HONOR 400 Pro 5G First Day Sale and SM Lanang Premier Store Opening in Davao City

Wednesday, August 13, 2025
HONOR 400 Pro 5G First Day Sale Philippines
Ms. Kimberly Remolona, SM Lanang Premier Mall Manager; Mr. Johnny Ong, Partner Dealer and Owner of Mikrocell; Ms. Therese Villamor, HONOR Star and Star Magic Artist; Mr. Tom Yuan, HONOR Philippines’ National Sales Director; and Mr. Pao Oga, HONOR Philippines’ Public Relations Manager, pose together during the grand opening of the HONOR Experience Store at SM Lanang Premier in Davao City.

  • Grand Davao Launch: HONOR Philippines marked a milestone in the King City of the South with the first day sale of its latest AI-powered flagship and the unveiling of its newest Experience Store at SM Lanang Premier.
  • Flagship-Level Features: The HONOR 400 Pro 5G boasts a 200MP AI camera, Snapdragon 8 Gen 3 performance, and a 6,000mAh battery with 100W charging for creators, gamers, and professionals alike.
  • Premium Yet Accessible: Priced at PHP 32,999, the device delivers pro-grade photography, all-day power, and immersive visuals while giving Davaoenos hands-on access through the brand’s newest store.

Davao City buzzed with excitement on August 11, 2025, as HONOR Philippines pulled off a double celebration that brought together tech enthusiasts, content creators, and media friends under one lively roof. The First Day Sale of the HONOR 400 Pro 5G was paired with the grand opening of the brand’s latest Experience Store at SM Lanang Premier, marking a new chapter in HONOR’s nationwide expansion.

The event was attended by the Davao Bloggers Society, local media, and loyal fans. Special guests included Mr. Johnny Ong, partner dealer and owner of Mikrocell, Mr. Tom Yuan, HONOR Philippines National Sales Director, and HONOR Star Therese Villamor, a familiar face to many as an ex-Pinoy Big Brother housemate.

Davao’s inclusion in this milestone underscores HONOR’s commitment to bringing premium, AI-powered technology closer to Filipinos across the country.

What Makes the HONOR 400 Pro 5G Special


The HONOR 400 5G already made waves during its initial launch by selling out in record time. Now, the Pro version takes everything up a notch with power, intelligence, and camera capabilities built for those who demand more from their smartphones.

Stephen Cheng, Vice President of HONOR Philippines, shared the brand’s excitement: “We’ve seen an incredible show of support from Filipinos nationwide, and Davao is no exception. The HONOR 400 Pro 5G is designed for those who want nothing less than flagship quality at a competitive price. It combines cutting-edge AI features, professional-grade photography, and all-day power — exactly what our customers have been asking for. This store opening in Davao is a promise that we will keep bringing the HONOR experience closer to more Filipinos.”

Key features include:
  • 200MP Ultra Clear AI Camera for professional-level detail
  • 50MP Telephoto + 12MP Ultra-Wide Camera for every shooting scenario
  • Snapdragon 8 Gen 3 Chipset for high-speed performance
  • HONOR AI tools like AI Image to Video and AI Cutout for creative projects
  • 6,000mAh Battery with 100W HONOR SuperCharge for quick, all-day power
  • 6.78” Quad-Curved AMOLED Display with 120Hz Refresh Rate for immersive visuals
  • Up to 16GB RAM + 512GB Storage for heavy multitasking and large media libraries

A Store Designed for Experience


The new HONOR Experience Store in SM Lanang Premier is more than just a place to shop. It was built to give customers a real feel for the brand’s latest devices through interactive displays, product trials, and expert-guided tours.

HONOR SM Lanang Premier Store

Shoppers can test the HONOR 400 Pro 5G firsthand, explore other models, and enjoy exclusive promos available only at the store. The location also offers after-sales service, making it easier for Davao residents to get support without having to ship their devices elsewhere.

With this expansion, HONOR strengthens its promise of accessibility, giving Davaoenos a premium technology hub right in their city.

Color Options, Pricing, and Availability


The HONOR 400 Pro 5G comes in Lunar Grey and Midnight Black, both sleek options that match its premium build. Priced at PHP 32,999 for the 24GB + 512GB configuration, the device delivers flagship-level performance at a competitive price point.

Filipinos nationwide can place orders at any HONOR Experience Store, partner retailers, and through online platforms:

This launch in Davao is a celebration of how far HONOR has come in bringing world-class devices to every corner of the Philippines. With the HONOR 400 Pro 5G now in the hands of Davaoenos, the brand’s vision of making premium technology accessible to all moves one step closer to reality.
Labels: