Aleph Takes Over APAC: Why MediaDonuts Rebranding Signals a Bold Digital Shift

MediaDonuts by Aleph is now Aleph, marking a bold new chapter in digital transformation across APAC, following its full integration into Aleph’s global operations after acquiring Entravision’s digital ad business in 2024.

• Integrated Global Ecosystem: APAC advertisers now gain direct access to Aleph’s full suite of international media partnerships, payment services, and education platforms, enabling smoother cross-market campaigns and faster growth.
• Localized Digital Expertise: Through deeper understanding of regional behaviors and strengthened publisher ties, Aleph brings sharper, tech-backed strategies to advertisers aiming to win in APAC’s unique markets.
• Unified Global Vision: This rebrand aligns Aleph’s mission across 150+ markets, offering both local and global clients one powerful, cohesive platform for scalable digital transformation.

In a move that signals the next stage of digital acceleration across the Asia-Pacific region, MediaDonuts by Aleph has officially rebranded to Aleph, a global leader in digital media, education, and payment solutions. This transformation isn’t just cosmetic—it’s a full-circle realization of Aleph’s bold mission to unify its global operations while giving APAC markets the spotlight they deserve.

The rebranding comes on the heels of Aleph’s mid-2024 acquisition of Entravision’s digital advertising operations. While the company already had a foothold in the region, taking full ownership of MediaDonuts, a trusted name in online advertising, gives Aleph the momentum it needs to solidify its presence across eight dynamic markets: India, Indonesia, Malaysia, the Philippines, Singapore, South Korea, Thailand, and Vietnam.

What Changes for Advertisers in the Philippines and APAC?

For advertisers in the Philippines and the wider APAC region, the rebrand opens up a whole new world of possibilities. With the Aleph name comes the power of a unified global network that connects over 26,000 advertisers to 3 billion consumers worldwide. What used to be regional efforts can now scale up seamlessly.

First, there’s global access. Brands now benefit from streamlined entry into Aleph’s exclusive network of media platforms like TikTok, Spotify, Google, Meta, and more. The integration makes it easier for both local and global advertisers to run synchronized campaigns across multiple countries—without losing the nuance of local relevance.

Second, there’s the tech. Aleph doesn’t just bring platforms; it brings tools. Through proprietary technologies and insights tailored to local markets, businesses can optimize campaigns using real-time data and sharpened strategies. This isn’t just plug-and-play advertising—it’s next-level media intelligence.

And finally, the educational push. Aleph’s Digital Ad Expert initiative isn’t just for big corporations. Whether you’re a student, a freelancer, or part of a government-backed upskilling program, Aleph offers courses and certifications that bring advanced digital advertising know-how straight to emerging markets.

A Human Touch to Global Tech

What truly makes this rebrand resonate is how Aleph maintains the local-human touch even within its global framework. As pointed out by PIETER-JAN DE KROON, Managing Director of Aleph in APAC, “Becoming one unique brand under Aleph represents a strategic outcome for our partners and clients, reflecting the significant potential that lies ahead under the broader umbrella of Aleph. With APAC’s emerging markets, Aleph enhances its competitive positioning in the region while we in turn bank on Aleph’s global scale. I am pleased to be part of this exciting new chapter.”

This sentiment reinforces that Aleph’s evolution isn’t about replacing regional expertise—it’s about empowering it. In fact, many of MediaDonuts’ long-time experts and client-facing teams will continue under the Aleph name, ensuring continuity while leveling up their capabilities.

A Vision from the Top

On the global scale, the move also aligns with a broader strategy that Aleph’s leadership has been building for years. GASTÓN TARATUTA, CEO and Founder of Aleph Group, emphasized the importance of synergy between local markets and global platforms. “By fully consolidating our APAC operations under the Aleph brand, we are achieving a new level of strategic alignment between global digital media platforms and the region’s vast opportunities. This unified identity is a unified vision serving clients and partners. It underscores our commitment to continuous innovation and ensures that the unique demands and immense potential of APAC directly contribute to, and benefit from, our overall global leadership.”

This is about balance: blending scale with nuance, global access with local insight, and tech with human empowerment.

Looking Ahead: Why This Matters for the Filipino Market

For the Philippines, this shift comes at a crucial time. As more brands turn to digital platforms to reach young, mobile-first Filipinos, the tools to compete on a larger stage become even more critical. With platforms like TikTok, Meta, and Spotify continuing to dominate attention spans, Aleph’s exclusive partnerships mean that Filipino brands—whether big corporations or local startups—can now compete with global giants using the same infrastructure and tools.

The possibilities stretch beyond ads. Aleph’s Localpayment service is also making waves in Latin America and could soon influence markets like the Philippines. By merging digital advertising with frictionless local payments, Aleph hints at a future where transactions and attention intersect fluidly—a big plus for e-commerce and fintech sectors.

This rebranding may seem like a logo change on the surface, but it runs much deeper. For advertisers, publishers, students, and digital entrepreneurs across APAC, Aleph represents a more connected, informed, and future-proof way of navigating the digital economy.

It’s a strategic leap that prioritizes local insights while opening global doors. And for markets like the Philippines, the timing couldn’t be better.

Now that MediaDonuts is officially Aleph, the real work—and the real opportunities—begin.