PLDT-Smart and GMA Network Partner to Herald New Age of Digital Television

On January 9, 2017, in Makati City, PLDT-Smart - the country's largest telecommunications network - and GMA7 - one of the leading television networks in the Philippines - signed a technology, content, and distribution partnership agreement, which involves the launch of industry-leading innovations that will power the media giant’s digital transformation.

According to PLDT and Smart Chairman and CEO - Mr. Manuel V. Pangilinan, "As we transform our business from being a legacy telco into the premier and most trusted digital enabler in the country, this partnership will enable us to power GMA’s digital pivot and help deliver to our millions of fixed and wireless subscribers GMA7’s unique and compelling content, as well as exciting new digital experiences to more Filipino families."

On the other hand, GMA Network Chairman and CEO Felipe L. Gozon shared that this partnership is a clear statement that GMA7 is welcoming disruption and embracing digital with open arms.

He added, "By riding the wave of disruption with PLDT and Smart as partners, we will not only upgrade the quality of content we are producing but we are also setting the stage for a new age of digital television."

PLDT Smart GMA 7 Network

Also present during the said event were GMA Network President and COO Gilberto R. Duavit, Jr.; GMA Network Executive Vice President and CFO Felipe S. Yalong; GMA Network’s Executive Committee Vice Chairman Joel G. Jimenez; NMI President and COO Judd Gallares; and NMI Senior Vice President and General Manager Dennis Caharian.

Representing PLDT and Smart were Oscar Enrico A. Reyes, SVP and Head of Consumer Business–Market Development; Ernesto R. Alberto, EVP and Chief Revenue Officer; and Manuel V. Pangilinan, Chairman and CEO

As of writing, both PLDT-Smart and GMA7 haven't disclosed exact projects like digital shows, service bundles, or applications that are related to this partnership. I believe we just have to stay tuned for follow-up announcements regarding this landmark corporate tie-up.

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