Infinix, #1 Smartphone Brand in the Philippines in Q1 2024, Based on Market Share

Infinix, the trendy tech brand tailored for young, tech-savvy consumers, has reported exceptional growth in Q1 2024.

According to IDC's Worldwide Quarterly Mobile Phone Tracker, Infinix achieved the highest year-on-year global market share growth among all major smartphone brands worldwide. 

Infinix Number One Philippines, Infinix Mobile Philippines, TechPinas, Mark Milan Macanas
Infinix Zero 30 4G, which I'm holding in this photo, is my favorite Infinix smartphone release in Q1 2024.

Infinix's market share jumped from 1.7% to 3.7% in Q1 2024, with global smartphone shipments surging by an astounding 150.6% year-on-year. This marks four consecutive quarters of rapid and sustained growth for the brand.

"We are absolutely thrilled with our exceptional performance in the first quarter of 2024," said Tony Zhao, General Manager at Infinix. "Our entire dedicated team has worked tirelessly to bring young, tech-savvy consumers around the world the very best products at attainable price points. The launch of our highly acclaimed Infinix NOTE 40 Series and Infinix GT 20 Pro this year has been instrumental in our success, as we have strategically focused on addressing key consumer pain points, particularly in areas of charging capabilities and gaming performance. This has helped Infinix earn widespread positive acclaim and cement our position as a leading innovator in the global smartphone market."

Infinix's parent company, Transsion Holdings, has also reaped the benefits of the brand's success, now ranking 4th in global smartphone shipments with an estimated 10% market share. Infinix's stellar performance has been most pronounced in key markets such as Africa and Southeast Asia. The brand has secured top 5 positions in smartphone market share in over 20 countries worldwide and recorded impressive year-over-year growth rates. This remarkable achievement underscores Infinix's unwavering commitment to making advanced technology accessible to a broader global audience.

#1 Smartphone Brand in the Philippines, Based on Market Share

Infinix's remarkable success is evident in regions like Africa and Southeast Asia, where the brand has secured top 5 positions in over 20 countries.

In the Philippines, a key market in Southeast Asia, Infinix achieved a striking 27.1% market share in Q1 2024, ranking first among all smartphone brands. This represents a significant increase of 19.7 percentage points year-on-year. The brand's success is driven by active engagement in creative marketing, celebrity endorsements, and cross-industry collaborations, which have injected new energy and competitiveness into the smartphone market.

Infinix Number One Philippines

Leading the Market with Q1 2024 Triumphs

In 2023, Infinix earned a spot in Kantar and Google's Top 50 Chinese Global Brand Builders Report. Additionally, Fast Company ranked Infinix sixth in the World's Most Innovative Companies of 2024 within the Asia-Pacific sector, making it the only smartphone brand on this prestigious list.

Infinix's robust global market share performance is attributed to its alignment with the preferences of young individuals, evidenced by its innovative products and creative marketing. In the first half of 2024, Infinix captured significant attention from young people and gaming enthusiasts worldwide with the launch of the Infinix NOTE 40 Series and the GT 20 Pro.

These offerings introduced the All-Round FastCharge 2.0, addressing consumers' demands for enhanced charging capabilities. Key features include 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip supporting multifunctional charging modes. The Infinix GT 20 Pro, notable for being the only smartphone in its price segment with a dedicated gaming display chip, aims to provide users with an immersive gaming experience.

Looking Forward

Infinix's achievements in Q1 2024 reflect its commitment to delivering innovative and affordable products, leveraging a multi-faceted marketing approach, and driving technological advancements. The brand's diversified and youth-oriented marketing strategies have significantly contributed to its excellent global performance and reputation. 

Moving forward, Infinix aims to continue providing superior products and services, setting new benchmarks, and striving for even greater success in the coming quarters. The upcoming Infinix GT 20 Pro features a vivid 144Hz display for smooth gameplay and stunning visuals, positioning it as the best affordable choice for gamers of all levels.

No comments:

Let me know your thoughts on this TechPinas article.