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Sony Philippines PlayStation Flagship Store at SM MegaMall, Officially Opened

There's a new spot in town where - I'm sure - all Pinoy geeks and casual gadget fans would want to hangout; It's the new Sony Centre at SM MegaMall in Pasig City. See you there?!

Sony Centre SM MegaMall, Sony Philippines
(L-R) Christiane Chan (General Manager, AVID Sales Corporation); Tetsutaka Suda (Sales Director, Sony Philippines); Michelle Gumabao (ActionCam Ambassador); Pilar Tuason (Alpha Professional); Luke Landrigan (ActionCam Ambassador); Nobuyoshi Otake (President and Managing Director, Sony Philippines); Susan Tan (Managing Director, AVID Sales Corp); and Alvin de Vera (Senior Director from Brand and Customer Communications Division, Sony Philippines) were all present during the store's grand opening.

Sony Centre SM MegaMall, Sony Philippines

Sony Philippines created this new concept store and experience hub as part of its commitment to provide a complete consumer technology experience to Filipinos. This outlet will highlight and offer the full line-up of Sony devices including Bravia 4K TVs and Home Entertainment products, Hi-Res Audio, Walkman, ActionCam, Alpha DSLRs, Cybershot digital cameras, Xperia Tablets and mobile phones, where users can freely touch and try them for product experience. All product accessories will also be available in this store.

Sony Centre SM MegaMall, Sony Philippines

Built for a complete digital lifestyle experience, the store is also created as the first PlayStation flagship store in the Philippines. It will bring a more complete PlayStation environment including all consoles, games, support, and accessories among others. The PlayStation Corner features a demo area with a comprehensive selection of the latest and most popular game software titles, allowing gamers to get a better gaming experience by sampling the newest features on Sony’s powerful gaming consoles.

“The PlayStation flagship store brings the gaming experience to new heights in the Philippines with its experiential concept to engage the gamers,” said Mr. Nobuyoshi Otake, President and Managing Director of Sony Philippines.

Sony Centre SM MegaMall, Sony Philippines
Sony ActionCam Ambassador and Professional Surfer, Luke Landrigan

The store opening also marked the launch of Sony Digital Workshop. The workshop is designed to provide consumers the best learning experience through integrated and hands-on trainings so they can enhance their skills and maximize their Sony gadgets. The new Sony Center will be the go-to place for this workshop where much-needed information including training schedules and updates can be found.

Sony Centre SM MegaMall, Sony Philippines
Former DLSU Lady Spiker Michelle Gumabao with the Sony ActionCam

The workshops will range from basic to advance. One of the themes to be offered in the next six months is photography which will be facilitated by the country’s top-notch such as the wedding and fashion photographer Pilar Tuason.

Sony Centre SM MegaMall, Sony Philippines
Top-notch Photographer Pilar Tuason with Sony Alpha DSLR

“The new Sony Center and Digital Workshop signify Sony’s commitment in enhancing the digital lifestyle of Filipinos,” said Nobuyoshi Otake. “To make this vision possible, we have strived hard to put a more integrated and extensive Sony Center where consumers can enjoy a complete brand experience that goes beyond products. We are thrilled to provide them the Sony Digital Workshop to help enhance their skills and passion for consumer technology.”

Pilar Tuason shared, “I am proud to be part of this new chapter for Sony Philippines. This endeavor will impact on the lives of many Filipinos. For the past years, I can see more and more becoming attracted into opening their own photo studios, while others have chosen to be full time as professionals, covering weddings, birthdays and other memorable events.”

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