2018 Asus ZenFone 5 Series MWC Announcement Countdown Has Begun

On their consumer website, Asus Global has just started a countdown for the official unveiling of their much anticipated 2018 Android Smartphone Series, which will take place at Mobile World Congress in Barcelona, Spain on February 27, 2018.

Apart from the #BackTo5 hashtag and the whimsical graphic shown above - clearly giving us a hint that the new handset line will be headlined by a top-of-the-line model called Asus ZenFone 5, the Taiwanese tech company shared no additional details whatsoever about this upcoming announcement.

Nonetheless, looking at the design of their most recent handset - the Asus ZenFone Max Plus - as well as the company's previous product timeline and catalogue, we can deduce that their 2018 flagship will have a tall 18:9 display panel as well as a Dual Camera module at the back and will have more affordable variants that have either a large battery pack or a selfie-centric feature set.

In the past three years, Asus had formally unveiled new smartphones at Computex, which takes place annually in Taipei, Taiwan usually in June. As such, the company's decision to join MWC in Europe to announce fresh handsets there early this year is both refreshing and exciting.

On January 14, 2018, certification documents in Russia referencing a certain Asus ZenFone 5 Lite surfaced online. And just yesterday, January 30, WiFi certification notes for a handset named Asus ZenFone 5 Max were released by tech websites based in China. Both instances along with the countdown image teaser reinforce our belief that the name of Asus' 2018 Android smartphone Series will indeed be Asus ZenFone 5.

Interestingly enough, Asus had already released a smartphone named "Asus ZenFone 5". In 2015, this model was launched alongside the old Asus ZenFone 4. Both of which became big sellers, heralding the Taiwanese company's strong entry into the mobile industry. Last year, the brand used the "Asus ZenFone 4" name once again for their 2017 handset series, which proved that Asus had no qualms  about recycling product nomenclature.

No comments: