Converge Launches BizFriend Rewards, Expanding Support for MSMEs Through Rewards and Growth Opportunities

Converge introduces BizFriend Rewards, a new loyalty and engagement program designed to help Filipino MSMEs grow through rewards, experiences, learning opportunities, and stronger business partnerships.

• Beyond Connectivity: Converge is expanding its support for Filipino MSMEs through BizFriend Rewards, a loyalty and engagement program that goes beyond internet services by offering meaningful perks, exclusive experiences, and growth opportunities tailored to entrepreneurs.
• Three Key Pillars: Built around Choice, Chill, and Circle, the program gives business owners access to flexible rewards, memorable lifestyle experiences, and valuable business development opportunities that can help strengthen their operations and expand their reach.
• Long-Term Partnership: Through BizFriend Rewards, Converge is reinforcing its commitment to becoming a trusted growth partner for MSMEs, creating a community where entrepreneurs feel recognized, appreciated, and supported throughout their business journey.

Filipino entrepreneurs continue to play a vital role in driving economic activity across the country, and businesses today increasingly seek partners that can support them beyond basic services. Recognizing this evolving need, Converge has launched a new initiative aimed at creating stronger and more meaningful relationships with its micro, small, and medium enterprise customers.

Introduced during a launch event held on May 29, 2026, at The Westin Manila in Mandaluyong City, BizFriend Rewards represents a significant step forward in how Converge engages with its MSME community.

The new loyalty and engagement program is designed not only to reward customers for their subscriptions but also to provide experiences, opportunities, and resources that can help businesses grow and thrive.

A New Approach to Customer Engagement

With the launch of BizFriend Rewards, Converge SME Solutions is signaling a broader vision for its relationship with entrepreneurs.

Rather than focusing solely on connectivity, the company aims to position itself as a long-term partner that actively contributes to the success of the businesses it serves.

Dindo Marzan, Senior Vice President and Head of SME Group at Converge, emphasized the importance of MSMEs in the company's growth journey.

“MSMEs are at the heart of our growth story, and BizFriend Rewards reflects how we value them beyond transactions. We want our customers to feel that they are not just subscribers, but partners we grow with.”

The initiative reflects a growing recognition that business relationships are strongest when they are built on trust, appreciation, and shared success.

Designed Around the MSME Journey

At the heart of BizFriend Rewards are three distinct pillars: Choice, Chill, and Circle.

Each pillar was developed to address different aspects of the entrepreneurial journey, creating a more holistic support system for MSME customers.

According to Thirdee Deacosta, Loyalty and Retention Manager at Converge, the program was carefully designed to acknowledge the hard work and determination of Filipino entrepreneurs.

“BizFriend Rewards was designed to make our MSME customers feel genuinely valued—not just for their subscriptions, but for the ambition and resilience they bring to their businesses every day. Through this program, we hope to create stronger relationships built on trust, appreciation, and shared growth.”

Together, these three pillars form the foundation of a program that seeks to provide practical value while strengthening customer relationships.

BizFriend Choice: Flexibility That Adds Value

The first pillar, BizFriend Choice, focuses on giving business owners more flexibility through a curated selection of rewards and freebies.

Customers who renew their contracts or upgrade their plans can access perks that are designed to complement and support their business needs.

The concept recognizes that every enterprise operates differently and that business owners appreciate solutions that can adapt to their specific requirements.

Mr. Marzan highlighted the importance of personalization in today's business environment.

He noted, “Business owners today want solutions that adapt to their needs. By giving them choice, we empower them to get more from their partnership with us.”

By offering options rather than a one-size-fits-all approach, BizFriend Choice aims to make customer loyalty more rewarding and relevant.

BizFriend Chill: Building Connections Through Experiences

While technology plays a critical role in business operations, meaningful relationships often develop through shared experiences.

This idea serves as the foundation of BizFriend Chill, the program's second pillar.

The initiative focuses on creating memorable moments that go beyond traditional customer engagement activities. These experiences may include private screenings, concerts, curated dining events, and seasonal gatherings designed to bring customers together.

The goal is to foster deeper connections between Converge and its MSME community while celebrating the entrepreneurial journey.

Mr. Marzan underscored the importance of these shared moments.“We believe relationships are built not just in boardrooms, but in shared moments. These experiences are our way of celebrating our customers and their journey," he shared.

Through BizFriend Chill, the company hopes to create a more personal and engaging relationship with the businesses it serves.

BizFriend Circle: Supporting Growth and Visibility

The third pillar, BizFriend Circle, is focused on helping entrepreneurs grow through community-building and business development opportunities.

It serves as a platform where MSMEs can access workshops, seminars, and opportunities to gain exposure through trade events and digital promotions.

By providing avenues for learning, networking, and visibility, the program seeks to help entrepreneurs strengthen their capabilities and expand their reach.

For many small businesses, access to the right knowledge and connections can be just as important as access to technology.

Marzan emphasized that supporting growth remains a key priority.

“Our role goes beyond providing internet connectivity—we are here to enable growth. Through BizFriend Circle, we are opening doors for MSMEs to learn, connect, and thrive.”

The pillar reinforces Converge's intention to play a more active role in helping entrepreneurs navigate challenges and seize new opportunities.

Building a Stronger MSME Community

Through BizFriend Rewards, Converge is redefining what customer engagement can look like in the MSME connectivity space.

By combining rewards, lifestyle experiences, and business empowerment initiatives under a single program, the company aims to deliver a more comprehensive and meaningful customer experience.

For Angela Gutierrez, Vice President and Head of Converge SME Marketing, the program is about creating something that extends far beyond a conventional service relationship.

“With BizFriend Rewards, we are creating a community where our customers feel supported every step of the way.”

As Filipino MSMEs continue to evolve and pursue new opportunities, initiatives such as BizFriend Rewards highlight how connectivity providers can contribute not only through technology, but also through partnerships that help businesses grow, connect, and succeed.

For more details about Converge SME Solutions, visit: https://www.convergeict.com/sme