Nokia PureView Android Smartphones with ZEISS Lens Might Be Arriving Soon

Now that flagship-level chipsets and storage sizes on smartphones are making their way to the midrange price category, I think that stellar imaging capabilities are going to be the main feature that will set great high-end handsets apart from everything else.

HMD Global - the new home of Nokia phones - is obviously well-aware of this.

In fact, in 2017, the company rekindled the Nokia Brand's legendary partnership with Carl Zeiss and began releasing handsets that sported lenses made by the renowned German optical systems manufacturer -- including the popular Nokia 7 Plus.

Earlier this year, I joined a video conference with HMD Philippines and ZEISS wherein both companies promised to work more closely together to come up with truly amazing cameraphones for mobile imaging enthusiasts.

Nokia PureView, Nokia 808 PureView Box
The official retail box of Nokia 808 PureView. It's still in my gadget collection along with the Red variant of this award-winning handset.

Bringing back the Nokia-ZEISS connection is already a notable feat -- but HMD Global is not stopping there.

Yesterday - August 27, 2018, long-time Nokia-themed tech blog NokiaMob spotted a curious change in license ownership for "PureView" branding via the European Union Intellectual Property Office (EUIPO).

Nokia PureView
Photo Credit: EUIPO

In 2012, when Microsoft Corporation acquired Nokia's mobile devices business, the American tech giant also got hold of the Finnish company's epic PureView branding for its imaging technologies.

The legendary Nokia 808 PureView with Symbian OS and the mythical Nokia 1020 PureView with Windows Phone operating system both exemplified the tenets or highlights of PureView imaging innovation, which included large sensor size and pixel oversampling that enabled lossless zoom.

Nokia PureView

Now that licence ownership for "PureView" branding has been transferred from Microsoft to HMD Global, I - as a Nokia 808 PureView and Nokia 1020 owner - can't help but feel excited about how the Finnish company will reinvent the PureView features that long-time Nokia fans are way too familiar with.

Which updated mobile imaging features will be part of the new PureView imaging innovation set? Apart from good hardware, what will be the software improves? Will it have AI features? Are they designing a new, powerful camera app for Nokia PureView handsets? I'm hoping that all of these questions will be answered soon enough.

On July 6, 2017, a teaser video for what happened to be a Nokia cameraphone with rotating lenses appeared on ZEISS' official Twitter account. As of writing, though, HMD Global hasn't issued any word or update on the imminent availability of such handset model. However, if and when that handset finally gets released, I have a feeling that it will be the first PureView Android cameraphone from HMD Global.

No comments: