Star Digital Solutions Powers 9.9 E-Commerce Push with Livestream Shopping

Star Digital Solutions gears up for the 9.9 Mega Campaign as brands increasingly tap e-commerce, creators, livestream shopping, and performance marketing to reach Filipino consumers and drive online growth.

• 9.9 E-Commerce: Star Digital Solutions is gearing up for the 9.9 Mega Campaign with more than 100 livestream sessions covering over 1,000 livestream hours, bringing together creators, brand-led activations, shop management, content, and performance marketing.
• Livestream Growth: As Filipino shoppers increasingly discover products through livestreams, short-form content, creators, and social commerce, SDS is integrating entertainment and commerce to help brands turn digital attention into engagement and ultimately into sales.
• Digital Ecosystem: With capabilities spanning MCN and TSP operations, store management, livestream commerce, media buying, creative production, creator partnerships, warehousing, and fulfillment, SDS is building an end-to-end ecosystem for brands navigating Philippine e-commerce.

The Star Digital Solutions (SDS) team is going big for 9.9 as the Philippine online shopping scene gears up for one of its major e-commerce moments of the year. Recognized as a top MCN and TikTok Shop Partner or TSP agency in the Philippines, SDS is bringing brands, creators, livestreaming, content, and performance marketing together for the 9.9 Mega Campaign.

Its growing portfolio covers major accounts across FMCG, beauty and personal care, fashion, health, and technology, reflecting how e-commerce is increasingly becoming more than an additional place to sell products. For brands, the digital storefront can now play a wider role in building awareness, acquiring customers, and generating revenue.

This shift is particularly interesting from a technology perspective because the modern e-commerce journey is becoming increasingly interconnected. Content, creators, online stores, livestreams, paid media, fulfillment, and other digital touchpoints can now work together as parts of a broader commerce strategy.

Powering Up for the 9.9 Online Shopping Rush

For the 9.9 Mega Campaign, Star Digital Solutions is preparing more than 100 livestream sessions covering over 1,000 livestream hours through creator and brand-led activations. According to the company, this is almost double its livestream activity during the recently held 6.6 mega campaign.

SDS is combining shop management, livestream commerce, performance marketing, content creation, creatives, and production as brands prepare to compete for attention and purchases during the campaign.

The strategy goes beyond simply generating traffic. By bringing commerce, content, creators, and paid media together, SDS aims to help brands build an integrated digital presence that can move consumers from discovering a product to engaging with it and eventually making a purchase.

That approach becomes particularly relevant during major online shopping events such as 9.9, 10.10, 11.11, and 12.12, when numerous brands simultaneously compete for both consumer spending and digital visibility.

Where Content Meets Commerce

In less than two years, Star Digital Solutions has built capabilities across store and shop management, brand-led and creator-led livestream commerce, creative development and production, media planning and buying, affiliate and influencer marketing, as well as warehousing and fulfillment.

This puts the agency at the intersection of commerce and entertainment, two increasingly connected elements of online shopping. Rather than positioning livestreaming as a standalone promotional tool, SDS integrates live sessions into broader e-commerce and marketing strategies with the goal of maximizing content and conversion.

The agency has worked on livestream campaigns featuring personalities and creators including Denise Laurel, Criza Taa, Iwa Moto, Bea Borres, Lauren Young, Nadine Lustre, Rei Germar, Luis Manzano, BINI, and Jelly Eugenio. SDS says some of its livestream campaigns have contributed to record-breaking sales performances for content creators, demonstrating the commercial potential of creator-led shopping experiences.

Scott Adrian So, COO of Star Digital Solutions, explained the teamwork behind this model: “A successful livestream is never the work of one person or department—it is the result of synergy. From hosts and creatives to operations, performance, and production, every function must work toward one objective. When teams move as one, a livestream becomes more than a broadcast—it becomes a complete commerce experience that turns attention into engagement and engagement into sales.”

E-Commerce Becomes a Brand Growth Engine

Consumers are increasingly discovering products through short-form videos, livestreams, creator recommendations, and social commerce platforms. For brands, this means an online presence alone may no longer be enough. The different parts of the digital customer journey increasingly need to connect.

Star Digital Solutions currently manages key accounts from brands under or including L’Oréal Group, P&G, Unilever, Nestlé, Christy Ng, Rejuran, ROUND LAB, Strokes Beauty Lab, BLK Cosmetics, and Happy Skin, among others.

Kevin Richard Lim, CEO of Star Digital Solutions, said: “E-commerce in the Philippines is no longer just a sales channel—it is becoming a critical driver of brand growth. As consumers increasingly discover products through content, creators, and livestreams, brands need more than an online presence; they need a commerce strategy that connects discovery, engagement, and conversion. At Star Digital Solutions, we continue to invest in e-commerce, livestream commerce, performance marketing, and creator capabilities to help brands turn that opportunity into growth.”

(Left to right: COO– Scott Adrian So, CEO– Kevin Richard Lim, BD Manager–  Micaela Angela Padua, KLS Manager–  Maybeline Marvilla, SOM–  Zebedy Rafael San Agustin)

Building for Philippine E-Commerce

Behind the technology, platforms, and digital strategies are also the teams tasked with bringing these different pieces together. SDS sees this combination of people and technology as an important part of executing campaigns that extend beyond individual shopping events.

Zebedy Rafael San Agustin, Senior Operations Manager of Star Digital Solutions, shared: “Technology, data, and strategy drive performance, but people drive success. At Star Digital Solutions, we believe in understanding our brands, creators, hosts, and consumers—and bringing their strengths together with the right direction. Our people-first approach enables us to build campaigns that deliver results while creating partnerships and capabilities that last beyond a single campaign.”

With MCN and TSP operations, store and shop management, livestream commerce, media planning and buying, creative production, creator partnerships, warehousing, and fulfillment under its growing ecosystem, SDS is positioning itself to serve brands looking to scale their digital commerce activities.

The 9.9 Mega Campaign provides another major test of that model. As brands battle for screens, clicks, views, and purchases, Star Digital Solutions is betting on a connected approach where content creates attention, livestreams encourage engagement, and e-commerce technology helps turn that momentum into measurable business.

For the Philippine e-commerce space, 9.9 offers another glimpse at how technology, creators, entertainment, and commerce are increasingly coming together to shape the way Filipinos discover and buy products online.