ASUS ExpertBook Ultra, Officially Launched in the Philippines - AI Powered Flagship Laptop for CEOs and Executives
ASUS Business Philippines officially launches the ASUS ExpertBook Ultra in the Philippines, introducing a premium AI-powered flagship business laptop designed to deliver uncompromising performance, enterprise-grade security, and exceptional portability for executives and modern professionals.
- Flagship Debut: ASUS officially introduced its new flagship AI-powered business laptop in the Philippines, combining a remarkably light design with premium hardware aimed at executives, enterprise leaders, and professionals who demand uncompromising performance in every situation.
- Business Focus: The launch highlighted ASUS' growing commercial ambitions in the country while showcasing cutting-edge AI capabilities, enterprise-grade security, industry-leading thermal performance, and a premium display engineered for today's fast-paced digital workplace.
- Premium Offering: Starting at PHP 129,995, the ASUS ExpertBook Ultra is now available nationwide, accompanied by an Early Bird Bundle worth over PHP 13,000 for qualified purchases until July 31, 2026.
Business laptops have evolved far beyond being simple office machines. Today's executives, entrepreneurs, and enterprise professionals expect their devices to keep pace with demanding workloads, AI-powered applications, constant mobility, and increasingly sophisticated security requirements.
Recognizing this shift, ASUS ExpertBook Ultra has officially arrived in the Philippines as the company's newest flagship business laptop, positioning itself as a premium AI-powered Copilot+ PC built specifically for CEOs, executives, IT professionals, and decision makers who refuse to compromise on performance or portability.
The grand unveiling took place at the Grand Ballroom of Okada Manila before an audience of more than 1,200 industry leaders, enterprise partners, and technology decision-makers. The event also marked the inaugural visit of ASUS Co-CEO Samson Hu to the Philippines, accompanied by ASUS Vice President and APAC Commercial General Manager Rex Lee and ASUS Business Philippines Business Development Manager Francis Avila. During the event, ASUS shared its goal of making the ASUS Expert Series the country's number one commercial PC brand by 2028 while revealing that its local commercial business has already grown by 85 percent and now contributes 27 percent of ASUS' total business in the Philippines.
Built to Be Light Without Sacrificing Power
One of the standout qualities of the ASUS ExpertBook Ultra is how much performance ASUS has managed to fit inside an incredibly compact chassis.
Crafted from aerospace-grade AZ31B magnesium-aluminum alloy using precision CNC machining, the laptop weighs just 0.99 kg while measuring only 10.9 mm thin. ASUS also says it has the world's smallest footprint among 14-inch laptops.
Its chassis is protected by ASUS Nano Ceramic Technology with a 9H hardness surface treatment for improved scratch and wear resistance. Despite its slim profile, the laptop still houses a 70Wh battery capable of delivering up to 26 hours of battery life.
AI Performance Designed for Modern Professionals
Powering the ExpertBook Ultra is the latest Intel Core Ultra X9 Series 3 processor paired with Intel Arc B390 graphics and a dedicated Neural Processing Unit, creating a heterogeneous AI computing platform optimized for modern workloads.
ASUS says its ExpertCool Pro thermal technology enables the laptop to sustain an impressive 50W CPU Thermal Design Power without throttling while maintaining whisper-quiet operation below 20dB in Whisper Mode.
The laptop is also equipped with 9600 MT/s memory bandwidth and PCIe Gen5x4 SSD storage capable of significantly faster read and write speeds compared to previous PCIe Gen4 drives, allowing demanding applications and AI workflows to run more efficiently.
Premium Display and Complete Connectivity
The ASUS ExpertBook Ultra also emphasizes the overall user experience through its premium display and thoughtfully designed hardware.
Its 14-inch 3K Tandem OLED touchscreen features a 2880 x 1800 resolution, anti-glare technology, Variable Refresh Rate ranging from 30Hz to 120Hz, and up to 1,400 nits of peak HDR brightness. ASUS says the Tandem OLED panel also extends display lifespan while reducing power consumption by as much as 40 percent.
Audio duties are handled by a six-speaker Dolby Atmos spatial audio system, while productivity is enhanced through a spill-resistant keyboard with 1.5 mm key travel, a precision haptic touchpad, and a comprehensive selection of ports including USB Type-C, USB Type-A, HDMI 2.1, and a combo audio jack.
Enterprise Security Meets Subscription-Free AI
Security remains one of the biggest priorities for enterprise users, and ASUS has equipped the ExpertBook Ultra with multiple layers of protection.
The laptop complies with the NIST SP 800-193 security standard while incorporating a self-healing BIOS, physical webcam shield, fingerprint authentication, and infrared facial recognition.
On the software side, ASUS includes its subscription-free MyExpert AI suite featuring AI ExpertMeet and a local Knowledge Hub designed to help professionals maximize AI-assisted productivity without recurring subscription costs.
Industry Leaders Share Their Impressions
The launch also featured several respected executives who spent three weeks using the ASUS ExpertBook Ultra before its official unveiling.
During the keynote, Samson Hu, Co-CEO of ASUS, described the company's vision behind the device.
Samson Hu said, "The ExpertBook Ultra is the absolute pinnacle of ASUS engineering and our definitive answer to the future of work. We engineered this device with zero compromises. We understand that tomorrow's business leaders require an AI-powered machine that thinks and operates as fast as they do, wrapped in a design that exudes elegance. This is the undisputed flagship of the industry."
Intel also emphasized the platform's AI capabilities.
