eSIM to SUV: Cebuano Breadwinner Wins Toyota Land Cruiser ZX in Smart Holideals Promo

Jimboy Nuiñez, a hardworking breadwinner from Cebu, sees his Land Cruiser ZX win as a life-changing reward — a symbol of comfort, opportunity, and family adventures, made possible by Smart’s Holideals promo.

• Grand Prize Twist: Jimboy Nuiñez expected a smartphone, but drove away with a brand-new Toyota Land Cruiser ZX.
• Loyal Subscriber Story: He’s been with Smart since 2017, stepping up as a provider for his family as the eldest of five.
• Bigger Than Data: Smart’s Holideals goes beyond connectivity with meaningful rewards and unforgettable moments.

When I read about how Jimboy Nuiñez, a 29-year-old from Lapu-Lapu City, Cebu, joined the Smart Holideals promo hoping to win a smartphone, I smiled. He didn’t win just any phone — instead, he walked away with a brand-new Toyota Land Cruiser ZX. This story feels like something straight out of a feel-good movie, only it's 100% real and rooted in one Filipino's dedication, family love, and a bit of good luck.

From eSIM to SUV

Like many Filipinos excited by year-end deals, Jimboy had just activated a new Smart eSIM when he decided to try his luck with Holideals. He wasn’t chasing anything huge — a smartphone would’ve been enough. So when the call came that he had won the grand prize, his first instinct was suspicion.

“I signed up for the promo right after getting a new Smart eSIM. I didn't even realize the grand prize was a car,” shared Jimboy Nuiñez, adding, “When I received the call informing me of my prize, I initially thought it was a scam. It took a while for the news to sink in, and I'm so glad I answered that call!”

A Life-Changing Win

For Jimboy, who serves as the breadwinner for his family and the eldest among five siblings, winning a vehicle of this magnitude was more than just luck — it was a dream turned reality. The Land Cruiser ZX is a serious upgrade that represents comfort, opportunity, and newfound freedom for the whole family.

“I'm incredibly grateful to Smart. And I'm excited for my family's adventures with this car,” said Jimboy Nuiñez. For someone who takes responsibility seriously, this car is more than metal and wheels — it’s a symbol of hard work being rewarded.

Smart's Holideals: Rewards with Real Impact

Smart’s Holideals promo ran from November to January, touching the lives of thousands. Aside from the grand prize, participants won daily data perks, weekly raffles for high-end devices like the iPhone 15 Pro Max, Samsung Galaxy S24, and ZTE Blade A75 5G, along with vouchers from Viu and Foodpanda.

“At Smart, we strive to go beyond providing exceptional network experiences. We are committed to giving back to our loyal subscribers with meaningful rewards and experiences. This promo reflects our dedication to putting our customers first,” explained Alexis B. Winters, AVP and Head of Smart Customer Development Group VisMin.

Jimboy’s story highlights what makes Smart’s efforts truly impactful — it’s not just about offering great network service, but also finding ways to elevate lives. As Smart continues to innovate and reward its subscribers, stories like this remind us that sometimes, signing up for a promo can lead to a life-changing ride.