Microsoft Windows 10, Officially Launched in the Philippines : Upgrade Your World Campaign, Announced

On July 29, 2015, Windows 10 became available in 190 countries around the world including the Philippines as a free upgrade for eligible Windows 7 and 8.1 devices or with new PCs and tablets.

The most secure Windows ever, Windows 10 is delivered as a service and kept automatically up-to-date with innovations and security updates. Windows 10 offers one experience that will become available on the broadest range of devices with more than 2,000 devices or configurations already in testing. The new Windows Store and Windows Software Development Kit also became available on the same date, opening the door to new and innovative app experiences on Windows 10.

Microsoft Windows 10 Launch Philippines
Ms. Karrie Ilagan, General Manager of Microsoft Philippines, holding a post on Windows Hello - a Windows 10 feature that enables users to log in using facial recognition instead of using username and password.

Microsoft fans around the world celebrated the launch of Windows 10 in 13 countries and via a new yearlong initiative to celebrate people and organizations making a difference around the world. Microsoft encourages people to share how they plan to #UpgradeYourWorld and to vote for a global non-profit to receive a cash donation by simply tagging their social handle using #UpgradeYourWorld and #vote on Instagram, Facebook, or Twitter.

Microsoft Windows 10 Launch Philippines
Ms. Mae Moreno, Windows Lead for Microsoft Philippines, inviting Windows users to upgrade to Windows 10. (All Photos in this post are courtesy of our friends from Microsoft Philippines)

Windows 10 is designed to empower people to achieve great things and to deliver a more human way to do. Further, it builds on our vision of offering our consumers a more personal and natural computing experience that offers unmatched mobility and a tailored experience across devices,” shared Ms. Mae Moreno, Windows Lead for Microsoft Philippines, during the local launch of Windows 10 held at Century Mall in Makati City.

Microsoft Windows 10 Launch Philippines
Microsoft Philippines Windows Lead, Ms. Mae Moreno (center), delivering Windows 10 product demo during the media launch.

“We believe that the new Windows can truly help our customers be productive in both their digital work and their digital life and this represents our first step towards a whole new generation of Windows," she added.

Windows 10: Best Windows Ever

Windows 10 is fast and familiar - with the return of the Start menu and Live Tiles for instant, streaming updates of what matters most. Windows 10 is the most secure Windows Microsoft has ever released, with enhancements to Windows Defender and SmartScreen to help safeguard against viruses, malware and phishing and new innovations like Windows Hello, which offers a fast, secured, password-free way to log in. Keeping up-to-date is also simple, as free updates will help people stay current with the latest features and security updates for the lifetime of the device.

Microsoft Windows 10 Launch Philippines
Mr. Gary Chan (L), Head of Pan-Asia Marketing for Microsoft Mobile; and Ms. Mae Moreno, Windows Lead for Microsoft Philippines, delivering Windows 10 product demo during the media launch.

Windows 10 is more personal and productive, with voice, pen and gesture inputs for natural interaction with PC’s. It’s designed to work with Office and Skype perfectly and allows you to switch between apps and stay organized with Snap and Task View. Windows 10 offers many innovative experiences and devices, including:
  • Cortana, the personal digital assistant, makes it easy to find the right information at the right time.
  • New Microsoft Edge browser lets people quickly browse, read, and mark up and share the Web.
  • Continuum optimizes apps and experiences beautifully across touch and desktop modes.
  • Built-in apps including Photos; Maps; Microsoft’s new music app, Groove; and Movies & TV offer entertainment and productivity options. With OneDrive, files can be easily shared and kept up-to-date across all devices.
  • The all new Office Mobile apps for Windows 10 tablets are available today in the Windows Store. Built for work on-the-go, the Word, Excel and PowerPoint apps offer a consistent, touch-first experience for small tablets. And for all your digital note taking needs, the full featured OneNote app comes pre-installed with Windows 10. The upcoming release of the Office desktop apps (Office 2016) will offer our richest feature set for professional content creation. Designed for the precision of a keyboard and mouse, these apps will be optimized for large screen PCs, laptops, and 2-in-1 devices like the Surface Pro.
Windows 10: Best Platform for Businesses

