone 5s 64GB, unlimited LTE surfing, unlimited calls and texts to all networks, Php 1,000 monthly consumable amount for landline calls, international services, roaming, and automatic Platinum Blue membership.

A Platinum Blue membership entitles postpaid subscribers exclusive access to a dedicated Platinum hotline, priority handling in Globe Stores, discounts and privileges in handpicked partner establishments and nationwide concierge assistance.

After availment of an iPhone Forever Plan, subscribers can trade-in an existing gadget and get the iPhone 5S or iPhone 5C for free or with a one-time cashout. Subscribers using an iPhone 5 or iPhone 4S can upgrade to an iPhone 5S or iPhone 5C for free, while other gadgets have a corresponding one-time trade-in cashout.

Detailed Terms and Conditions for Globe iPhone Forever Plans

1. iPhone Forever ("Promo") is a Globe iPhone Upgrade Program open to new and existing Postpaid subscribers (“subscribers”) who would like to avail of an iPhone 5S or iPhone 5C.
2. Promo period is from November 15, 2013 to December 31, 2013.

How to Avail of This Promo?

3. To avail of the Promo, subscriber must:

Choose an iPhone Forever Plan, and Trade-In his existing gadget and pay the One-Time Trade-In Cashout, if applicable.

STEP 1: Subscriber must choose an iPhone Forever Plan from the following:

iPhone Forever Plans
iPhone Forever Plan 1599
iPhone Forever Plan 1999
iPhone Forever Plan 2999
iPhone Forever Plan 5599
iPhone Forever Plan 6999
BUNDLED GADGET ("Free" after swap)
iPhone 5C 16GB
iPhone 5S 16GB
iPhone 5S 16GB
iPhone 5S 32GB or iPhone 5C 32GB
iPhone 5S 64GB
MEMBERSHIP
N/A
N/A
N/A
Platinum BLUE
Platinum BLUE
CONTRACT PERIOD
24 months
24 months
24 months
24 months
24 months
CONSUMABLE AMOUNT
P601
P601
P101
N/A
P1,000
(International & Roaming)
FREEBIES
1GB PowerSurf LTE
(Unlimited 3G data, confirmed)
1GB PowerSurf LTE
(Unlimited 3G data, confirmed)
Unli LTE Surf
Unli Calls & Texts to Globe/TM numbers
Unli LTE Surf
Unli ALL NET Calls & Texts
Unli LTE Surf
Unli ALL NET Calls & Texts
Consumable Roaming
*Consumable Amount may be used to avail of Combos under Best Ever MySuperPlan.
*Points Value applies.

STEP 2: Subscriber must Trade-In his existing gadget to Globe and pay the One-Time Trade-In Cashout based on the following table:

Trade-In Gadget
One-Time Trade-In Cashout
Tier 1: iPhone 5, iPhone 4S
FREE
Tier 2: iPhone 4, Samsung Galaxy S4, Samsung Galaxy Note 2, BlackBerry Q10,
HTC One
Php 4,999
Tier 3: iPhone 3GS, Samsung Galaxy S3, BlackBerry Z10, BlackBerry Curve/Bold/Torch,
Samsung Galaxy S3 Mini, Nokia Lumia
Php 9,999
Tier 4: All other gadgets
Php 11,999
If you do not wish to trade-in your gadget, you may still avail of this offer by paying the one-time trade-in cashout of P12,999.

For example, if you currently have an open-line Apple iPhone 5, you'd have to surrender your handset to Globe to get the 16GB iPhone 5C that's bundled with Globe iPhone Forever Plan 1599 or the 16GB iPhone 5S bundled with Globe iPhone Forever Plan 1999 and pay the monthly Plan cost for 24 months.

4. Trade-In Gadget
  • Subscriber is required to surrender to Globe the gadget for trade-in upon availment of the Promo, except if he falls under Tier 5 (No Gadget for Trade-In).
  • Gadget must be open line or a Globe-issued handset.
  • Gadget will be subject to assessment of a Trade-In Officer.
  • If gadget is found to be eligible for Trade-In, subscriber will pay a One-Time Trade-In Cashout based on Tiers 1 to 4.
  • If gadget is found to be ineligible for Trade-In, subscriber may still opt to avail of this Promo by paying a One-Time Trade-In Cashout of P12,999.
5. One-Time Trade-In Cashout
  • The One-Time Trade-In Cashout covers the 24 month contract period under any iPhone Forever Plan.
  • It may be paid through cash or credit card (straight or up to 24 months 0% installment via participating banks).
  • The One-Time Trade-In Cashout is applicable for both iPhone 5S and iPhone 5C availments.
6. Contract Period
  • The Contract Period is continuous for twenty-four (24) months upon line activation, i.e. it does not reset to 24 months upon availment of a new iPhone at any point between the subscriber’s 13th to 24th months in contract.
  • Subscriber cannot upgrade or downgrade his iPhone Forever Plan until his 24-month contract period has ended.
7. Overdue balance must first be settled before subscriber can avail of a gadget under Globe iPhone Forever.

After 12 Months...

8. Subscriber will be eligible to upgrade to a new iPhone on the 13th to 24th month after availment of his iPhone Forever Plan. To do so, subscriber must:
  • Maintain his iPhone Forever Plan, and
  • Trade-in the gadget availed upon subscription (“Existing Gadget”) for the new iPhone.
9. If, under any circumstance, the subscriber is not able to surrender his Existing Gadget, he will be required to pay a One-Time Trade-In Cashout as defined by Globe at the time of the new iPhone availment.

10. Globe reserves the right to provide a device of equal value should the preferred device becomes unavailable. Existing value of gadgets offered:

Gadget
SRP
iPhone
5S 16GB
Php 34,400
iPhone
5S 32GB
Php 39,600
iPhone
5S 64GB
Php 44,800
iPhone
5C 16GB
Php 29,000
iPhone
5C 32GB
Php 34,200

After your 24 Months Contract Period...

11. Subscriber will be eligible to avail of a new iPhone after his 24-month contract period has lapsed.

12. If the subscriber wishes to avail of a new iPhone after twenty-four (24) months from availment, he must re-contract on his existing iPhone Forever Plan. He also has the option to upgrade his existing iPhone Forever Plan to a higher iPhone Forever Plan. This will renew his contract period for another 24 months.

13. Subscriber will again be eligible to avail of a new iPhone twelve (12) months after re-contracting/upgrading his existing iPhone Forever Plan.

Not keen on surrendering your current phone to Globe or joining the iPhone Forever Program? Subscribers can also opt to get the iPhone 5S or iPhone 5C at regular postpaid plans under Globe’s Best-Ever mySUPERLAN. The iPhone 5C is available for as low as Php 1,799 monthly at Plan 999 with a monthly cashout of Php 800, while the iPhone 5S is available for only Php 2,199 monthly at Plan 1799 with a monthly cashout of Php 400. Both postpaid plan offers have unlimited LTE surfing and corresponding consumable peso-value amounts which can be used to avail of calls and texts.

TP Friends, to wrap this up, let me ask you these questions: "Are you comfortable trading your current smartphone to get the latest Globe-locked iPhone? What can you say about Globe's new iPhone bundles marketing strategy?" Kindly share your thoughts in this post's comments section.