Cignal Progresses to a Dynamic Multimedia Powerhouse: New Logo, Rebrand, and Streaming Push
Cignal celebrates its 16th anniversary with a bold rebrand and fresh logo, marking its evolution from the country’s top payTV provider into a dynamic multimedia powerhouse driven by innovation and deeper audience connection.
- Brand Evolution: Cignal celebrates 16 years with a refreshed identity, signifying its transition from payTV leader to a multimedia powerhouse across digital platforms.
- Streaming Innovation: New offerings like Cignal Super and Pilipinas Live provide all-in-one access to global and local content, including exclusive sports and original microdramas.
- Wider Reach: Through DTH, IP/fiber delivery, and its partnership with PLDT, Cignal ensures accessible content for Filipinos nationwide.
On July 28, 2025, Cignal marked a significant turning point in its journey. Once known primarily as the country’s top payTV provider, Cignal has now repositioned itself as a bold multimedia powerhouse. At the core of this evolution is its new brand identity — a fresh logo that visually represents its renewed promise to deepen connections with Filipinos across every screen and story.
The rebrand signals much more than a cosmetic change. It reflects Cignal's sharpened focus on innovation, convergence, and audience-centered experiences in an increasingly digital-first entertainment landscape.
Cignal Play: The Start of Digital Expansion
Before the term “cord-cutting” gained mainstream traction in the Philippines, Cignal Play was already paving the way for a more mobile-first entertainment experience.
By offering linear television and on-demand content through mobile and web platforms, Cignal Play brought premium content into the hands of Filipinos, wherever they were. Its catalog now includes not just mainstream channels but also uniquely local productions such as vertical-form microdramas under Cignal Originals, catering to the evolving content habits of modern viewers.
This platform proved that Cignal wasn’t just catching up — it was ready to lead.
Pilipinas Live: The Home Court of Filipino Sports Fans
As sports viewing habits shift toward on-demand and mobile-first formats, Cignal has developed a go-to digital hub for all things sports: Pilipinas Live.
This app delivers everything a Filipino sports fan needs — from real-time games to behind-the-scenes content, powered by high-quality streaming and advanced features. Top leagues like the NBA, PBA, and UAAP take center stage on this app, and with Pilipinas Live Shorts, fans also get to see the personalities behind the athletes.
Interactive tools like multi-angle viewing and in-game polls are designed to create a truly engaging fan experience, turning sports watching into a two-way conversation.
Cignal Super: A First in the Country
Cignal’s most recent innovation is Cignal Super, the Philippines’ first-ever streaming aggregator.
Instead of juggling multiple subscriptions and apps, users can now enjoy seamless access to content from HBO MAX, Viu, Lionsgate Play, Hallmark+, Curiosity Stream, Fuse+, Cignal Play, and Pilipinas Live — all under one subscription, one login.
This level of convenience and integration is a game-changer. From Hollywood blockbusters and K-dramas to local news, live TV, and sports, Cignal Super brings together global and Filipino favorites into a single, streamlined platform.
TV Remains a Strong Pillar
Despite its digital push, Cignal hasn’t forgotten its roots. PayTV remains a vital part of its ecosystem, especially in provinces and remote areas. Using direct-to-home (DTH) satellite technology, the company continues to deliver quality programming across the archipelago — ensuring that access to information and entertainment is not just a privilege, but a right.
Through a strategic partnership with PLDT, Cignal now also leverages IP/fiber technology to distribute its content via high-speed internet, giving users more ways to enjoy TV and video.
A Clear Vision Forward
The anniversary celebration and rebrand announcement reinforced Cignal’s commitment to staying ahead of the curve.
JANE JIMENEZ-BASAS, President and CEO of Cignal TV Inc., shared: "Our new logo conveys our continuing evolution. We will continue to innovate and deliver the best content for our beloved subscribers across all our platforms. These are exciting times for us at Cignal, and for the people we serve -- especially in more years to come."
This message is clear: the Cignal of the past laid the foundation, but the Cignal of today — and tomorrow — is ready to lead the next era of Philippine entertainment.
Rebrand with Purpose
Cignal’s new logo isn’t just a change in look — it’s a declaration of intent. It represents unity among all its services, from satellite TV and digital apps to streaming aggregators. Each element now points to a cohesive mission: to empower and entertain Filipinos with stories that matter.
It’s also a symbol of the brand’s adaptability. By listening closely to audience needs and responding with tailored content delivery methods, Cignal has ensured that it remains not only relevant, but essential.
The Future is Bright, and Local
As Cignal looks ahead, one thing remains central: local storytelling. With platforms like Cignal Originals and Pilipinas Live Shorts, Filipino voices continue to be elevated. The company’s tech-first but audience-driven strategy reflects a growing understanding that homegrown content — whether drama, news, or sports — has immense power to unite, inform, and inspire.
Whether it’s through a dish in the province or a mobile phone in the city, Cignal now connects more Filipinos than ever — and in more ways than ever imagined. With a refreshed brand, expanded platforms, and a bold vision, Cignal isn’t just celebrating 16 years. It’s launching into its most exciting chapter yet.
