The Most Popular Windows Phone Device is Now Microsoft Lumia 535

According to market research firm AdDuplex, the affordable Microsoft Lumia 535, which was released in the Philippines in December 2014, has officially dethroned the Nokia Lumia 520 as the most popular Windows Phone device in the world as of today. The latter held the title for three consecutive years until it was knocked off from the top spot just in the last month.

Most Popular Windows Phone

Helping people do more of what they want -- for less, the Microsoft Lumia 535 offers five great integrated Microsoft experiences, a wide-angle 5 megapixel front facing camera, and a spacious 5 inch display - all for an affordable price. No wonder then that it became quite a hit in key markets that have embraced the Redmond Giant's mobile platform.

Most Popular Windows Phone

In the Philippines, Lumia 535 donned an SRP of Php 5,990 upon launch and was released in a range of youthful colors including Green, Orange, and Cyan, and neutral ones, namely, Black and White.

Most Popular Windows Phone

AdDuplex's research (source) shows that 12.5% of Windows Phone devices that are out in the market are actually Lumia 535 units while 11.3% of which are Nokia Lumia 520 handsets. Most of the devices in the Top 10 are actually small, budget-friendly releases, with the exception of Microsoft Lumia 640 XL, which is a midrange phablet from 2015, and the flagship-level TechPinas Badge of Excellence Awardee from a few years ago, the Nokia Lumia 920.


Interestingly, the research also revealed that most 79.1% of WP devices are being used in the market are still stuck on Windows Phone 8.1 while only 9.2% are already on the latest Windows 10 Mobile.


To quote AdDuplex, "As expected, we see a decline in share for WP8.1 (of 2.0%) and a gain in share for W10M (of 1.5%). Somewhat unexpectedly, we also see growth in the market share of WP8.0 (0.1%) and WP7.x (0.3%). This would seem to suggest that not all people leaving WP8.1 are upgrading to WPW10 while those using devices that have an OS two or three generations old are continuing to use them."

Well, given that my active WP handsets - namely, Nokia Lumia 1020 and 920 - are still stuck on Windows Phone 8.1, I guess I'm a part of the majority.

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