Toyota Land Cruiser HEV Price Starts at PHP 6.93 Million - Now Available in the Philippines

The Toyota Land Cruiser HEV officially arrives in the Philippines, combining the legendary SUV's proven durability, off-road capability, and heritage with Toyota's latest hybrid electric vehicle technology.

• Hybrid Evolution: Toyota has officially introduced the Land Cruiser HEV in the Philippines, giving one of the world's most iconic SUVs an electrified powertrain while preserving its reputation for durability, capability, and reliability.
• Legendary Heritage: Backed by more than seven decades of history and a passionate following in the country since the arrival of the Land Cruiser 80 in 1990, the Land Cruiser continues to stand as a symbol of proven performance and long-term dependability.
• More Power Choices: The addition of the hybrid electric variant reflects Toyota's commitment to offering customers a wider range of mobility solutions while helping reduce carbon emissions through electrified vehicle technologies.

Few vehicle nameplates carry the same level of prestige and heritage as the Toyota Land Cruiser HEV.

Beginning June 24, Filipino motorists can purchase the latest evolution of the iconic SUV as Toyota Motor Philippines (TMP) officially launches the hybrid electric vehicle variant of the Land Cruiser in the local market.

First previewed during the 10th Philippine International Motor Show, the Toyota Land Cruiser HEV represents Toyota's continued push toward electrification while maintaining the qualities that have made the Land Cruiser one of the most respected SUVs in automotive history.

Built on More Than Seven Decades of Heritage

The Land Cruiser story stretches back to 1951, when the vehicle was first introduced as the Jeep BJ. Eventually renamed the Land Cruiser, the platform evolved over the decades into a global symbol of toughness, reliability, and off-road capability.

Toyota continuously refined the vehicle throughout its history, strengthening its reputation as a machine capable of conquering challenging terrain while delivering dependable performance under demanding conditions.

The OG: Toyota Land Cruiser 80 from 1990

Its journey in the Philippines officially began with the arrival of the Land Cruiser 80 in 1990. That generation introduced significant improvements in comfort, technology, and features while retaining the rugged DNA that had already made the Land Cruiser famous around the world.

The result was a vehicle that quickly gained a loyal local following. Over the years, numerous enthusiast groups and communities emerged around the nameplate, helping cement its status as one of the country's most admired SUVs.

Even today, Land Cruisers from various generations remain a common sight on Philippine roads. Their continued presence serves as proof of the vehicle's enduring quality, durability, and reliability, as well as the dedication of owners who continue to keep these SUVs running for decades.

Entering the Electrified Era

The current Land Cruiser 300 has already established itself as a premium full-size SUV designed to handle both urban environments and challenging off-road adventures.

Powered by a 3.3-liter V6 Twin Turbo diesel engine producing 306 PS and paired with a 10-speed automatic transmission, the Land Cruiser 300 has become a popular choice among motorists seeking a vehicle that combines capability, comfort, and longevity.

Now, Toyota is taking the next step by introducing a hybrid electric version of the vehicle.

The Land Cruiser HEV pairs a 49 PS electric motor with a 3.5-liter Twin Turbo V6 gasoline engine producing 415 PS. This new electrified powertrain delivers enhanced performance while expanding Toyota's lineup of mobility solutions for customers with varying needs and preferences.

Unlike the diesel-powered version, the hybrid model utilizes a gasoline engine as part of its hybrid system. The Land Cruiser HEV also comes equipped with electric power steering, designed to provide a lighter and more refined driving experience.

Toyota has likewise given the hybrid variant a subtle visual distinction through the addition of Aero with Jet-Black Garnish, allowing the model to stand apart while maintaining the commanding appearance that Land Cruiser owners have come to appreciate.

Preserving the Land Cruiser DNA

While the introduction of hybrid technology marks a significant milestone for the nameplate, Toyota emphasizes that the Land Cruiser HEV remains faithful to the core values that have defined the vehicle for generations.

The SUV continues to embody the qualities that built its reputation worldwide: proven durability, reliability, capability, and performance.

For customers who have long admired the Land Cruiser but are also interested in exploring electrified mobility, the HEV variant offers an opportunity to experience both worlds in a single package.

The launch also reflects Toyota's broader multi-pathway approach toward reducing carbon emissions. Rather than relying on a single solution, the company continues to offer different powertrain options, allowing customers to choose the technology that best suits their lifestyles and mobility requirements.

Giving Customers More Choices

According to Toyota Motor Philippines, the addition of the Land Cruiser HEV strengthens the company's commitment to providing customers with more mobility options.

Elijah Marcial, TMP First Vice President for Vehicle Sales Operations, shared:

“The Land Cruiser HEV is part of Toyota’s efforts in offering different powertrains that address our customers’ needs and lifestyles. Customers who want to experience the legendary heritage and proven performance of the Land Cruiser while having access to Toyota’s hybrid technology will find this car to be the perfect choice as their partner on the road. We hope the addition of the Land Cruiser HEV to Toyota’s wide lineup of cars gives our customers the power of choice when it comes to their mobility needs.”

Colors and Availability

Retail sales of the Land Cruiser HEV officially begin today, June 24.

Customers can choose from the following exterior colors:

• Attitude Black Mica
• Silver Metallic
• Gray Metallic
• Precious White Pearl (Premium Color)

Toyota Land Cruiser HEV Price in the Philippines

The newly launched Land Cruiser HEV sits at the top of the local Land Cruiser lineup with a manufacturer's suggested retail price of PHP 6,945,000. Customers may also avail of financing options starting at PHP 126,242 per month, making ownership more accessible for those looking to experience Toyota's latest hybrid technology in its flagship SUV. The variant is powered by a V35A-FTS 3.5-liter Twin Turbo V6 gasoline engine paired with a one-motor hybrid system, combining electrified performance with the legendary capability expected from the nameplate.

Source: toyota.com.ph/land-cruiser

Beyond its hybrid powertrain, the Land Cruiser 300 ZX HEV retains the rugged engineering that has defined generations of Land Cruisers. It features a Double Wishbone front suspension, Multi-link rear suspension, and a full-time 4x4 drivetrain designed to tackle both urban roads and demanding terrain. Drivers also benefit from seven selectable drive modes with Multi Terrain Select, allowing the SUV to adapt to varying road and off-road conditions with ease.

With the arrival of the Land Cruiser HEV, Toyota adds another electrified vehicle to its growing local lineup while ensuring that one of its most celebrated nameplates remains relevant for a new generation of motorists. It is a move that honors the Land Cruiser's rich legacy while embracing the evolving future of mobility, proving that even legends can continue to adapt without losing the qualities that made them iconic in the first place.

To learn more about the Land Cruiser HEV, visit the official Toyota Motor Philippines website or head to your nearest Toyota dealership.

For the latest updates on Toyota products, services, dealer operations, announcements, and events, follow Toyota Motor Philippines on its official social media channels and community platforms.