nubia Taps Sanya Lopez to Headline NEOverse 9.9 MAXXING Live Fest
Sanya Lopez steps into live commerce for the first time as nubia Philippines’ Maxxing Queen, headlining the NEOverse 9.9 MAXXING Live Fest with exclusive deals, freebies, and special offers for Filipino shoppers.
- Maxxing Queen: Sanya Lopez is making her first-ever live-selling appearance with nubia Philippines as the Maxxing Queen headlines the NEOverse 9.9 MAXXING Live Fest, bringing fans a mix of entertainment, interaction, product showcases, and special shopping offers.
- Bigger Deals: nubia Philippines is extending its NEOverse Max Out campaign into the 9.9 shopping season with discounts, vouchers, freebies, special rewards, and Buy 1, Get Up to 4 Freebies promotions on selected products while promotional stocks last.
- Live Fest: Filipino shoppers can catch Sanya Lopez live on September 8, 2026, at 7:00 PM through nubia Philippines' official TikTok and Shopee channels, where exclusive 9.9 deals, special vouchers, freebies, limited-time offers, and surprises will be featured.
Shopping this 9.9 is getting some extra star power as nubia Philippines teams up with Sanya Lopez for the actress' first-ever live-selling appearance at the NEOverse 9.9 MAXXING Live Fest.
Following the momentum of NEOverse Max Out, nubia Philippines is taking its MAXXING concept into the major online shopping season, combining technology, entertainment, interaction, and special deals. Sanya, who takes on the title of nubia Philippines' Maxxing Queen, will be at the center of the festivities as she ventures into live commerce for the first time.
The campaign gives Filipino consumers another way to discover nubia devices while unlocking discounts, vouchers, freebies, and other rewards. Rather than approaching 9.9 as just another online sale, nubia is positioning NEOverse 9.9 MAXXING as an extension of its broader idea of maximizing the experiences, interests, and technology that matter to users.
From Max Out Your World to Max Out Your Deals
NEOverse Max Out originally encouraged consumers to maximize the things they love and the experiences that matter to them. For 9.9, nubia Philippines is applying the same mindset to shopping through a campaign centered on maximizing deals, savings, and the value consumers can get from their purchases.
Throughout the campaign, shoppers can browse nubia Philippines' official TikTok Shop, Shopee, and Lazada channels for limited-time discounts, vouchers, freebies, and special rewards. As with many major online shopping promotions, availability of these offers will depend on promotional stocks.
One of the campaign highlights is a Buy 1, Get Up to 4 Freebies offer available for selected products. Depending on the applicable device and promotion, possible rewards include a phone cooler, mini fan, charging cable, and Viu Philippines Premium Subscription.
The NEOverse 9.9 MAXXING Live Fest will add another layer to the campaign through special live-selling deals and limited-time offers on TikTok and Shopee. Selected devices from the nubia Neo 5 Series will also participate in special 9.9 promotions, including a limited PHP 99 deal on Shopee while promotional stocks last.
Sanya Lopez Goes Live
At the heart of the Live Fest is Sanya Lopez, who is taking on something she has never done before: live selling.
As nubia Philippines' Maxxing Queen, Sanya's move into live commerce fits the theme behind the MAXXING campaign. Known for her work in entertainment and expanding roster of brand collaborations, the actress is entering a more interactive environment where viewers can engage with her while discovering products and offers.
During the special event, Sanya will join nubia Philippines to interact with viewers and showcase selected nubia products. The live session will also bring the brand's exclusive 9.9 promotions directly to consumers, combining entertainment and shopping within a single online experience.
Her debut adds a more personal element to the campaign. Instead of shoppers simply scrolling through product listings and promotional banners, fans will have an opportunity to see the actress in a different setting while checking out what nubia has lined up for 9.9.
It also echoes the campaign's idea of MAXXING by encouraging people to try something new, move beyond expectations, and make the most of new opportunities.
Max Out Your Tech
The nubia Neo 5 Series sits at the center of the NEOverse 9.9 MAXXING campaign, with the lineup designed for users looking to maximize performance, entertainment, and everyday productivity.
For users who prioritize a larger display and battery, the nubia Neo 5 Max PadPhone comes with a massive 7.5-inch 1.5K screen. Complementing that expansive display is a 7,100mAh battery, giving users a combination intended to support immersive viewing as well as their everyday entertainment and activities.
Meanwhile, the nubia Neo 5 GT Special Edition targets performance-focused users. One of its highlighted features is the AquaCore Cooling System, which uses liquid and air dual active cooling technology designed to help the device maintain sustained performance during intensive gaming.
The wider NEOverse goes beyond smartphones as well. nubia Philippines is positioning its collection of devices and accessories as an ecosystem that consumers can use to build and personalize their technology setups according to their different lifestyles, interests, and passions.
Whether the goal is to play, create, watch, or simply get more out of everyday activities, the campaign presents upgrading technology as another way for users to "Max Out Your World."
Catch the Maxxing Queen Live
The main event happens on September 8, 2026, at 7:00 PM, when Sanya Lopez officially makes her first live-selling appearance with nubia Philippines.
Fans and shoppers can catch the NEOverse 9.9 MAXXING Live Fest through nubia Philippines' official TikTok and Shopee channels. The special session will feature exclusive 9.9 deals, vouchers, freebies, limited-time offers, and surprises, along with an opportunity for viewers to interact with Sanya during the broadcast.
By bringing its Maxxing Queen into the live-shopping space, nubia is adding an entertainment-driven component to the 9.9 campaign. Consumers can discover featured devices and offers in a more interactive setting while potentially unlocking promotions available specifically through the live event.
Those who cannot wait for the Live Fest can also explore nubia Philippines' 9.9 promotions throughout the campaign via its official TikTok, Shopee, and Lazada stores.
More Ways to MAXX
NEOverse 9.9 MAXXING builds on nubia Philippines' broader effort to create a space around the interests and passions of its users. From maximizing technology and entertainment experiences to getting more value from a major shopping event, the campaign brings the Max Out concept directly into 9.9.
Sanya Lopez's live-selling debut gives that campaign a recognizable face and a fresh interactive angle. For fans, it is a chance to see the Maxxing Queen take on something new. For shoppers, the event brings together product discovery, special promotions, freebies, and limited-time deals in one live session.
With the NEOverse continuing to expand, nubia Philippines is inviting consumers to explore the technology and experiences that can help them go further while making the most of this year's 9.9 shopping season.
So, whether you are maxxing out your gaming, entertainment, everyday tech, or simply your 9.9 savings, nubia Philippines is ending the campaign with one fitting question: What are YOU MAXXING?
About nubia
nubia is a highly personalized and lifestyle smartphone brand that provides the younger generation with distinguished products and sensory experiences. Guided by its "Be yourself" philosophy, the brand aims to empower young consumers with the courage and passion to express, explore, and pursue what matters to them.
The company invests in research and development and has been involved in mobile imaging technologies, under-display camera technology, bezel-less design, FiT or Frame interactive Technology, and TiO or Three-in-One fingerprint recognition features.
nubia's global product portfolio includes the Z Series, Flip, Neo, Focus, and Music lines, giving consumers a range of devices designed around different needs and lifestyles. The brand has entered more than 30 countries across Southeast Asia, the Middle East, Latin America, Europe, and Africa.