Feedback from millions of IT pros has shaped Windows 10, the most extensively tested version of Windows ever. Ready for corporate deployments, Windows 10 will help companies protect against modern cyberattacks, deliver experiences their employees will love and enable continuous innovation with a platform that keeps companies up-to-date with the latest technology. Businesses will be able to control the frequency of their updates and select the features and functionality that are right for each group of their employees.

Windows 10 includes built-in enterprise grade security, so customers can replace passwords with more secure options, protect corporate data and corporate identities, and run only the software they trust. New management and deployment tools simplify device management, help lower costs, and enable companies to power their business with the enterprise strength of the Microsoft Azure cloud.

Top Apps Available on Windows 10

The new Windows Store opened Wednesday and began accepting new apps for Windows 10. The Windows Store offers one-stop shopping for popular free and paid apps, games, movies, TV shows and the latest music, which can work across all Windows 10 devices. The new Windows Store is the only store where people can use Cortana to control apps with their voice and get real-time notifications on their app tiles. All Windows Store content is certified by Microsoft to help keep devices safer. In addition to existing Windows 8.1 apps such as Netflix, the Windows Store provides a constant stream of the new and updated Universal Windows Apps, and many more.6

Easy Upgrade, Devices Now Available

Upgrading to Windows 10 is easy for customers running a genuine Windows 7 or Windows 8.1 PC or tablet. Starting Wednesday - July 29, 2015, people who reserved their upgrade to Windows 10 will be notified in waves when their upgrade is ready to be installed. For business customers, Windows 10 is available to start deploying within their work environments, and starting August 1, 2015, organizations that have volume licensing can upgrade to Windows 10 Enterprise and Windows 10 Education.

Retail partners are ready to help people upgrade to Windows 10, with our largest tech bench program ever. More than 100,000 trained retailers and tens of thousands of stores around the world. Free upgrade programs will be available July 29, 2015 with Windows 10 software becoming broadly available in retail stores between mid-August and September around the world. Devices running Windows 10 will be available in some retail stores on July 29, with many, many more devices to become available in the weeks and months ahead.

Upgrade Availability

As we've shared, starting last July 29, 2015, Windows 10 for PCs and tablets via Microsoft's free upgrade offer became available for all users worldwide. New Windows 8.1 devices will also easily upgrade to Windows 10, and many retail stores will help upgrade new devices.

About #UpgradeYourWorld

In support of the Windows 10 launch, Microsoft will partner with 10 global nonprofits to tell the inspiring stories of how they are “upgrading the world” by addressing pressing issues such as poverty, HIV, education, humanitarian relief and the environment. Nine of these organizations have already been selected (details below) and the 10th will be crowdsourced among the public.

To further empower their efforts, each global organization will receive from Microsoft a $500,000 cash investment plus a combination of technology and services, and promotion of its work through our owned, earned and paid media. Each of the 10 global organizations will receive a month-long spotlight pegged to either a tent pole moment, event or program that aligns with the larger messaging of “Upgrade Your World.”

In the Philippines, Microsoft is giving employees worldwide an extra day off to volunteer in their communities at any time within the next year. This August 20, Microsoft Philippines will be spending the day with Gawad Kalinga to upgrade their community! Together with partners, Microsoft employees will help build houses in a Gawad Kalinga village, and upgrade their classroom with Windows devices.

Microsoft Windows 10 Launch Philippines
(L-R) Mr. Cian O'Neill, COO of Microsoft Philippines; Mr. Jerry Bongco, Consumer Business Division Director of Microsoft Philippines; Ms. Mae Moreno, Windows Lead of Microsoft Philippines; Ms. Issa Cuevas-Santos of Gawad Kalinga; and Ms. Karrie Ilagan, General Manager of Microsoft Philippines. In line with #UpgradeYourWorld campaign, Microsoft employees and partners will visit Gawad Kalinga in August to help build houses and upgrade their classroom with Windows 10 devices.

