Julia Barretto, Joshua Garcia Named First HONOR PH Ambassadors for AI-Powered HONOR 400 5G
HONOR Philippines Brand Marketing Manager Joepy Libo-on, Country
Manager Sean Yuan, CEO of HONOR Southeast Asian Business Development
George Zheng, Vice President Stephen Cheng, and GTM Director Steven Yan
proudly pose with their first-ever celebrity brand ambassadors, Julia
Barretto and Joshua Garcia, marking a significant milestone in HONOR’s
journey to bring next-level AI innovation and style to Filipino
consumers.
- Celebrity Power Duo: The partnership of Julia Barretto and Joshua Garcia with HONOR signifies a major pop culture moment, aligning AI innovation with Gen Z and millennial appeal.
- AI Innovation Meets Lifestyle: The HONOR 400 5G is positioned as more than just a smartphone—it’s a lifestyle tool made to enhance everyday creativity and connection.
- Exclusive Launch Perks: Pre-ordering the HONOR 400 5G includes exciting freebies worth PHP 9,397 and a shot at high-end luxury prizes like a Rolex or a Hermès bag.
They’re not just back—they’re leveling up. In a bold and stylish move,
HONOR Philippines has welcomed Julia Barretto and
Joshua Garcia as the very first celebrity ambassadors for the
much-anticipated HONOR 400 5G. The announcement is sends a clear message: HONOR is doubling down on youth, creativity,
and authenticity while riding the momentum of the AI revolution in mobile
tech.
Their launch as a tandem comes with a compelling message: the HONOR 400 5G
isn’t just another phone on the shelf—it’s a flagship-level AI experience
that’s made for modern dreamers, creators, and connectors.
A Perfect Match of Technology and Star Power
HONOR has always believed in connecting advanced technology with real-life
experiences, and what better way to deliver that message than through two of
the most celebrated young actors in Philippine showbiz. Julia and Joshua
aren’t just endorsers. They are the living embodiment of the device’s ethos.
As a pair with undeniable chemistry and a massive following, Julia and
Joshua make the perfect frontliners for this new AI-driven era of
smartphones. Their storytelling, on and off screen, mirrors what HONOR 400
5G hopes to achieve—real stories powered by sharp visuals and seamless
connectivity.
In an official statement, STEPHEN CHENG,
Vice President of HONOR Philippines, shared,
“We are thrilled to have Julia and Joshua as the faces of HONOR 400 5G.
Their energy, creativity, and authenticity align perfectly with our vision
of making advanced technology accessible and relevant to everyone.
Together, we aim to inspire a new generation of tech-savvy individuals to
explore the endless possibilities with HONOR.”
Meet the HONOR 400 5G: AI Meets Everyday Creativity
At the heart of this campaign is a device built to impress. The HONOR 400 5G
comes equipped with a flagship-level 200MP Ultra-clear AI camera, capable of
producing studio-grade images, even in quick spur-of-the-moment takes.
But the phone isn’t just about the camera. It features massive storage at
24GB RAM + 512GB ROM, paired with a sleek design and eye-catching
colors: Midnight Black, Tidal Blue, and Desert Gold.
More than just beauty, the HONOR 400 5G is all brains too. Its AI-enhanced
camera tools allow users to create effortlessly edited portraits, cinematic
videos, and sharp night shots—ideal for creators who want to deliver content
without diving into professional editing software.
Its 5G capabilities and long battery life also make it an ideal companion
for students, gamers, and professionals who are always on the move and
always online.
Watch highlights from the official launch of HONOR 400 5G in the Philippines
held on June 17, 2025 at The Grand Ballroom of Okada Manila, where Julia
Barretto and Joshua Garcia were officially launched as HONOR's first
celebrity ambassadors:
Pre-Order Promo: Big Rewards for Early Adopters
HONOR didn’t stop at announcing a celebrity-powered campaign—they’re also
launching a major pre-order program that rewards early fans with incredible
value.
For PHP 22,999, early buyers of the HONOR 400 5G will get premium
freebies worth PHP 9,397, including a JBL Go 4 Bluetooth Speaker,
HONOR Choice Earbuds Clips, and a Jisulife Pro 1 Fan. Even better, if you
claim your device on June 28, you’ll receive the full set of rewards.
But that’s not all. Pre-order customers also qualify for a raffle that
includes high-end prizes like a
Rolex GMT Master II (worth PHP 600,000) or a
Hermès Lindy Mini Bag (worth PHP 420,000). These luxe add-ons elevate
the experience beyond the typical smartphone launch.
You can pre-order through HONOR Experience Stores, Partner Stores, or online
via Lazada, Shopee, and TikTok Shop at the following links:
With this ambassador reveal, HONOR is carving out a new position in the highly
competitive smartphone scene in the Philippines. While specs and price have
always been part of the brand's strength, aligning with top-tier Gen Z icons
now adds the missing ingredient—cultural relevance.
This move signals that HONOR is ready to be more than a tech brand. It wants to be a lifestyle label. With its continued innovation in AI, content creation tools, and design, plus stronger visibility through relatable ambassadors, HONOR 400 5G is shaping up to be a conversation starter both in tech circles and everyday Filipino life.
This move signals that HONOR is ready to be more than a tech brand. It wants to be a lifestyle label. With its continued innovation in AI, content creation tools, and design, plus stronger visibility through relatable ambassadors, HONOR 400 5G is shaping up to be a conversation starter both in tech circles and everyday Filipino life.
