KiQ, Officially Launched by Smart with Fully Personalized Digital Telco Plans for Gen Z

 Smart Communications, Inc has just unveiled KiQ, the Philippines’ first fully app-based and personalized digital telco experience, giving Gen Z users the freedom to build mobile plans that match their lifestyle — with only the features they truly want. Download the app now via Google Play Store or Apple App Store.

• Next-Level Personalization: KiQ allows users to fully customize their mobile plan’s data allocation, call and text options, and validity period to suit their unique lifestyle.
• Fast and Easy Setup: With QR-less eSIM activation and app-based onboarding, customers can download, register, and start using KiQ in minutes.
• Priority Connectivity Access: Enjoy a prioritized network in high-traffic areas, ensuring strong and reliable connections even in peak usage zones.

On August 8, 2025, Smart Communications, Inc. introduced KiQ, a bold new mobile brand designed to shake up the local telco market with the country’s first fully app-based and personalized digital telco experience. Pronounced “kick,” KiQ is aimed squarely at the Gen Z crowd, offering freedom, flexibility, and customization in a way no other provider in the Philippines currently does.

What sets KiQ apart is its dynamic platform that empowers users to create their own mobile plan. No more being tied to rigid packages with features you don’t need. Instead, you get to pick exactly what you want — and nothing you don’t.

KiQ is made for Gen Z Filipinos but I think everyone who's young-at-heart and rebelliously stays in tune with the changing times will love it as well!

Complete Control with the Slider Interface

The heart of KiQ’s offering is its unique Slider Interface. This tool lets subscribers decide how much data they need, whether to include calls and texts, and even how long their plan will be valid. The experience feels more like building your perfect playlist than signing up for a telco plan.

KiQ's Unli 5G for 28 Days Plan is just PHP 800! Add PHP 140 and you already get Unli Calls and Texts on top of that! Everything you need for less than PHP 1K!

Even choosing your mobile number is part of the process, adding a personal touch to something that’s usually just assigned to you.

According to Anastacio “Boy” R. Martirez, Smart Chief Operating Officer, “Filipino Gen Zs are redefining how they live, share, and stay connected. With KiQ, we’re giving them a mobile experience that puts them in full control — no wasted data, no unnecessary add-ons, just total freedom and flexibility. This is what the future of mobile looks like.”

Quick and Hassle-Free Onboarding

Getting started with KiQ is refreshingly simple. All it takes is downloading the KiQ App from the Google Play Store or Apple App Store, purchasing a KiQ eSIM for only PHP 99, and personalizing your plan.

The onboarding process is also where KiQ makes another first in Smart’s history — QR-less eSIM activation. There’s no need to dig through emails for a QR code to scan. Through the app, you just click to download the eSIM and activate it right in your phone’s settings.

After a one-time eSIM registration, you’re good to go, with your chosen number and customized plan active almost instantly.

You can pay for your KiQ plan via Maya, GCash, or your Debit/Credit Card. You can also pay in installments through billease.

Priority Network Experience

KiQ isn’t just about flexibility — it’s also about performance. Subscribers enjoy a prioritized network experience in high-traffic areas. This means that even in packed concerts, busy shopping centers, universities, or bustling city streets, your connection remains strong and stable.

Whether you’re streaming music at a music festival or uploading content from a crowded campus, the network adapts to ensure you stay connected when it matters most.

With KiQ, you can choose your preferred number before proceeding to payment. Talk about personalized service.

Built for the Digital-First Generation

This launch couldn’t be more timely. More Filipinos are living digital-first lifestyles, and Gen Z in particular thrives on instant, on-demand solutions. They want services that move as fast as they do, and KiQ delivers exactly that — without locking them into inflexible contracts or forcing them to pay for features they’ll never use.

Martirez further emphasized, “We’re not just launching a new mobile brand, we’re revolutionizing the telco industry with a game-changing experience attuned to the next generation of mobile users. We invite Filipino Gen Zs to take control, express themselves, and embrace mobile freedom with KiQ.”

Download KiQ app now from Google Play Store and Apple App Store!

Starting Your KiQ Journey

If you’re ready to explore what a fully personalized telco service feels like, KiQ makes it easy to jump in. Just download the KiQ App from your preferred app store, purchase the affordable PHP 99 eSIM, and build your plan through the intuitive slider interface.

From there, you can choose your number, adjust your data, decide on calls and texts, and set the validity period — all within minutes. Once you’ve registered your eSIM, you’re ready to enjoy a mobile lifestyle tailored exactly to your needs.

With personalization, speed, and reliability at its core, KiQ represents a major step forward in how Filipinos connect. It’s more than just a mobile brand; it’s a platform for freedom, self-expression, and smarter mobile living.