Microsoft Windows 10 Launch Philippines
Ms. Issa Cuevas-Santos of Gawad Kalinga

Microsoft Philippines is likewise partnering with the following individuals to celebrate people and organizations who do great things and inspire others to upgrade the world:

Microsoft Windows 10 Launch Philippines
Upgrading the world. Windows 10 launch marks the beginning of #UpgradeYourWorld campaign which aims to celebrate people and organizations who inspire and empower others through their work and continue to upgrade the world each day. In line with this, Microsoft Philippines partnered with inspiring people in the community such as CNN Hero of the Year Mr. Efren Peñaflorida, artist Mr. Dan Matutina, OFW advocate and entrepreneur Ms. Myrna Padilla, and Microsoft Youthspark winner, Mr. Dominic Co.

Efren Peñaflorida also known as the “Kariton Kid” is a Filipino teacher and social worker who founded Dynamic Team Company, a youth group in his high school that aimed at diverting students attention away from street gangs, and towards community activism and personal development. Joined by other classmates, they named the group "Dynamic Teen Company".

They eventually pioneered the idea of the "pushcart classroom", wherein pushcarts were stocked with school materials such as books, pens, tables, and chairs, and then used on Saturdays to recreate school settings in unconventional locations such as the cemetery or trash dump.

In March 2009, Peñaflorida was featured as a CNN Hero as part of the news network's program to honor individuals who make extraordinary contributions to help others. He was eventually named CNN Hero of the Year.

Myrna Padilla spent over two decades as a domestic worker abroad. In 2000, she founded the Mindanao Hong Kong Worker’s Federation (MINFED) to serve as an advocate for the OFW in Hong Kong. Myrna developed programs and processes, including computer literacy, specifically designed to confront issues associated with Materialism, Dependency and the Fatalism that often follows from the lost hopes created by the OFW’s economic situation and worsened by the separation from family and loved ones.

In 2006, Myrna returned to the Philippines, and using money she had saved from her long service pay, founded Mynd Tech Management Services. Padilla now heads Davao-based Mynd Consulting, a software company that eventually developed mobile application OFW Watch that connect overseas foreign workers together to help prevent them from abuse.

Microsoft Windows 10 Launch Philippines
(L-R) Ms. Mae Moreno, Windows Lead of Microsoft Philippines; Mr. Efren Peñaflorida; Mr. Dan Matutina; Ms. Myrna Padilla; Mr. Dominic Co; and Mr. Cian O'Neill, COO of Microsoft Philippines.

Dan Matutina is a graphic designer and illustrator whose work spans various media. To date, he has created designs for commercials, magazines, furniture, slippers, maps, and even food.

He is the founder of plus63, a design studio that creates graphic design for different brands and cause-oriented organizations. The company’s name is a shout out to the Philippines’ country code. He recently led The Design Co. Mission, an event where different graphic designers gathered to pitch solutions for pressing problems in the Philippines, particularly in health, education, and culture.

Dan is also part of the think tank behind Wander, a concise, fold-out map that invites locals and tourists to visit forgotten cultural hubs in Metro Manila and other cities.

Dominic Co is a winner of Microsoft YouthSpark through his proposal “Libro Ko,” a site which hopes to become an online resource and forum for students to discuss and better understand various Filipino literary works.

He is among the 5 who embarked on a volunteer trip to the Amazon to learn about social entrepreneurship, leadership, conservation, and rural development issues in the Amazon rainforest.

These initiatives by Microsoft Corporation highlight the great work of these organizations, and demonstrate how the company empowers people and organizations to achieve more. It will be executed through an integrated approach involving strategically placed content, motivational stories, influencer outreach and ongoing consumer engagement to create excitement for the nonprofit partners and Windows 10.