Epson Philippines Leads Key Segments, Has Dominant Market Share in Various Printer Categories

From May 24 to 26, 2018 - I joined our friends from Epson Philippines and the local media at Balesin Island Resort in Polilio, Quezon Province for Epson Fusion 9.

Epson Fusion, which has become an annual tradition, is the company's way of showing its appreciation to its partners and fostering goodwill among colleagues in the tech industry.

Aside from letting bloggers and members of the media experience exciting adventures and surprises in exotic locations around the country, Fusion also presents an opportunity for Epson to share its product highlights and key innovations that are in store for consumers in the coming years.


This year, before the start of the games, Mr. Ed Bonoan - Senior General Manager and Marketing Head of Epson Philippines, gave an insightful presentation about the history and trajectory of the company. He also disclosed that Epson Philippines recorded a positive 20% average growth in the past five years, as shown in the graph above.

On top of that sterling achievement, according to the IDC Quarterly Hardcopy Peripherals Tracker report, Epson Philippines' market share of inkjet printers also surged to 55% in 2017, which clearly shows the company's continuing dominance in this particular category.

Additionally, in 2017, Futuresource Consulting reported that Epson's market share in the projector category was a whopping 58%, cementing the brand's leadership in the segment.

After Sir Ed's presentation, our friends from Epson showcased the company's groundbreaking new technologies for enterprise and business segments. They also talked about innovative products that are capable of delivering precision and performance that enable business transformation and automation all while providing an immersive experience for users.

At Fusion 9, the new Epson products highlighted were inkjet printers, smart glasses, signage printers, as well as the following:

Tablet Point-of-Sale Printers,

Label Printers,

Replaceable Ink Pack Systems,

Accent Lighting Laser Projectors,

... and Digital Textile Printers, which members of the fashion and lifestyle media who were at Epson Fusion 9 found very impressive.

You can learn more about Epson's ColorWorks Digital Textile Printers by watching this lively presentation given by Ms. Chu Bacsal-Pajarito - Product Manager for Commercial and Industrial Printers of Epson Philippines - at Fusion 9:


Through the above-mentioned industry-leading products, Epson Philippines will strengthen its efforts to address the demands of business customers in varied segments. With digital technology enabling personalized and real-time experiences, Epson knows that companies need to adapt to exceed expectations by consumers and to thrive in this fast-paced, ever-changing digital economy.

In line with this, the company recently launched its "It’s in the Details" campaign that effectively highlights the Epson’s approach to innovation, which has always been backed by a history of artisanship, obsession in precision, and meticulous attention to details.

"Epson’s obsession to details runs through everything we do. We believe that by taking care of the little details, we ensure to bring forth products developed solely from homegrown core technologies and devices," Sir Ed shared about the campaign.


To conclude, Mr. Toshimitsu Tanaka - Managing Director (for South East Asia) of Epson Singapore, and President & Country Manager of Epson Philippines - said, "What customers get from our products and solutions come from the details we put into them. Our obsession to details enables us to turn big ideas into reality. It also gave us the opportunity to expand our portfolio of innovative products, dedicated to making lives simpler and easier."

Epson Corporation's 10% year-on-year regional growth in South East Asia from Fiscal Year 2014 to Fiscal Year 2017 is proof that the company's meticulous attention to details and drive for excellence are bearing sweet fruit.

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