Canon Philippines Starts 2025 CSR Push with Coastal Cleanup of Baseco Beach in Tondo, Manila

Canon Philippines kicks off its 2025 CSR journey with a coastal cleanup at Baseco Beach, empowering employees and partnering with ASSIST and DENR to champion environmental stewardship.

• Sustainability Commitment: Canon Marketing (Philippines), Inc. launches its 2025 CSR roadmap with a Baseco Beach cleanup, highlighting its long-term sustainability mission.
• Employee Empowerment: Around 50 Canon PH employees volunteered to remove coastal waste, proving corporate responsibility starts from within.
• Educational Engagement: Environmental partners ASSIST and DENR facilitated learning sessions on segregation and coastal protection.

In the heart of Tondo, Manila, the shoreline of Baseco Beach recently saw more than just crashing waves. Volunteers from Canon Marketing (Philippines), Inc. — employees with rolled-up sleeves and trash bags in hand — joined forces for a coastal cleanup drive that also marked the start of Canon’s 2025 Corporate Social Responsibility (CSR) efforts. Collaborating with the Department of Environment and Natural Resources (DENR) and the Asia Society for Social Improvement and Sustainable Transformation (ASSIST), this initiative signals Canon PH's strong stance on environmental stewardship.

A Company-Wide Push for a Cleaner Coast

The activity brought together around 50 Canon employees who went beyond their usual office routines to tackle the mounting problem of plastic waste and pollution along the coast. They scoured the sands and shallows, collecting everything from plastic bottles and straws to rubber slippers and fishing nets. The goal? To help restore the shoreline’s natural state and protect its fragile ecosystem.

Anuj Aggarwal, President and CEO of Canon Marketing (Philippines), Inc., emphasized the deeper significance of this initiative: “This coastal cleanup reflects our collective responsibility to protect the environment and make a meaningful difference through purposeful action. At Canon, we believe that building a better future begins with the steps we take today. This initiative marks just the beginning of our CSR journey for 2025. With the dedication of our employees and our valued partners at ASSIST, we aim to inspire more individuals and organizations to embrace environmental stewardship.”

Learning on the Frontlines of Climate Action

Canon’s cleanup wasn’t just about bagging up trash. In fact, it also doubled as a learning session for all involved. Representatives from DENR and ASSIST led short educational talks right at the cleanup site, engaging volunteers on urgent issues such as marine pollution, ecological damage, and how everyday decisions can have long-term environmental impacts.

They also walked participants through waste segregation best practices and how recycling at home and in the workplace could ripple into bigger positive changes for communities. For many volunteers, these on-the-ground lessons added valuable context to the visible waste they were collecting — reinforcing that prevention is just as important as cleanup.

More Than Imaging: Canon’s Broader CSR Roadmap

Canon’s involvement in environmental and social advocacy doesn’t stop at one cleanup. The company has laid out a broader roadmap for 2025 that revolves around three key areas: sustainability, community empowerment, and technological innovation.

This CSR kickoff mirrors the brand’s long-held philosophy of “Kyosei” — living and working together for the common good. Over the years, Canon has established itself as more than just a name in imaging technology. With multiple recognitions under its belt, including the Gold Bagwis Seal of Excellence, Canon continues to show how industry leaders can also lead by example in creating a positive social and environmental impact.

The Baseco Beach initiative stands as a strong first step in Canon’s CSR journey this year. By enabling employees to be part of something greater than themselves and collaborating with expert organizations like ASSIST and DENR, Canon is setting the tone for what responsible, engaged corporate citizenship can look like in 2025 and beyond.

More importantly, efforts like these ripple outward — motivating other companies, local communities, and even individuals to take part in protecting our planet. In a time when climate concerns feel overwhelming, Canon’s initiative proves that the right mix of hands-on involvement and informed action can be both inspiring and effective.

From the shoreline of Baseco to boardrooms and barangays, Canon is showing that innovation and responsibility can — and should — go hand in hand.