Huawei Ascend P7 Philippines Price Php 20,990, Complete Specs, Key Features, Officially Launched!

The stellar 2014 follow-up to last year's TechPinas Badge of Excellence Awardee, Huawei Ascend P6, has just been formally launched in the Philippines via an exclusive media event held at the Rockwell Tent in Makati City.

Building on the success of its predecessor, the new 4G LTE-enabled Huawei Ascend P7 redefines smartphone excellence with top-notch features, ultra-fast connectivity, and easier navigation in a beautifully crafted design that places it in a class of its own.

With a 5-inch Full High Definition IPS display, industry-leading 8 MegaPixel front-facing cam and 13 MegaPixel autofocus camera, and the latest intuitive Emotion UI 2.3 serving as skin to its Android 4.4.2 KitKat operating system, Huawei Ascend P7 will Make it Possible for people to express excellence with edge, anytime, anywhere.

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Huawei redesigned Ascend P7 from the inside out, significantly improving the performance of the smartphone’s hardware and software to redefine user experience. At 6.5mm slim, Ascend P7 sets a new record as one of the slimmest 4G LTE smartphones in the market. To relentlessly pursue excellence with edge for discerning global users, Huawei incorporated a perfect harmony of design influences from the West with attention to detail from the East.

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"Huawei’s relentless commitment to developing premium quality smartphones over the past three years has paid off. We are now ranked number three globally in terms of smartphone shipments, and our brand recognition is growing steadily in key regions such as China and Western Europe. Today, the launch of Huawei Ascend P7 once again challenges existing industry standards by redefining smartphone design, camera experience, and connectivity, to provide people with an unprecedented mobile experience," shared Mr. Richard Yu, CEO of Huawei Consumer Business Group (BG).

Redefining Craftsmanship

Huawei Ascend P7 provides an edge with enhanced strength and durability against everyday use with Corning Gorilla Glass 3 front and rear panels. It stands out from the crowd with a sleek, sophisticated metallic appearance created by a seven-layered rear surface treatment with a refined “spin effect” micro-pattern design.

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“Huawei Ascend P7 was inspired by the natural curves of a water droplet which instills the phone with a sense of natural purity, and also gives users a more comfortable grip,” explained Mr. Joon Suh Kim, Mobile Device Vice President, Consumer Experience Design Center of Huawei Consumer BG. “It took us months of extensive design refinements to achieve this excellent balance of form and function.”

For intense visual clarity when viewing multimedia, Ascend P7 has a 5-inch FHD touchscreen display with 1920 x 1080 resolution, 445ppi and 16:9 aspect ratio. To suit any style, Ascend P7 is available in a range of fashionable colors including Black, White, and Pink.

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Enhanced Camera and Imaging Experience

Huawei Ascend P7 gives users an edge in low-light settings with Sony’s 4th generation BSI sensor, Image Signal Processer (ISP), IMAGESmart 2.0 software and f/2.0 aperture on its 13 MegaPixel 5P non-spherical lens rear-facing camera to create clear, rich pictures at night or indoors.

To capture spontaneous moments before they are gone, Huawei Ascend P7’s unique Ultra Snapshot function enables the user to be camera-ready 1.2 seconds after double-clicking the down volume button intuitively while in locked mode, instead of spending time trying to unlock the screen.

Take better selfies, or the ultimate group selfie -- a “groufie” -- with the leading 8 MegaPixel 5P non-spherical lens front-facing camera that comes with a panorama function for panoramic selfie shooting, and 10 level auto-facial enhancement in beauty mode, which we first saw on Huawei Ascend P6. Users can also take a selfie video with the 1080p HD video playback. Huawei Ascend P7 ensures picture-perfect moments every time with the innovative built-in mirror function and selfie preview window.

Huawei Ascend Philippines Launch
Huawei Philippines executives taking a "groufie" with the brand's celebrity endorser, Jasmine Curtis-Smith, during Huawei Ascend P7's launch in the country last July 1, 2014.

Add an extra dimension to photos with the “Voice Photo” function which takes photos accompanied by 10-second audio clips for users to upload photos with special audio expressions on a variety of social media platforms.

In addition to camera improvements, Huawei’s proprietary Image Signal Processor (ISP) allows the smartphone to control a whole range of functions that mimic those found in professional digital SLRs, including autofocus, white balance, and noise reduction, for beautifully-optimized photos under any conditions. Users can also select the focus and exposure metering function with just one touch so the preferred focus and exposure position can be set to maximize image precision.

