Samsung and Fujifilm Team Up To Create ISOCELL Plus Camera Sensor for Galaxy Smartphones

For more than a decade now, smartphone makers that are serious about putting a good camera on their releases have been working closely with imaging industry titans to come up with handsets that have stellar photography features.

For instance, Nokia's long-standing partnership with ZEISS has spanned three brand ownership changes and continues to stay strong until today. On the other hand, Huawei's rather recent tie-up with Leica has allowed the Chinese brand to establish itself as a force to be reckoned with when it comes to crafting reliable cameraphones.

Well, unbeknownst to many mobile consumers and even tech insiders, Korean Giant Samsung has actually been working quietly with imaging industry leader Fujifilm behind the scenes in creating a more powerful sensor for its future Galaxy smartphones.

Whereas the old ISOCELL sensor on current flagship level Galaxy handsets had "walls" made of metal that absorbs and even reflects some light away, the walls of the new Samsung-Fujifilm-made ISOCELL Plus Sensor are made of "new material" which guides more details towards the photo receptor, resulting in a 15% improvement in light sensitivity and enhanced color fidelity.

According to Mr. Ben K. Hur - Vice President of System LSI Marketing at Samsung Electronics, "Through close collaboration with Fujifilm, an industry leader in imaging and information technology, we have pushed the boundaries of CMOS image sensor technology even further. The ISOCELL Plus will not only enable the development of ultra-high-resolution sensors with incredibly small pixel dimensions, but also bring performance advancements for sensors with larger pixel designs."

On the other hand, Mr. Naoto Yanagihara - Corporate Vice President of Fujifilm - said, "We value our strategic relationship with Samsung and would like to congratulate [our new partner] on the completion of the ISOCELL Plus development. This development is a remarkable milestone for us as it marks the first commercialization of our new material. Through continuous cooperation with Samsung, we anticipate to bring more meaningful innovation to mobile cameras."

Exciting times for Samsung Galaxy cameraphone fans, right?! I mean, Fujifilm is a highly-respected and world-renowned camera company. For me, the Korean Giant has chosen an ideal partner in its efforts to further improve the imaging capabilities of its handsets.

I'm currently using the Samsung Galaxy Note8 as one of my daily drivers and I think that despite having the older ISOCELL sensor, this phablet is still one of the best cameraphones out there. I can only imagine how much better future high-end Galaxy models will be in snapping photos when they get new ISOCELL-Plus-Powered cameras. I'm personally expecting top-notch low-light performance along with sharper details when taking images in well-lit conditions.