Adsense Accidental Invalid Click

Elmer Tiongson from Laguna emailed us this question a while ago:

"Dear TechPinas, help! I accidentally clicked on a Google ad on my own website. I'm worried it might cost me my Adsense account! My account has just been reinstated and I don't want to ever lose it again. What are Google's guidelines on accidental invalid clicks? Help me, please. Thanks!"


Hi Elmer! Thanks for your inquiry.

Yes, collective Invalid Clicks is one of the biggest reasons why many Adsense accounts are blocked. Google defines an Invalid Click as

[...] any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings, and for which we decide not to charge the advertiser. This includes, but is not limited to, clicks or impressions generated by a publisher clicking on his own ads, a publisher encouraging clicks on his ads, automated clicking tools or traffic sources, robots, or other deceptive software.

But is one invalid click by the publisher enough reason for Google to block his Adsense account? Quoting Google, again:

Although publishers are not permitted to click on their own ads for any reason, we do understand that accidental clicks may occur. We therefore don't require that you contact us every time you click on your ads. Rest assured that your account is being properly credited for all clicks and impressions we consider to be valid.

There you go, Elmer. :)
Quit worrying, man!

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