Smart 5G Standalone Technology, Showcased at j-hope's Concert

j-hope lit up the MOA Arena last April 12 and 13, 2025, with Smart not only supporting the concert but also showcasing its 5G Standalone technology, giving select fans seamless mobile internet and a special “J-Hope Concert” network ID.

• Lag-Free Streaming: Smart 5G Standalone delivered uninterrupted internet even in a packed concert venue, enabling real-time content sharing
• Prioritized Network: Network slicing gave subscribers a smooth digital experience despite the heavy user traffic at j-hope's show
• Fan-Centered Perks: From exclusive ticket presales to K-pop-themed booths, Smart offered fans a complete concert journey

When Smart Communications, Inc. supported j-hope’s “Hope on the Stage” concert at the Mall of Asia Arena last April 12 and 13, 2025, the excitement wasn’t just about the music. 

For fans and tech enthusiasts alike, the event doubled as a first-hand experience of Smart’s pioneering 5G Standalone (SA) technology. Using 5G-SA-capable handsets, select concertgoers enjoyed uninterrupted mobile internet access, even in a venue crowded with thousands of attendees. And yes, the network name even read “J-Hope Concert”, a thoughtful, geeky touch.

Smart 5G SA In Action at a Packed Arena

Smart’s successful demonstration of its 5G SA capability at the concert was no small feat. Unlike traditional 5G setups, 5G Standalone allows for “network slicing” — a feature that allocates specific bandwidths for different use cases. In this case, it enabled high-speed, low-latency internet even in a scenario where thousands of devices were connected simultaneously.

“Our groundbreaking Smart 5G SA technology showcase marks a significant leap forward in our commitment to providing Filipinos with a world-class customer experience. This also unlocks a wealth of amazing possibilities and immersive digital experiences meant to enrich the lives of subscribers,” said Debbie Hu, Smart Head for Network Operations.

SMART showcased its advanced 5G Standalone network at j-hope’s concert by changing the signal ID on select devices to “j-hope concert,” giving fans a unique and ultra-fast mobile experience.

The deployment builds on Smart’s earlier efforts with 5G Max and TNT’s Max Saya 30, which also promote a prioritized network experience. These were first launched in Taguig City late last year, and Smart is now expanding these features to high-profile events and heavily populated areas.

Concertgoers Speak: Real-Time Posts, No Signal Drops

For fans, being online throughout the concert is more than just a luxury — it's a must. Elaine, a university student who attended the show, shared how her Smart 5G line helped her stay in touch with family and post on social media.

“My parents wanted me to update them every hour because this was the first time for me to attend a K-pop concert,” she said. “My Smart 5G line made sure I could message them via SMS or Viber.”

Elaine also had the chance to test the 5G SA demo booth. “It clearly showed boosted internet compared to a device that did not have SA. Throughout the concert, there were no lags, and I was posting the whole time during and after the show,” she added.

Nic, a young professional, echoed a similar sentiment: “I have attended concerts where the signal was bad, and it made me anxious because what if no one could reach me and something important was happening? This time with Smart, I was reassured that my family could contact me anytime.”

This real-time connectivity allowed fans to share clips of j-hope’s electrifying performances, including solo tracks like “Mona Lisa,” “More,” and “Sweet Dreams,” as well as iconic BTS songs like “Mic Drop” and “Ego.”

From Tickets to TikToks: All-Around Fan Experience

Beyond just the tech, Smart went the extra mile to enhance the fan experience from the moment the concert was announced. Months before the show, the telco giant held an exclusive presale event for its subscribers. This early access allowed many ARMYs to secure their tickets before the public rush.

Smart also held a ticket raffle exclusive to its users, giving hopefuls another shot at scoring passes. This was a much-appreciated gesture, especially for fans who missed the general ticket sale.

At the venue, Smart’s presence was more than just signal strength. Fans got to take selfies at the Smart 5G Max booth, a colorful installation inspired by j-hope’s “Sweet Dreams” pop-up in New York. It was not only Instagram-worthy but also a testament to how Smart merges lifestyle and technology.

SMART subscribers were treated to fun activities, exclusive perks, and fast mobile connectivity at j-hope’s “Hope on the Stage” concert. From photo booths inspired by Sweet Dreams NYC to a sneak peek at Smart’s game-changing 5G Standalone tech, fans enjoyed both the music and the future of mobile experience.

“Driven by a deep understanding of our customers’ evolving needs, all these efforts are geared towards optimizing our powerful 5G network and bringing the transformative benefits of 5G technology to the fingertips of more Filipinos,” said Lloyd Manaloto, Head of Smart Prepaid and Postpaid Marketing.

For those who want to relive or experience future concerts with powerful internet and exclusive perks, following Smart on Facebook, Twitter, Instagram, and TikTok is a smart move.

Clearly, Smart didn’t just bring 5G SA to j-hope’s concert. It brought the fans closer to the experience they love, without compromising on speed, reliability, or connection.