Wendy Gurra said, "The ExpertBook Ultra perfectly unleashes the 50 TOPS of computing power from our latest NPU. This unprecedented processing capability ensures that professional users have the raw performance required to drive the most demanding AI-driven business applications with unmatched efficiency."
Several executives also shared their firsthand experiences after using the laptop.
Lito Villanueva said, "The best technology should make people feel more capable, not more overwhelmed. The ExpertBook Ultra brings powerful features, from AI performance to enterprise-grade security, into a device that still feels simple and practical to use."
Jacqueline Guiterrez said, "I like things that do their job, works when you say it should work."
Dindo Marzan said, "It can really go with the speed that we have in processing."
The event also featured a panel discussion with Gabbi Garcia, Rico Hizon, Lito Villanueva, and Dindo Marzan discussing the evolving role of AI in Philippine business and the realities faced by today's professionals. The program was hosted by Inka Magnaye and attended by numerous personalities from business, media, and the local creator community.
Price and Availability in the Philippines
The ASUS ExpertBook Ultra is now available in the Philippines through select ASUS authorized stores and technology retailers nationwide.
Pricing starts at PHP 129,995.
Until July 31, 2026, ASUS Business Philippines is also offering an Early Bird Bundle worth over PHP 13,000. Qualified buyers will receive one ASUS 100W GaN Charger together with PHP 10,000 worth of SSI Gift Vouchers that can be redeemed online when purchasing from participating ASUS stores, Lazada, Shopee, and select technology retailers nationwide. Terms and conditions apply.
With its combination of an ultra-light premium chassis, enterprise-grade security, AI-focused hardware, and flagship performance, the ASUS ExpertBook Ultra represents ASUS' strongest statement yet in the commercial PC market. Designed for executives, professionals, and organizations embracing AI-powered productivity, the latest addition to the ASUS Expert Series aims to redefine what business users can expect from a modern flagship laptop while reinforcing the company's growing commitment to the Philippine enterprise market.
ASUS ExpertBook Ultra B9406CAA Complete Technical Specifications
| Model Name & Positioning | ASUS ExpertBook Ultra (B9406CAA) An ultra-portable mobile workstation that combines sub-1kg portability with desktop-class performance for enterprise professionals. |
| Operating System | Windows 11 Pro / Home / Pro Education (64-bit) |
| Processor & AI Compute | Up to Intel® Core™ Ultra X9-388H (X7-358H, U7-356H, U5-325 options) Dedicated 50 TOPS NPU Up to 180 TOPS Platform Performance 50W Sustained TDP via ASUS ExpertCool Pro Technology |
| Graphics | Up to Integrated Intel® Arc™ B390 Graphics (12 Xe Cores) |
| Memory | Up to 64GB LPDDR5x 9600 MT/s |
| Storage | Up to 2TB M.2 PCIe® Gen 5 x4 NVMe SSD (OPAL 2.0 SED options) |
| Display (Tandem OLED) | 14-inch 16:10 3K (2880 x 1800) Anti-glare Touchscreen Tandem OLED 120Hz VRR (30-120Hz) 1400 nits HDR Peak 600 nits SDR 960Hz PWM 100% DCI-P3 Delta-E <1 VESA DisplayHDR True Black 1000 |
| Display (POLED) | 14-inch 16:10 3K (2880 x 1800) Touchscreen POLED 120Hz Refresh Rate 1000 nits HDR 450 nits SDR 720Hz PWM |
| Glass & Anti-Glare | Corning® Gorilla® Glass Victus Corning® Gorilla® Matte 19 GU Gloss Units 80% Glare Reduction 50% Sparkle Reduction |
| Cooling System | ASUS ExpertCool Pro Technology Dual Fluid Dynamic Bearing Fans 97 LCP Fan Blades Ultra-thin Aluminum Heatsink Fins Whisper Mode: <20dB Standard Mode: <28dB Performance Mode: <42dB |
| Keyboard | Full-size Backlit Spill-resistant Keyboard UV Coating 1.5mm Key Travel 19.05mm Key Pitch 0.2mm Key Dish |
| Touchpad | 110cm² Edge-to-Edge Glass Haptic Touchpad AAC Haptic Motor 6 Force Sensors |
| Ports |
Left: Thunderbolt™ 4 USB-A 3.2 Gen2 HDMI 2.1 TMDS 3.5mm Audio Combo Jack Right: Thunderbolt™ 4 USB-A 3.2 Gen2 |
| Wireless Connectivity | Triple-band 2x2 Wi-Fi 7 (802.11be) Bluetooth® 6.0 Laser Direct Structuring (LDS) Antenna |
| Audio | 6-Speaker Dolby Atmos Spatial Audio 2x 3411 Dual-diaphragm Woofers 2x 1610 Tweeters Cirrus CS35L56 Smart Amps Cirrus CS42L43 DAC 95dB Peak Loudness |
| Battery | 70Wh 4-cell Li-Polymer Battery Up to 26 Hours Battery Life 50% Charge in 30 Minutes Supports 5V to 20V Charging |
| Security | ASUS ExpertGuardian NIST SP 800-193 Compliance ASUS Security Processor Dual Self-healing BIOS TPM 2.0 Microsoft Pluton Match-on-Chip Fingerprint Reader Windows Hello IR Camera Physical Webcam Shield Chassis Intrusion Alert |
| Build & Durability | CNC AZ31B Magnesium-Aluminum Chassis ASUS Nano Ceramic Technology 9H Hardness MIL-STD-810H Certified 157 ASUS Reliability Tests |
| Dimensions & Weight | 31.09 × 21.28 × 1.09 cm POLED Version: 0.99kg Tandem OLED Version: 1.09kg |
