HONOR Philippines Marks 3 Years of Unstoppable Growth at SEA & Middle East Summit

HONOR global executives come together, with (L-R) Mr. Stephen Cheng, Vice President of HONOR Philippines; Mr. Wang Ban, President of the Sales, Marketing, and Service Department; and Mr. George Zheng, CEO of the Southeast Asia Business Department.

• Rapid Market Ascent: In only three years since its 2022 re-entry, HONOR Philippines has transformed into one of the fastest-growing and most influential players in the HONOR global network.
• Proven Growth Strategy: The brand credits its rise to a powerful mix of strategic product launches, strong retail partnerships, and a keen understanding of the Filipino tech market.
• Global Stage Recognition: At the HONOR SEA & Middle East Summit, the Philippines team’s success story served as inspiration for leaders from 35 countries, underscoring its role as both a local champion and global benchmark.

In just three years, HONOR Philippines has gone from a market re-entry in August 2022 to being one of the most celebrated and fastest-growing markets in the brand’s global network. This meteoric rise took the spotlight at the HONOR SEA & Middle East Summit, held from August 10 to 12 at the Marriott Grand Ballroom in Pasay City, where delegates from 35 countries came together to share insights, celebrate milestones, and learn from each other’s journeys.

The Philippine team’s story was one of determination, calculated moves, and an unwavering focus on understanding local consumers. In a packed venue of industry leaders, the delegation highlighted not just their achievements but also their vision for the future—one where the Philippines is not only a leader in Southeast Asia but also a global influencer in the smartphone industry.

A Celebration of a Remarkable Rise

In just three years, HONOR Philippines has gone from a market re-entry in August 2022 to being one of the most celebrated and fastest-growing markets in the brand’s global network. This meteoric rise took the spotlight at the HONOR SEA & Middle East Summit, held from August 10 to 12 at the Marriott Grand Ballroom in Pasay City, where delegates from 35 countries came together to share insights, celebrate milestones, and learn from each other’s journeys.

The Philippine team’s story was one of determination, calculated moves, and an unwavering focus on understanding local consumers. In a packed venue of industry leaders, the delegation highlighted not just their achievements but also their vision for the future—one where the Philippines is not only a leader in Southeast Asia but also a global influencer in the smartphone industry.

Lessons from the Philippine Playbook

During the summit, the Philippine team presented a detailed account of its rapid rise, attributing its momentum to several key factors:

- A strategic approach to product launches that caters to multiple price points and lifestyle needs.
- An expansive retail presence that now spans over 2,500 stores with the support of 2,000+ regional sales advisors.
- The cultivation of strong partnerships with distributors and retail chains, ensuring devices are accessible to Filipinos nationwide.

This approach has helped the brand maintain consistent triple-digit sales growth year after year, with standout models like the HONOR X9b, HONOR X9c, and HONOR 400 leading the charge in both sales volume and consumer satisfaction.

Recognition on a Global Stage

The highlight of the event came when Stephen Cheng, Vice President of HONOR Philippines, addressed the 35 participating markets. “From day one, our mission has been clear: to bring the best technology and experiences to the Filipino people,” he said. “Being recognized on a global stage and sharing our story with over 35 countries is a proud moment for us. It validates our hard work and fuels our drive to keep pushing boundaries—not just to lead locally, but to inspire globally.”

Mr. Stephen Bryan Cheng, Vice President of HONOR Philippines, presents the brand’s growth and major milestones to representatives from 35 markets across Southeast Asia and the Middle East.

His words resonated with delegates from other countries, many of whom viewed the Philippines’ growth story as a model to replicate. This wasn’t just about numbers—it was about creating an authentic connection with consumers and building a brand that Filipinos could trust and be proud of.

Q&A with HONOR global leaders: Mr. Tony Ran, Director of Sales Support Department, and Mr. Alex Huang, President of Strategy Planning and Director of Global GTM, share valuable insights and strategic plans to strengthen HONOR’s goals and unlock new opportunities across global markets.

Three Years, Countless Wins

The numbers speak volumes about what HONOR Philippines has accomplished:

- More than 40 device launches across multiple segments to cater to diverse needs.
- No. 1 Hero Product ranking sustained for three consecutive years.
- Consistent 100%+ year-on-year sales growth.
- Multiple sold-out launches, including the HONOR 400, which sold out in just three days.

These milestones prove that a well-executed strategy, grounded in understanding the market and delivering value, can propel a brand to unprecedented heights in a short period.

From Local Champion to Global Influence

The Philippine success story is now considered a blueprint for growth within the entire HONOR network. It’s a demonstration that innovation, paired with genuine consumer connection, can overcome the fiercest competition.

By sharing its journey at the summit, HONOR Philippines has reinforced its role as not just a regional powerhouse but a global influencer. The brand’s ability to inspire and guide other markets cements its position as a key player in HONOR’s broader mission to become a world leader in smart devices.

Looking Ahead

With momentum on its side, HONOR Philippines is gearing up for even bigger goals. The team aims to strengthen its presence across the country while also expanding its influence on the global stage. This means continuing to introduce world-class technology to Filipinos while maintaining the local touch that has been central to its success.

For consumers, this translates to more device choices, better retail accessibility, and innovations that enhance daily life. For the brand, it’s about building on a legacy that has already defied expectations in record time.

Filipino tech fans can expect more announcements in the coming months, as HONOR Philippines continues to push forward with its commitment to deliver the best devices and experiences possible.

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