Gionee Elife S5.5 Launched in the Philippines, Ellen Adarna Officially Announced as Celebrity Endorser and Brand Ambassador

Last July 13, 2014 - at the SM North EDSA Annex in Quezon City, International electronics brand Gionee Global officially launched its flagship smartphone, Gionee Elife S5.5, in the country. It is an eye-catching and gorgeous handset which proves that being the sexiest Android phone around isn’t an excuse to compromise substance and power.

Oliver Sha, Gionee Elife S5.5
Mr. Oliver Sha, Marketing Director of Gionee Global, explaining the key features of the 'slimmest smartphone in the world' during the event.

Gionee Elife S5.5 is the first handset to be made of 98 percent metal and glass, which makes it look charmingly delicate despite its durable construction. The phone flaunts a Corning Gorilla Glass 3 touchscreen with Native Damage Resistance, said to be three times more durable compared to the second generation after tests showing decreased visible scratches by 40 percent and increased compressive strength by 50 percent. In effect, although the device is only 5.55 millimeters thin, it is tough and it gives the user that reassuring air of durability when holding the phone.

Designed for go-getters, the Gionee S5.5 is powered by a 1.7 GHz Octa Core ARM Cortex A7 and Mali 450 GPU based MediaTek MT6592 chipset, which is both powerful and energy-efficient. With this processor (that's complemented by 2 GB of RAM and 16 GB of ROM), this smartphone can play high definition movies while using high-end apps simultaneously without any lags. Gionee also threw in the best capacity to density ratio in the Elife S5.5’s 2,300 mAh battery, which means it is slimmer but lasts longer than other smartphones. "Multitasking has never been this fun and stylish," shared the company.

Gionee Elife S5.5

Declared by CBS Interactive ZOL as the World’s Slimmest Smartphone, Gionee Elife S5.5 also boasts of two high resolution cameras: a 13 MegaPixel autofocus shooter with LED flash at the back and a 5 MegaPixel front cam. Trying to position itself as one of the cameraphone makers, Gionee made sure that the phone's primary camera is powerful enough to capture images and videos with the sharpness and vibrancy close to those taken with a full-fledged point-and-shoot digicam. The front camera is equally enjoyable to use with its 95-degree ultra-wide angle, capturing more people and scenery in a selfie. Additionally, the handset also has its own image and video editing software for processing multimedia before sharing to the world.

Gionee Elife S5.5 is now available in all authorized retail stores across the country. Sells for Php 21,999 and it comes with five elegant color options, namely, White, Black, Pink, Blue, and Purple.

TP Friends, check out some photos that I took from the handset's official media launch held at SM North EDSA Annex.

Gionee Elife S5.5 Launch in Philippines
Jampacked! Bloggers and members of the media as well as Pinoy gadget fans flocked to the venue -- keen to see the world's slimmest phone!

Gionee Elife S5.5 Launch in Philippines
Giselle Sanchez along with Ellen Adarna, Gionee's first ever Brand Ambassador in the Philippines, hosted the fun event.

Gionee Elife S5.5 Launch in Philippines
Gionee Global raffled off phones for the local media.

Gionee Elife S5.5 Launch in Philippines
My blogger friends! That's TP Friend, Frank Schuengel, in black.

Gionee Elife S5.5 Launch in Philippines
Left to Right: Mr. Wendell Villamora (National Sales Manager, Belexis Concept Inc.), Mr. Beally Lee (Country Manager, Gionee Global), Mr. Yuan Dan (Product Director, Gionee Global), Mr. Oliver Sha (Marketing Director, Gionee Global), Ms. Ellen Adarna (Gionee Philippines Brand Ambassador), Ms. Leslie Faye Gan (IT Sales Head, Belexis Concept Inc.), and Mr. Michael Bangayan (President, Belexis Concept Inc.)

Gionee Elife S5.5 Launch in Philippines
Gionee Elife S5.5, together with its Philippine Brand Ambassador, rising star Ellen Adarna, shows that to #LiveSexy means to be consistently in touch with what makes you feels good inside and out.

Gionee Elife S5.5 Launch in Philippines
Local talents Thyro and Roxee B entertaining the crowd

Gionee Elife S5.5 Launch in Philippines
Ellen Adarna posing for photos; I can't quite get through the crowd.

Gionee Elife S5.5 Launch in Philippines, Mark Milan Macanas
With Mr. Michael Bangayan, President of Belexis Concepts Inc. - the official and exclusive distributor of Gionee products in the Philippines.

Gionee Elife S5.5 Launch in Philippines, Mark Milan Macanas
I wasn't able to take a selfie with Ellen Adarna. Aww. Maybe, next time. Wish me luck! I'm cool with this shot with her standee for now. Teehee.

To wrap this up in true TechPinas fashion, let me give you Gionee Elife S5.5's complete and detailed technical specifications:

TechPinas Smartphone Technical Specs Table (TSTST)
Name Gionee Elife S5.5
Type Slate Form Factor (Full Touchscreen)
Price Category High End
Dimensions144 x 69.8 x 5.55 mm
Weight 133 grams
Available Colors White with Gold Frame, Black, Blue, Pink, Purple
Operating System Android 4.2 Jelly Bean skinned by Amigo UI 2.0
Display 5.0 inches (~441 ppi pixel density), 1080 x 1920 pixels, 800 x 1280 pixels, Super AMOLED, capacitive touchscreen, 16M colors
Processor Octa Core 1.7 GHz ARM Cortex A7 CPU, Mali-450MP4 GPU, MediaTek MT6592 chipset
Internal Storage 16 GB, non-expandable
Camera Main: 13 MegaPixels, 4160 x 3120 pixels, autofocus, LED flash
Front: 5 MegaPixels front camera
Video Capture Main: Full HD 1080p 30 frames per second
Front: HD 720p (to be confirmed)
Audio and Video Playback MP4, H.264, H.263, MP3, WAV, eAAC+ player
Ports microUSB v2.0, 3.5 mm audio jack
Connectivity Wi-Fi 802.11 a/b/g/n, Wi-Fi hotspot, Bluetooth v4.0, 3G HSDPA, 21 Mbps; HSUPA, 5.76 Mbps, HSPA+
GPS Yes, with A-GPS
Sensors Accelerometer, Digital Compass, Proximity, Light, Gyroscope
Network 2G Network GSM 850 / 900 / 1800 / 1900, 3G Network HSDPA 850 / 900 / 1900 / 2100
SIM Card Type microSIM
Battery Non-removable Li-Ion 2,300 mAh battery
Uptime 490 Hours of Standby
27 Hours of Talk Time
Value-Added Features Thinnest Smartphone in the World as of July 2014, Metal Frame, Glass-Metal-Glass Construction
Announcement Philippines: July 21, 2014
Availability Philippines: July 21, 2014
Price Official: Php 21,999