HONOR 400 5G First Day Sale, A Big Success with Record High Sales!
Long lines formed at major malls nationwide, including SM Baliwag, SM MOA, SM North Edsa, SM Seaside City Cebu, and SM Fairview, as excited fans flocked to the First Day Sale of the HONOR 400 5G.
- Massive Launch Turnout: Long lines formed nationwide as excited fans claimed their HONOR 400 5G, signaling strong demand on Day 1.
- AI-Powered Camera Excellence: Equipped with a 200MP Ultra-Clear AI Camera System and pro-level selfie shooter, the HONOR 400 pushes mobile photography to new heights.
- Smart Deals, Premium Prizes: Early buyers scored exclusive freebies and had a chance to win a Rolex or Hermès bag with every pre-order.
The launch of the HONOR 400 5G in the Philippines on June 28, 2025 was nothing short of explosive. As early as mall hours opened, lines started forming in front of HONOR Experience Stores. HONOR fans across the country were eager to claim their AI-powered phone, and the brand responded with a nationwide celebration featuring exclusive deals and celebrity guests.
With a price tag of only PHP 22,999, the HONOR 400 5G comes bundled with amazing freebies worth PHP 9,397 for those who pre-ordered between June 17 and 27. These include a JBL Go 4 speaker, HONOR Choice Earbuds Clips, and a Jisulife Pro 1 portable fan. But what made the launch even more exciting were the major raffle prizes: a Rolex GMT Master II valued at PHP 600,000 and a Hermès Lindy Mini Bag worth PHP 420,000.
HONOR Stars and an Epic Launch Day
The first day of the HONOR 400 5G rollout turned into a mini-fan convention. At SM Baliwag and other key locations, the atmosphere resembled a K-pop event more than a phone launch. Crowds gathered not just to claim their pre-orders, but to catch a glimpse of celebrity guests.
HONOR Store at SM Seaside City Cebu, Official Opening
STEPHEN CHENG, HONOR Philippines Vice President, was present and shared his excitement: “We are honored to have been joined by the HONOR Stars --- Miss Universe Philippines 2019 Gazini Ganados and one of GMA Kapuso’s leading ladies Ashley Ortega in this very special milestone. For months, the team has worked tirelessly to bring Your AI Phone HONOR 400 5G to the Philippine market. Today’s launch is a proud moment that reflects the success of those efforts.”
Fans rushed to stores to grab their units, some sharing on social media how impressed they were with the packaging, build quality, and especially the AI features of the device.
HONOR Store in SM City Baliuag, Official Opening
Next-Level AI Photography
What sets the HONOR 400 5G apart is its innovative 200MP Ultra-Clear AI Camera System. Featuring a 1/1.4-inch sensor, f/1.9 aperture, and both OIS and EIS stabilization, this phone is clearly built for creators and casual shooters alike. Night shots look crisp, and daylight captures explode with detail.
Selfie lovers aren’t left behind either. The 50MP Portrait Selfie Camera delivers magazine-worthy shots with lifelike skin tones and crisp background separation. Meanwhile, the 12MP Ultra-Wide and Macro Camera makes it easy to capture expansive cityscapes or close-up shots of food and tiny objects.
More than just photography, the AI suite includes smart tools like the AI Eraser, AI Outpainting, and HD Moving Photo features. These let you not only take amazing shots, but also turn them into motion-filled, cinematic moments or remove unwanted background clutter with a tap.
Big crowd and long lines scene at SM Baliwag, full of people who want to try out the camera capabilities of HONOR 400!
Built to Last, Designed to Impress
Under the hood, the HONOR 400 5G is powered by a massive 6000mAh Silicon-carbon Battery. This ensures all-day power even with heavy use and is engineered to retain over 80% of its battery health after four years. For quick power-ups, the 80W HONOR Wired SuperCharge can juice the phone to 40% in just 15 minutes.
Available in eye-catching colors—Midnight Black, Tidal Blue, and Desert Gold—the HONOR 400 5G also boasts a generous 24GB + 512GB configuration. This gives users ample room for photos, videos, apps, and AI-enhanced content creation.
The newly opened HONOR Store at SM City Baliuag
The phone is currently available at HONOR Experience Stores nationwide and online via Lazada, Shopee, and TikTok Shop. You can also opt for an 18-month installment via Home Credit for as low as PHP 979 per month.
This launch has officially cemented HONOR's place in the Philippine smartphone space as a go-to brand for innovation, style, and affordability. If you're into AI-powered creativity and powerful mobile photography without breaking the bank, this might just be your next device.
