Insta360 Luna Ultra, Officially Launched in the Philippines as The Company Targets Opening More Stores Nationwide
Insta360 officially launches Luna Ultra in the Philippines, introducing its Leica co-engineered gimbal camera while accelerating nationwide expansion with a goal of reaching 50 retail locations by the end of 2026.
- Leica Partnership: Co-engineered with Leica, Luna Ultra combines advanced optics, intelligent stabilization, AI-powered imaging, and professional-grade video capabilities in a compact camera designed for modern creators.
- Creator-Focused Design: From its detachable OLED touchscreen and DeepTrack 5.0 subject tracking to PureVideo low-light technology and AI editing tools, Luna Ultra is built to simplify content creation without sacrificing quality.
- Philippine Expansion: Alongside the launch, Insta360 Philippines is strengthening its retail footprint, educational programs, community initiatives, and after-sales support while targeting 50 authorized retail locations nationwide by the end of 2026.
The arrival of the Insta360 Luna Ultra in the Philippines signals a significant milestone for the imaging brand as it officially enters the gimbal camera category. Unveiled on June 10, 2026, the new device combines professional imaging capabilities, intelligent stabilization, and AI-powered creative tools in a compact form factor designed for creators who want to produce high-quality content without carrying bulky traditional camera equipment.
Co-engineered with Leica, Luna Ultra brings together Insta360's expertise in imaging technology and Leica's celebrated optical heritage. The result is a portable camera system that aims to give filmmakers, storytellers, and content creators a versatile tool capable of capturing professional-looking footage and photos in a wide variety of shooting scenarios.
The launch also comes at a time when Insta360 Philippines is aggressively expanding its presence across the country, making its products and services more accessible to Filipino consumers and creators.
A New Step for Insta360 in the Philippines
While the Luna Ultra takes center stage, the launch also highlights the company's broader growth strategy in the local market.
Following a successful expansion to more than 30 authorized retail locations in 2025, Insta360 Philippines is now targeting 50 retail locations nationwide by the end of 2026. The move is expected to improve product accessibility across key regions while allowing more consumers to experience the brand's latest technologies firsthand.
According to the company, the expansion is part of a larger effort to enhance the overall customer experience through improved retail availability, educational initiatives, community engagement programs, and stronger after-sales support.
By investing not only in products but also in customer relationships, Insta360 aims to support creators throughout their creative journeys.
Professional Imaging Co-Engineered with Leica
At the core of Luna Ultra is a dual-camera system developed in collaboration with Leica.
The setup combines a Leica Summicron wide lens with a dedicated telephoto lens, giving users greater flexibility when composing shots. Whether capturing expansive scenes or distant subjects, creators have multiple focal length options available within a single device.
Powering the camera is a combination of dual imaging chips and a 4nm AI chip. This processing architecture enables advanced image processing, intelligent scene optimization, and enhanced image quality across different shooting environments.
Luna Ultra is equipped with a 1-inch sensor capable of capturing 8K video and high-resolution photos. The large sensor helps deliver impressive detail, strong dynamic range, and accurate color reproduction, allowing creators to produce visually striking content.
For users who frequently shoot distant subjects, the dedicated telephoto system supports up to 12× zoom, including 6× lossless zoom. This capability enables closer framing without significantly compromising image quality.
The camera also supports 8K 30fps recording, Dolby Vision, 10-bit I-Log, and Leica color profiles, providing creators with advanced tools for capturing and refining their visual storytelling projects.
Built to Make Content Creation Easier
Beyond image quality, Luna Ultra has been designed with ease of use in mind.
The camera features a compact 3-axis stabilized gimbal system that helps deliver smooth and professional-looking footage while maintaining a lightweight and portable form factor. This allows users to shoot comfortably throughout the day without the burden of larger camera setups.
One of its standout features is an industry-first detachable 2-inch OLED touchscreen. The removable display enables remote monitoring and camera control, providing additional flexibility for solo creators and filmmakers working in dynamic environments.
Luna Ultra also incorporates DeepTrack 5.0, an AI-powered tracking system designed to keep subjects properly framed during recording. Combined with the camera's stabilization capabilities, the feature helps simplify complex shots and allows creators to focus more on storytelling.
Additional technologies such as PureVideo low-light processing and AI-assisted editing tools further streamline the content creation process, reducing technical barriers while helping users produce polished results more efficiently.
Strengthening the Creator Community
The company's ambitions extend beyond hardware and retail expansion.
Speaking about Insta360's direction in the Philippines, Henry Hsu, Principal Consultant at Insta360, emphasized the importance of supporting the growing local creator community.
Henry Hsu shared:
“As the Insta360 community continues to grow in the Philippines, our focus this year is to further enhance the customer experience through more educational exchanges, community engagement opportunities, and continuous improvements in our after-sales service standards. We believe great products should be matched with great support, helping creators get the most out of their creative journey.”
The company is also looking ahead to the future opening of its first flagship store outside China, with Cebu being considered as a key location.
The proposed flagship store would serve as an immersive brand destination where consumers can explore the latest Insta360 technologies, participate in workshops, and connect directly with fellow creators and members of the growing community.
Availability and Pricing in the Philippines
Luna Ultra is now available through authorized Insta360 retailers nationwide and official e-commerce channels.
Suggested Retail Prices
- Luna Ultra Standard Bundle: PHP 46,790
- Luna Ultra Creator Bundle: PHP 59,490
Where to Learn More
Consumers interested in learning more about Luna Ultra and other Insta360 products may visit the brand's official Philippine channels:
- Facebook: https://www.facebook.com/Insta360PH
- Instagram: https://www.instagram.com/insta360_philippines/
Luna Ultra is also available through official online stores:
- Shopee: https://shopee.ph/insta360_philippines
- Lazada: https://www.lazada.com.ph/shop/insta360-philippines
- TikTok Shop: https://vt.tiktok.com/ZSQVSeWgX/?page=TikTokShop
As Insta360 continues to grow its presence in the Philippines, Luna Ultra serves as both a showcase of the company's latest imaging innovations and a symbol of its long-term commitment to Filipino creators. With professional imaging capabilities, Leica co-engineered optics, AI-powered features, and an expanding support network, the launch marks an important chapter for the brand's journey in the local market.
Labels:
Cameras
Gimbal Cameras
Imaging
Insta360
Insta360 Luna Ultra
Insta360 Luna Ultra Philippines
Insta360 Philippines







