Philips and 20th Century Fox Premiere X-Men Dark Phoenix in the Philippines

On Wednesday - June 5, 2019, I graced MMD Philippines' warm invitation for the premiere of X-Men Dark Phoenix movie at S'Maison Cinema at the Mall of Asia Complex in Pasay City, Philippines.

The special screening of the film was mounted by Philips Monitors in partnership with 20th Century Fox.

Philips X-Men Dark Phoenix
With Sir Jack Salamia and Mimi Navarroza of MMD Philippines at X-Men Dark Phoenix Premiere in Manila

Thanks to them, I along with lucky members of the media were the first people in the whole Southeast Asian region to watch this much-anticipated movie.

Philips X-Men Dark Phoenix

Philips has always been for the enjoyment of its consumers. It dedicates its business in delivering the
best displays for casuals and professionals alike. With Twentieth Century Fox, Philips continues to bring technology and people together, this time through entertainment and film-viewing. This exciting new film, X-Men: Dark Phoenix, is perfect not only for the big screen, but in Philips displays as well. The film’s special effects are fully realized in Philips’ high-definition monitors.

Philips X-Men Dark Phoenix

Philips Marketing Manager for the Philippines Jack Salamia appeared before the premiere began and
talked about the growing partnership between Philips and Twentieth Century Fox. He then unveiled the showcased display units, the E9 curved monitor series, the 32” version of which being raffled off to those attending the premiere.

Philips X-Men Dark Phoenix

Movie Overview

X-Men: Dark Phoenix continues the story of X-Men: Days of Future Past and X-Men: Apocalypse. Written and directed by Simon Kinberg, it features an ensemble cast featuring James McAvoy, Michael Fassbender, Jennifer Lawrence, Nicholas Hoult, Tye Sheridan, Alexandra Shipp, Jessica Chastain and Sophie Turner in the title role.

X-Men: Dark Phoenix follows the story of the X-Men, a group of mutants with superpowers, specifically one of their members, the telepathic Jean Grey. During a mission in outer space, Jean absorbs a mysterious cosmic force that amplifies her mutant powers. Her newfound strength leads her to lose control and become an entity known as the Dark Phoenix. Her growing power posed a threat not only to the X-Men, but also to the world. Now the X-Men has to stop their friend and former teammate from unleashing chaos – but with it comes a heavy price.

Philips X-Men Dark Phoenix

Philips Monitors X-Men Dark Phoenix Promo

Aside from the movie screening, Philips also have nationwide cross-promotional activities for consumers. Customers who would purchase any of the participating models of Philips monitors will receive a premium item. Such items include premium X-MEN: Dark Phoenix themed jackets, backpacks, suit shirts and collectible figurines.


The promotion is valid until June 15, 2019, and any purchase of the above models are eligible for the promotion when purchased in any of the following participating dealers:

Philips X-Men Dark Phoenix


Philips 328E9QJAB Monitor

Philips X-Men Dark Phoenix

Following its mantra of “Innovation and You”, Philips develops displays that bring only the best viewing experience. Showcased in the premiere was the Philips 328E9QJAB, a 31.5” Curved Monitor with AMD Free-Sync and sleek, narrow bezels. Its ultrawide display allows for comfortable viewing at any angle. It also uses advanced technology that lessens the strain it may cause the viewer’s eyes, letting you extend your Sunday night movie marathons.


328E9QJAB is part of Philips’ E9 series of monitors, which is available in 24”, 27” and 31.5” models.

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