Infinix Presents ITZY’s YUNA as First Global Ambassador
ITZY’s YUNA steps into a new era with Infinix, leading the global launch of the NOTE 60 Series with confidence and Joy Tech energy.
- Global Youth Power: A defining collaboration that fuses K pop influence and smartphone innovation to inspire bold, self defined expression among young users worldwide.
- Premium Ambitions: The NOTE 60 Series signals Infinix’s strategic entry into the premium segment, powered by Snapdragon, elevated design, and immersive audio.
- Joy Tech Vision: A refreshed brand direction that puts emotion, creativity, and real life storytelling at the heart of cutting edge mobile experiences.
The energy inside the global tech community feels different as Infinix unveils its most ambitious collaboration yet, naming ITZY member YUNA as its first ever Global Brand Ambassador alongside the launch of the NOTE 60 SERIES. For a brand known for pushing performance boundaries in youth driven markets, this move signals something bigger than a typical endorsement. It marks the beginning of a more expressive, culture led era.
The partnership connects one of K pop’s most recognizable Gen Z icons with a smartphone line designed to elevate both style and substance. At the center of it all is a shared belief in bold individuality, creativity, and the courage to stand out.
A Milestone Moment for Infinix
For the first time in its history, Infinix is appointing a Global Brand Ambassador, and it is no coincidence that the honor goes to YUNA. As the youngest member of ITZY, she has built a reputation for vibrant confidence, discipline, and continuous reinvention across music, acting, and fashion. Her journey mirrors the aspirations of millions of young fans who see technology not just as a tool, but as an extension of who they are.
The collaboration reflects Infinix’s “Joy Tech, Beyond Limits” philosophy, a direction that focuses on how technology enhances real life experiences instead of merely listing hardware specifications. It is about celebrating personality as much as performance.
Speaking about her new role, YUNA shared her excitement:
"I am so excited to reach out to my fans in a new way as Infinix's Global Brand Ambassador. I've always believed that life should be filled with joy and the courage to show the world who you truly are. It's been amazing to see how Infinix shares that same energy. I'm looking forward to this journey and can't wait to show everyone the special stories we create together!"
Her message resonates strongly in markets like the Philippines, where K pop culture and mobile technology are both deeply woven into youth identity.
NOTE 60 Series Ushers in Premium Ambitions
Timed with YUNA’s appointment is the global debut of the NOTE 60 Series, Infinix’s annual flagship launch and a clear signal of its move into more premium territory.
This evolution is powered by a world class ecosystem of collaborators. The NOTE 60 Series becomes Infinix’s first NOTE lineup powered by Snapdragon from Qualcomm Technologies, Inc., delivering flagship grade performance for demanding users. Aesthetic refinement comes courtesy of Italian automotive and design legend Pininfarina, adding a layer of elegance and craftsmanship that aligns with global premium standards. On the audio front, users can expect an immersive SOUND BY JBL experience, reinforcing the device’s lifestyle appeal.
The message is clear. Infinix is no longer content with being seen purely as a value driven brand. With the NOTE 60 Series, it is stepping confidently into a space where performance, design, and cultural relevance intersect.
According to TT Liu, CMO of Infinix Mobility:
"Partnering with YUNA accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally. Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy—when brands, users, and YUNA come together to illuminate every unique way of shining."
The emphasis is not just on specs, but on storytelling. It is about how a device fits into everyday triumphs, creative bursts, and spontaneous moments that define youth.
Elevating Tech Through Culture
In today’s hyper connected landscape, a smartphone launch without cultural context can easily get lost in the noise. Infinix understands this shift. By integrating YUNA’s infectious energy into the NOTE 60 Series campaign, the brand is redefining its identity around aspiration and emotional connection.
This strategic move also strengthens Infinix’s appeal among tech savvy young consumers who demand more than raw power. They want aesthetic polish. They want immersive entertainment. They want devices that reflect their personality.
YUNA’s presence amplifies that narrative. Her journey of self discovery and fearless ambition becomes a metaphor for what the brand hopes users will experience with the NOTE 60 Series in hand.
Joy Tech for a Self-Defined Generation
At its core, this partnership invites a new generation to embrace boundless self expression. The Joy Tech philosophy becomes more tangible when paired with a figure who embodies reinvention and authenticity.
As Infinix advances into global premium markets, the collaboration with YUNA signals a transformative chapter. It positions the NOTE 60 Series not merely as a smartphone lineup, but as a platform for creativity and confidence.
For Filipino fans and global audiences alike, this marks the start of a compelling journey where technology meets artistry. With YUNA leading the charge, Infinix is amplifying a movement that celebrates joy, individuality, and limitless potential in the palm of your hand.
