TNT, Powered by Smart, is The Leading Mobile Brand in the Philippines - NielsenIQ Study

Based on an internal study conducted by Smart Communications, Inc. (Smart) in collaboration with market research firm NielsenIQ, TNT is identified as the primary mobile brand in the Philippines, while Smart Communications, Inc. leads in terms of the number of subscribers within the country.

The study involved surveying 1,175 Filipinos aged 18 to 60 years old, who personally own and use a mobile SIM. It was conducted from January 5 to April 3, 2023, and encompassed both individuals with single or multiple SIM usage across various mobile brands.

The study revealed that 46% of respondents reported owning and currently using a TNT mobile SIM, which is significantly higher compared to the competition. In addition, 14% of participants claimed to own and use Smart Prepaid, while 1% reported using Sun Prepaid.

TNT Mobile SIM, Smart 5G SIM Prepaid

Smart Group Has The Most Number of Claimed Subscribers

Based on the aforementioned study, Smart Communications, Inc. (Smart) emerges as the leading mobile group in the Philippines, boasting the highest number of reported subscribers. A combined total of 59% of respondents claimed to use brands affiliated with Smart, such as TNT, Smart Prepaid, and Sun Prepaid, surpassing competitors by a significant margin.

When analyzed by region, TNT takes the lead in terms of claimed users across all surveyed areas except Mindanao. In the Visayas region, 60% of respondents reported owning and using a TNT mobile SIM, while Balance Luzon and the Mega Manila area (including Metro Manila, Rizal, and Palawan) saw 46% and 39% of respondents respectively claiming TNT SIM usage.

On the other hand, in Mindanao, TM leads with 54% of claimed SIM users, followed by TNT with 41% of claimed SIM users.

The survey encompassed a sample size of 329 respondents in the Mega Manila area, 438 in Balance Luzon, 194 in the Visayas, and 214 in Mindanao.

Smart is The Fastest Network in the Philippines

In a separate report by Ookla, a renowned authority in mobile and broadband network intelligence, Smart Communications, Inc. (Smart) was recently acknowledged as the fastest mobile network in the Philippines during the first quarter of 2023.

This recognition further solidifies Smart's consecutive accolades as the country's best mobile network for the periods of Q1-Q2 2022 and Q3-Q4 2022, as previously bestowed by Ookla. Smart achieved this remarkable achievement by securing both the Fastest Mobile Network and Best Mobile Coverage awards within the same reporting periods, marking a groundbreaking milestone for a mobile operator based in the Philippines.

No comments:

Let me know your thoughts on this TechPinas article.