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Redefining Connectivity and Battery Performance

For people seeking even faster and seamless connectivity, Huawei Ascend P7 enables unlimited media viewing with ultra-fast 4G LTE speed - available in the Philippines via Smart Communications and Globe Telecom - and Huawei’s unique dual antenna design to improve signal reception. Ascend P7 also uses smart network switching technology that stabilizes the connection even during weak signal reception to minimize battery drainage.

Enjoy long-lasting continuous media viewing and data sharing thanks to the robust 2500 mAh lithium polymer battery and proprietary battery saving technology. In addition, the Power Saving Management function enables users to save battery by switching off any applications running in the background that are consuming unnecessary power.

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The Super Power-Saving Mode enables Ascend P7 to adopt the most suitable use of power when it is running on less than 10 percent of the total battery. When enabled, the screen will dim and only the basic functions of the phone will remain activated, including voice calls and the contact page. It will also stretch the remaining 10 percent of battery power to last 24 hours on standby.

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Redefining User Experience with Powerhouse Innards

Huawei Ascend P7 gives smartphone newbies the edge of an expert with the latest version of the intuitive, easy-to-use interface, Emotion UI 2.3 on top of Android 4.4.2 KitKat OS, providing customizable lock and home screens, with two enhanced UIs for effortless navigation. Easily personalize the smartphone management software, including a harassment filter, permission manager, network and notification management, and power saving modes.

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To give users a smooth and enjoyable gaming and overall touch experience, Huawei made sure that the Ascend P7 is powered by top-notch innards including its Quad Core 1.8 GHz ARM Cortex A9 CPU and Mali-450MP4 GPU based HiSilicon Kirin 910T chipset, 2 GB of RAM, and 16 GB of ROM that can beefed up using the microSD card slot supporting up to 64 GB. The combination of these internal specifications give Huawei Ascend P7 an Antutu Benchmark Score in the range of 24,500 to 25,000.

Availability in the Philippines

Huawei Ascend P7 is out now at all Huawei Concept Stores and authorized retailers across the archipelago. The Chinese electronics giant's 2014 flagship smartphone sells for only Php 20,990, which is - thankfully - a whole lot less than our Php 27,000 price guesstimate for it a couple of months ago -- a figure based on the handset's SRP upon launch in Europe.

TechPinas Smartphone Technical Specs Table (TSTST)
Name Huawei Ascend P7
Type Slate Form Factor (Full Touchscreen)
Price Category High End (Flagship Level)
Dimensions139.8 x 68.8 x 6.5 mm
Weight 124 grams
Available Colors White, Pink, Black
Operating System Android 4.4.2 KitKat skinned by Emotion UI 2.3
Display 5.0 inches (~441 ppi pixel density), 1080 x 1920 pixels, IPS, capacitive touchscreen, 16M colors, Corning Gorilla Glass 3
Processor Quad Core 1.8 GHz ARM Cortex A9 CPU, Mali-450MP4 GPU, HiSilicon Kirin 910T chipset
Internal Storage 16 GB, expandable via microSD card slot supporting up to 64 GB
Camera Main: 13 MegaPixels, 4160 x 3120 pixels, autofocus, LED flash
Front: 8 MegaPixel fixed focus
Video Capture Main: Full HD 1080p 30 frames per second for main camera, 1080p for front camera (to be confirmed)
Audio and Video Playback XviD, MP4, H.263, H.264, WMV, MP3, eAAC+, WMA, WAV, Flac player
Ports microUSB v2.0, USB On-The-Go, 3.5 mm audio jack
Connectivity Wi-Fi 802.11 a/b/g/n, Wi-Fi Direct, DLNA, Wi-Fi hotspot, Bluetooth v4.0 with A2DP, EDR, HSDPA, 42 Mbps; HSUPA, 5.76 Mbps; LTE, Cat4, 50 Mbps UL, 150 Mbps DL, NFC
GPS Yes, with GLONASS and A-GPS
Sensors Accelerometer, Digital Compass, Proximity, Gyroscope
Network 2G Network GSM 850 / 900 / 1800 / 1900, 3G Network HSDPA 850 / 900 / 1700 / 1900 / 2100, 4G Network LTE 800 / 900 / 1800 / 2100 / 2600
SIM Card Type microSIM
Battery Non-removable Li-Po 2500 mAh battery
Uptime 404 hours of standby time (4G); 422 hours of standby time (3G);
14 hours of talk time (3G); 22 hours of talk time (2G);
3.5 hours charging time
Value-Added Features Sony's 4th generation BSI sensor and f/2.0 aperture on its 13 MegaPixel 5P non-spherical lens rear-facing camera, Ultra-slim design, Panoramic Selfie shooting, New Kirin SoC
Announcement Philippines July 1, 2014
Availability Philippines July 1, 2014
Price Official: Php 20,990