Infinix NOTE 60 Pro Launches with ITZY’s Yuna as Global Ambassador

ITZY’s Yuna brings her vibrant energy and fearless style to Infinix as the brand ushers in a bold new era with the NOTE 60 Series.

• Global Star Power: Infinix taps ITZY’s Yuna as its first-ever Global Brand Ambassador, aligning with youth-driven creativity and bold self-expression while expanding its global identity.
• Premium Push: The NOTE 60 Series marks Infinix’s entry into the premium segment, powered by Snapdragon performance, Pininfarina design influence, and JBL audio tuning.
• Pre-Order Rewards: Early buyers can enjoy PHP 1,000 discount, free GTBUDS 4 worth PHP 2,099, and raffle entries for a Ducati Panigale V2 and VIP concert tickets.

Infinix is stepping into a new chapter with the launch of the Infinix NOTE 60 Pro, and it is doing so with unmistakable flair. Leading the charge is none other than ITZY’s Yuna, who has officially been named the brand’s first-ever Global Brand Ambassador. This marks a defining moment not just for the smartphone maker, but also for its growing global community of young, expressive users.

The announcement arrives alongside the debut of the NOTE 60 Series, Infinix’s annual flagship lineup that now carries a stronger emphasis on premium experiences, design sophistication, and emotional connection with its audience. With Yuna at the forefront, the brand is clearly aiming to resonate more deeply with a generation that values individuality just as much as performance.

A Star That Reflects the Brand’s Spirit

Yuna’s rise in the global K-pop scene has been nothing short of remarkable. As the youngest member of ITZY, she embodies a mix of confidence, charisma, and authenticity that has captivated fans worldwide. Her journey, defined by discipline and fearless reinvention, mirrors Infinix’s own aspirations to break boundaries and redefine expectations in the smartphone space.

Yuna said, “I am so excited to reach out to my fans in a new way as Infinix's Global Brand Ambassador. I've always believed that life should be filled with joy and the courage to show the world who you truly are. It's been amazing to see how Infinix shares that same energy. I'm looking forward to this journey and can't wait to show everyone the special stories we create together!”

Her appointment is more than just a celebrity endorsement. It is a strategic alignment of values, where technology meets culture and self-expression becomes the central theme.

A Milestone for Infinix

For Infinix, this collaboration represents a significant evolution. Traditionally known for delivering strong value-for-money devices, the brand is now positioning itself in a more premium light. The NOTE 60 Series becomes the vehicle for this transformation, combining performance upgrades with refined aesthetics and lifestyle-driven storytelling.

By integrating Yuna’s vibrant personality into its campaigns, Infinix is crafting a narrative that goes beyond hardware specifications. It is about how technology fits into everyday life, enabling creativity, connection, and joy.

Charisma Buan - Marketing Manager of Infinix Philippines - said, “Partnering with YUNA accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally. Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy when brands, users, and YUNA come together to illuminate every unique way of shining.”

Entering the Premium Arena

The NOTE 60 Series is not just another upgrade cycle. It is a statement of intent. Infinix is making a calculated move into the premium market, backed by collaborations with globally recognized partners.

At the core is its first NOTE device powered by Snapdragon, delivering a new level of performance and efficiency. Design-wise, the involvement of Italian design house Pininfarina brings a touch of automotive-inspired elegance, elevating the visual appeal of the device. Meanwhile, SOUND BY JBL ensures an immersive audio experience that complements the multimedia lifestyle of its users.

These elements come together to create a device that is not only powerful but also aspirational. It reflects a shift in how Infinix wants to be perceived, from a practical choice to a lifestyle companion.

Joy Tech in Action

Central to this transformation is Infinix’s “Joy Tech, Beyond Limits” philosophy. It is a concept that prioritizes emotional engagement as much as technical innovation. With Yuna as its ambassador, this philosophy takes on a more tangible form, encouraging users to embrace their individuality and explore new ways of expressing themselves.

The NOTE 60 Series becomes a platform for this vision, designed to empower users who are not afraid to stand out and share their stories with the world. It is about creating experiences that feel personal, meaningful, and inspiring.

Pre-Order Details and Exclusive Offers

Filipino fans eager to get their hands on the NOTE 60 Series can take advantage of exclusive pre-order deals running from April 10 to April 21, 2026. Reservations can be made through official Infinix kiosks and concept stores nationwide.

By placing a reservation with a PHP 500 deposit, customers can enjoy a discount of PHP 1,000 upon purchase. As an added bonus, they will also receive a free GTBUDS 4 valued at PHP 2,099.

The excitement does not stop there. Pre-order customers will also gain raffle entries for a chance to win premium prizes, including a Ducati Panigale V2 motorcycle and VIP concert tickets, adding an extra layer of thrill to the launch.

Units can be claimed from April 22 to April 26, 2026, at participating Infinix stores and kiosks.

A New Chapter Begins

With the NOTE 60 Series and Yuna leading the way, Infinix is clearly redefining its direction. It is no longer just about delivering capable smartphones. It is about building a brand that connects, inspires, and evolves with its audience.

This collaboration signals a future where technology and culture intersect more seamlessly, where devices are not just tools but extensions of identity. For Infinix and its growing community, this is only the beginning of a more expressive and exciting journey.